The importance of building brand awareness through Amazon advertising
Marketers should be looking at the brand-building potential across both display and search ads because Amazon is not just about direct response anymore.
Please visit Search Engine Land for the full article.
Bing Was Offline For Several Hours In Windows 10 Search
Did you know that the other day Windows 10 Search powered by Bing was offline for several hours? The Verge reported “Microsoft’s built-in Windows search went down for many users for more than three hours today. Windows search is built into Microsoft’s…
Google Search Console Auto-Verifies Tag Manager Causing Security Confusion
As you remember, Google had a bug with Google Tag Manager verifications for Google Search Console. I guess sometime after that, Google decided to automatically reverify sites using Google Tag Manager for Google Search Console verification. That led to…
Google Clarifies GoogleBot’s New Useragent Name Usage
Yesterday we reported that Google said the new name for the GoogleBot useragent is now 100% live. Well, that was wrong, it technically was not 100% live. Martin Splitt from Google broke it down for us explaining that when the web rendering service rend…
New Google My Business Feature: Own This Business? Claim It Now.
Seems Google is testing or launched a new feature to help business owners reclaim and login to their Google My Business listing. Elizabeth Linder posted a screen shot of this feature that has the option for you to click on a button to “Own this busine…
Google Search Tests New Open Design? Maybe It’s A Bug?
I had two different people share with me screen shots and video grabs of Google possibly testing a new more open styled search results page design. The design seems so off to me that it seems like a bug, but now that two different people have seen it r…
Four powerful tools to optimize your social media conversions
Ths social media management and sales integrated tools that have been the magic potion to help Wolftain Agency achieve some strong sales inquiries.
The post Four powerful tools to optimize your social media conversions appeared first on Search Engine Watch.
Happy 15th birthday to Google Maps, the company’s second most important product
Google updates the app that embodies its commitment to local search.
Please visit Search Engine Land for the full article.
3 Tactics to Help You Rank for Your Most Competitive Keywords
3 SEO Tactics for Ranking for Your Most Competitive Keyword
Every company has a set of highly competitive search terms that they are trying to rank for. Unfortunately, not everyone can rank on the first page. We have a few tactics to help you move clos…
How to Use Google’s Speed Report for Effective SEO
Does Page Speed Affect SEO?
From a user perspective, site speed is only a problem when it’s broken. When all is well, no one notices, let alone, appreciates it’s seamless functionality.
As users, we don’t appreciate site speed because we live in an era of immediacy and expected outcomes.…
The post How to Use Google’s Speed Report for Effective SEO appeared first on Seer Interactive.
Google: GoogleBot User Agent New Name Is Fully Live
Martin Splitt from Google said on Twitter that the new name for the user agent for GoogleBot should now be 100% live. The new user agent name is dynamic, meaning, it will show the latest version of Chrome that GoogleBot is using to crawl and render yo…
Google Pairing Knowledge Panels & People Also Search For
Yesterday we covered a feature that shows “see the connection” between two entities and/or people in Google’s knowledge panel. Google has been doing this for the past few weeks according to Mordy Oberstein and he shared more examples of this in action…
Live: Google Top Stories With Descriptions In Snippets
Back in December, Google announced an update to the top stories section and some of those screen shots showed descriptions, not just an image and title and site name, in the snippet section of the top stories. Well, now I see descriptions in some top …
Google: Use rel=sponsored For Affiliate Links If Possible
Google’s John Mueller said that if you can, it is best to use the rel=sponsored link attribute on your affiliate links. You can still use nofollow or combine them if you want, but it would make things clearer for Google if you uses rel=sponsored.
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Google: URL Length Is Not A Ranking Factor
Google’s John Mueller had to say on Twitter that “URL length is not a ranking fraction.” He was told that a CMS autogenerates URLs that are often longer than what is recommended for SEO. Now, what is recommended for SEO in terms of length?
Vlog #43: Jim Boykin – The Ultimate Link Building Guru Shares Sage Advice
Jim Boykin from Internet Marketing Ninjas invited me to his office to sit down and chat about links. The funny thing is, he came to my office like 15 years ago to build links, no joke…
Using the Apriori algorithm and BERT embeddings to visualize change in search console rankings
By leveraging the Apriori algorithm, we can categorize queries from GSC, aggregate PoP click data by category and use BERT embeddings to find semantically related categories.
Please visit Search Engine Land for the full article.
Scaling Google indexation checks with Node.js
As technical SEO specialists, understanding how Google and other search engines crawl, render and index our websites stand among our top priorities. However, getting the necessary data to analyse each of these areas is often not as easy as you might think. While we do have a detailed guide on how to perform log file […]
The post Scaling Google indexation checks with Node.js appeared first on Builtvisible.
Justice Department homing in on Google Ad Manager in antitrust probe
The feds are interviewing publishers and ad-tech rivals about whether Google has too much control “over the monetization of digital content.”
Please visit Search Engine Land for the full article.
Approaching SEO in a Queryless World
Last year more than ever Google has introduced significant changes in the way it works. One of the most important is definitely Google Discover, a decisive step towards a query less experience.
Post from Marco Megali