7 reasons why you need to update your reputation management strategy in 2020
Whether repairing or proactively managing your reputation, prioritize a multi-pronged approach to build a positive impression for your online identity.
Please visit Search Engine Land for the full article.
Google Indexing Its Own Cache Now Fixed
Gary Illyes from Google said it has fixed an issue with the search engine indexing its own cache pages. It took a few weeks after it was reported but Gary said it should be fixed. I checked just now and it was not fixed but maybe the fix takes time t…
Google Screened Ads Tests Photos
Google Screened Ads – like Google guaranteed ads – is testing showing photos of the professional. Like a head shot of who you are looking to hire to do your job or your work. Joy Hawkins posted a screen shot of this in action.
Google: We Treat Links On HTTP & HTTPS Pages Equally
Google’s John Mueller said a link on an HTTP page is just as valuable to Google as a link on an HTTPS page and visa versa. He said on Twitter “we treat links on http the same as links on https sites.”
Google: It Would Be Rare For A Ranking Improvement After Removing Tag/Search Pages From Index
Google’s John Mueller said on Twitter that “that would be pretty rare” if you removed your tag and/or search pages from Google’s index and preventing Google from crawling them, that it would it would result in a ranking boost for your site. He said you…
Responsive search ads available globally in all Microsoft Advertising interfaces
Microsoft recommends running up to five ads per ad group, including at least one RSA.
Please visit Search Engine Land for the full article.
When is your blog post ready for publication?
There is a subtle line between a crappy post and a perfect one. If you want to, you can endlessly tweak and improve upon your writing. So, how do you decide if your blog post is ready? When is a post good to go? In this blog post, I’ll share a checklist you can use […]
The post When is your blog post ready for publication? appeared first on Yoast.
Vlog #35: William Alvarez On Google Structured Data & SEO Mentoring
William Alvarez (@williamalvarez) is the Director of Organic Search at Catalyst invited me to his office at 3 World Trade Center. The last time i was in the World Trade Center building was before 9/11 for a meeting with an options trading company about…
Google rolling out desktop search redesign with black “Ad” label, favicons for organic results
After several months of being live in the Google mobile results, Google has launched the new design on desktop.
Please visit Search Engine Land for the full article.
Google January 2020 Core Update rolling out later today
Google has pre-announced yet another core update, keep an eye on your rankings — it will begin rolling out soon.
Please visit Search Engine Land for the full article.
Google’s ‘My Business Provider’ program replaces ‘Trusted Verifier’ for GMB outreach
But agencies, SEOs, and resellers are not eligible to become MBPs.
Please visit Search Engine Land for the full article.
Google Rich Results testing tool now reports on unloadable embedded resources
Google’s rich result test tool can now show external elements included by a page.
Please visit Search Engine Land for the full article.
Video: William Álvarez on the importance of structured data and Google search
He also likes to give back to the SEO community by mentoring less experienced SEOs.
Please visit Search Engine Land for the full article.
Save up to $450 on expert-led search marketing training
Drive more awareness, traffic, conversions, and sales with actionable tactics and fresh insights from marketing leaders.
Please visit Search Engine Land for the full article.
Google Rolls Out Business Provider Plan to Replace Trusted Verifier Program
Google has begun rolling out their Business Provider program to replace the Trusted Verifier Program that was recently terminated. The Business Provider program is designed to let organizations like Chambers of Commerce or banks with small business clients facilitate a Google My Business Verification for their members or clients. Groups or organizations share business data with … Continue reading Google Rolls Out Business Provider Plan to Replace Trusted Verifier Program →
3 Ahrefs Features We Love
Ahrefs is a tool we use frequently at Seer. Whether it’s keyword research, finding backlink and outreach opportunities, or finding organic search opportunities, Ahrefs is a solid platform with a ton of different features.
If you’re looking for new ways to use this tool, here are three features we love, as well as some tips on how to use them:
Find Unlinked Mentions, Broken Backlinks and Competitor Backlink Data
Of all of its myriad features and dashboard, Ahrefs is renowned for its backlink data.…
The post 3 Ahrefs Features We Love appeared first on Seer Interactive.
Staying Focused (By Paying Attention to Distractions)
Focus is Fleeting in The Digital Age…
The SEO world is fast-paced. Our industry is changing every day and there’s always something new to learn.
Right now at Seer, there are four or five ongoing initiatives that dozens of folks are pushing forward on top of their day-to-day work.…
The post Staying Focused (By Paying Attention to Distractions) appeared first on Seer Interactive.
Digital Marketing Guide for Nonprofits
Written By: Rebecca Feinberg & Bailey Clark
What is a Digital Marketing Plan for Nonprofits?
Why do Nonprofit Organizations Need Digital Marketing?
10 Digital Marketing Tips for Nonprofits
1. Define Goals
2. Set Up Analytics
3. Set up a Local Pres…
Yelp cracks down on ‘review rings’ as Google continues to see widespread mapspam
Will the problem of fake listings and reviews destroy trust in major platforms?
Please visit Search Engine Land for the full article.
Did Google Drops Table Schema Support In Search?
Google may have dropped table schema for datasets that it launched in beta in 2018. If you try to find examples of these types of rich results showing up in search, you probably won’t be able to find it.