Digital Marketing PPC Seer POV

How to Structure Your Account for Smart Bidding Success

Emma Welcher

Yay, You’ve Picked An Automated Bidding Strategy

And the client is on board to test! But before hitting start on your campaign experiment, ask yourself if your account is structured for success.

Automated bidding strategies are more sophisticated than ever, whether you are managing your campaigns directly from the search engines or using a third-party bid management tool such as Kenshoo.…

The post How to Structure Your Account for Smart Bidding Success appeared first on Seer Interactive.

SEO

How to Audit Your Website Content: A Step-By-Step Guide

Tyler Cameron

How to Audit Your Website Content: A Step-By-Step Guide

Whether you’ve recently published a new piece of content that just isn’t performing as well as you’d hoped, or have a reservoir of outdated and stale blogs from 10 years ago, auditing your content is key to ensuring you get the most bang for your buck from those pages.…

The post How to Audit Your Website Content: A Step-By-Step Guide appeared first on Seer Interactive.

Google Webmaster Blog Uncategorized

New reports for review snippets in Search Console

Google Webmaster Central
A review snippet is a short excerpt of a review or a rating from a website, usually an average of the combined rating scores from many reviewers. This is one of the most used structured data types on the web, used by millions of web sites for many content types such as Book, Movie, Event, Product and more.

When Google finds valid reviews or ratings markup, we may show a rich result that includes stars and other summary info. This rich result can appear directly on search results or as part of a Google Knowledge panel, as shown in the screenshots below.

Today we are announcing support for review snippets in Google Search Console, including new reports to help you find any issues with your implementation and monitor how this rich result type is improving your performance. You can also use the Rich Results Test to review your existing URLs or debug your markup code before moving it to production.

Review snippet Enhancement report

To help site owners make the most of their reviews, a new review snippet report is now available in Search Console for sites that have implemented reviews or ratings structured data. The report allows you to see errors, warnings, and valid pages for markup implemented on your site.

In addition, if you fix an issue, you can use the report to validate it, which will trigger a process where Google recrawls your affected pages. The report is covering all the content types currently supported as review snippets. Learn more about the Rich result status reports.

Review snippet appearance in Performance report

The Search Console Performance report now allows you to see the performance of your review or rating marked-up pages on Google Search and Discover using the new “Review snippet” search appearance filter.

This means that you can check the impressions, clicks and CTR results of your review snippet pages and check their performance to understand how they are trending for any of the dimensions available. For example you can filter your data to see which queries, pages, countries and devices are bringing your review snippets traffic.

Review snippet in Rich Results Test

After adding Review snippets structured data to your pages, you can test them using the Rich Results Test tool. You can test a code snippet or submit a URL of a page. The test shows any errors or suggestions for your structured data.

These new tools should make it easier to understand how your marked-up review snippet pages perform on Search and to identify and fix review issues.

If you have any questions, check out the Google Webmasters community.

Posted by Tomer Hodadi and Yuval Kurtser, Search Console engineering team