The Tiger King used illicit SEO tactics to mislead searchers
Joe Exotic renamed his traveling tiger show to imitate his biggest competitor — it didn’t end well for him.
Please visit Search Engine Land for the full article.
Video: Dawn Anderson on Google BERT and what comes next
Want to know more about BERT and how search engines use it? You can even learn how SEOs are using it.
Please visit Search Engine Land for the full article.
Coding for SEO: Using JavaScript to track COVID-19
An explanation of asynchronous JavaScript using Fetch API for getting JSON data to the screen.
Please visit Search Engine Land for the full article.
Marketing in a Recession: Budget Cuts – The Scalpel vs The Sledgehammer
CFO’s, Procurement, & Controllers are hitting you up:
“I need to make cuts. I need answers in 24 hours.”
You, the marketer, have no choice — you have to come back with where you are going to make cuts and the clock is ticking.…
The post Marketing in a Recession: Budget Cuts – The Scalpel vs The Sledgehammer appeared first on Seer Interactive.
5 Ways to Build and Maintain a Successful Client Relationship
One of my favorite parts about working at Seer is having the opportunity to build relationships with our clients. In fact, it’s what led me to recently start a new hybrid role on both our SEO and Client Engagement teams. In my 5+ years at Seer, I’ve always appreciated the value Seer puts on building excellent relationships with our clients.…
The post 5 Ways to Build and Maintain a Successful Client Relationship appeared first on Seer Interactive.
Misunderstood Metrics: New Users vs New Visitors in Google Analytics
Discrepancies in the New vs Returning Users Behavior Report
You might have looked at your Behavior > New vs Returning users report in Google Analytics (GA) at some point and noticed some odd discrepancies in the numbers (see visual below).
Some immediate questions come to mind here:
- Why don’t the total number of New Visitors and Returning Visitors add up to overall Users?
…
The post Misunderstood Metrics: New Users vs New Visitors in Google Analytics appeared first on Seer Interactive.
Small and mid-sized Google Ads agency partners to lose dedicated ad rep support
The change is “part of a routine review,” according to the company said.
Please visit Search Engine Land for the full article.
Google Releases The Webmaster Conference Product Summit Videos
Last November Google held an SEO and webmaster conference at their Mountain View offices, the GooglePlex. I was there and posted my takeaways over here. But today, Google has released all the video recordings from the event. Now you all can watch the …
Google: We Can Look Up Internal PageRank But Toolbar PageRank Is Gone
Gary Illyes from Google said technically he and his colleagues are able to lookup the PageRank values of a page but there “rarely” is ever a reason to do so he said. He said the toolbar PageRank score, the pretty one, which is 0 through 10, is long go…
Google Temporary Closed Status Now Doesn’t Hurt Your Search Rankings
Google has posted an update on Twitter that now when you mark you business as temporarily closed, it will not impact your search rankings. Google said “keep customers updated on your status without affecting search rankings.”
Google Posts In Google My Business Now Back After Being Disabled
Google has said it has reenabled the ability to use Google Posts after it was temporarily disabled. Google wrote on Twitter “business posts were temporarily disabled and have now resumed.”
Hide Search Performance For This Query In Google
Yesterday I reported about new preferences with Google Search Console but focused on the email preferences. You can also communicate to Google that you want to hide the search performance for this query report snapshot you sometimes see in the Google s…
Helping health organizations make COVID-19 information more accessible
Health organizations are busier than ever providing information to help with the COVID-19 pandemic. To better assist them, Google has created a best practices article to guide health organizations to make COVID-19 information more accessible on Search. We’ve also created a new technical support group for eligible health organizations.
Best practices for search visibility
By default, Google tries to show the most relevant, authoritative information in response to any search. This process is more effective when content owners help Google understand their content in appropriate ways.
To better guide health-related organizations in this process (known as SEO, for “search engine optimization”), we have produced a new help center article with some important best practices, with emphasis on health information sites, including:
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How to help users access your content on the go
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The importance of good page content and titles
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Ways to check how your site appears for coronavirus-related queries
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How to analyze the top coronavirus related user queries
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How to add structured data for FAQ content
New support group for health organizations
In addition to our best practices help page, health organizations can take part in our new technical support group that’s focused on helping health organizations who publish COVID-19 information with Search related questions.
We’ll be approving requests for access on a case-by-case basis. At first we’ll be accepting only domains under national health ministries and US state level agencies. We’ll inform of future expansions here in this blog post, and on our Twitter account. You’ll need to register using either an email under those domains (e.g. name@health.gov) or have access to the website Search Console account.
Fill this form to request access to the COVID-19 Google Search group
The group was created to respond to the current needs of health organizations, and we intend to deprecate the group as soon as COVID-19 is no longer considered a Public Health Emergency by WHO or some similar deescalation is widely in place.
Everyone is welcome to use our existing webmaster help forum, and if you have any questions or comments, please let us know on Twitter.
Posted by Daniel Waisberg, Search Advocate & Ofir Roval, Search Console Lead PM
Google updates its ads policy for inappropriate content to include ‘public health emergency’
The change to the sensitive events section of the policy is effective immediately.
Please visit Search Engine Land for the full article.
Builtvisible Breakfast event – Ecommerce edition with Adidas
In early March, we brought some of the UK’s leading ecommerce brands together to explore ways to leverage SEO to create business-wide impact. Matthew Morrissey, Senior Manager SEO Europe at Adidas, gave a talk on how to make an SEO team more cross-functional through search data. He discussed using seasonal search demand to help shape […]
The post Builtvisible Breakfast event – Ecommerce edition with Adidas appeared first on Builtvisible.
Guide to get started with your ecommerce business
COVID-19 threatened several brick-and-mortar small businesses proving that ecommerce is the way ahead. A six-step guide to start your ecommerce business.
The post Guide to get started with your ecommerce business appeared first on Search Engine Watch.
Setting up a Microsoft Audience ads campaign
LinkedIn profile targeting is really what separates this native ad platform from the rest, which makes this channel a must-try for B2B advertisers.
Please visit Search Engine Land for the full article.
How local businesses should be communicating with customers during COVID-19
Hear how local search veterans are using every channel available to help their clients stay relevant and keep customers informed.
Please visit Search Engine Land for the full article.
Communication tips for local businesses during COVID-19
Hear how local search veterans are using every channel available to help their clients stay relevant and keep customers informed.
Please visit Search Engine Land for the full article.
Why Every SEO Should Be Using Google Sheets Query Function
Google Sheets allows us SEOs to manipulate data in a multitude of different ways – but Google Sheets combined with the power of SQL (“Structured Query Language” for the uninitiated) takes this to the next level.