You Can Win At Google My Business Without Doing Anything On Google My Business

We got the opportunity to expand the organic program we have with a Big Baller Brand ™. This always makes me giddy, as I think local organic search is one of the places where we excel. Turns out, I was right to think so, because we crushed it.Like I mentioned, this is all organic search […]

The post You Can Win At Google My Business Without Doing Anything On Google My Business appeared first on Local SEO Guide.

Yoast SEO 12.8: Fixes and enhancements

Welcome to another year of helping you achieve your goals with your site! Today, it’s time for the first in a long line of releases planned for 2020: Yoast SEO 12.8. In this release, you’ll find a number of bug fixes and performance enhancements. Let’s get to it! Enhancements A while ago, a developer called […]

The post Yoast SEO 12.8: Fixes and enhancements appeared first on Yoast.

Bing’s Frédéric Dubut: Keyword Research Practices Should Be Replaced By Intent Research

At SMX the team did a short interview with Frédéric Dubut, the PM of overall Bing’s core search team, who said that he thinks SEOs need to move from keyword based research practices to intent research practices. He said with search engines focusing more on intent versus keywords, with the deployment of BERT and other machine learning techniques – that is an important area SEOs should focus on in 2020.