Google: AMP No Longer Required For COVID-19 News In Top Stories Carousel
Google announced yesterday that news sites no longer need to publish using AMP to be seen in the top stories carousel, specifically for COVID-19 related news. Google said for other news topics you need AMP, but there is now an exception made for COVID-…
Google Now Displays More Local News In Top Stories Carousel
Google also announced yesterday that a month ago it began to show more news stories in the top stories carousel from more local news sources. Google said on Twitter “last month, we made a change to help local content surface better within our Top Stor…
John Mueller: Emojis In Google Search Result Snippets Are Unprofessional
Google’s John Mueller is not a fan of emojis in the Google search results – at least for the most part. He said, in some cases, he finds them to be unprofessional. This is his personal opinion, not the opinion of Google as a company, but he said it nev…
Google Search Console Adds Reports & Tools For SpecialAnnouncement
Google announced this morning that it added support for the new SpecialAnnouncement structured data to Google Search Console. This means that the enhancement report, the Performance report and the rich results test now all support SpecialAnnouncement s…
Google May 2020 Core Update Is Live – What We See So Far
Yesterday at around 3:50pm ET Google said the new Google May 2020 Core Update is now rolling out. Google said on Twitter “we are releasing a broad core algorithm update, as we do several times per year.” “It is called the May 2020 Core Update,” Google…
Advertisers signal glimmers of optimism, start spending again
Despite numerous unknowns and continued challenges, many agencies and advertisers say they have shifted gears for the next phase.
Please visit Search Engine Land for the full article.
Advertisers signal glimmers of optimism
Despite numerous unknowns and continued challenges, many agencies and advertisers have shifted gears for the next phase.
Please visit Search Engine Land for the full article.
What Thousands of Web Marketers Get Wrong about SEO
Like many other people I do my best to share what I’ve learned about the Internet, Web marketing, and SEO in general with people via Web forums and social media. I don’t respond to most questions I see for a variety of reasons, including the all-humbling “I have no idea of how you do that/why…
New reports for Special Announcements in Search Console
Last month we introduced a new way for sites to highlight COVID-19 announcements on Google Search. At first, we’re using this information to highlight announcements in Google Search from health and government agency sites, to cover important updates like school closures or stay-at-home directives.
Today we are announcing support for SpecialAnnouncement in Google Search Console, including new reports to help you find any issues with your implementation and monitor how this rich result type is performing. In addition we now also support the markup on the Rich Results Test to review your existing URLs or debug your markup code before moving it to production.
Special Announcements Enhancement report
A new report is now available in Search Console for sites that have implemented SpecialAnnouncement structured data. The report allows you to see errors, warnings, and valid pages for markup implemented on your site.
In addition, if you fix an issue, you can use the report to validate it, which will trigger a process where Google recrawls your affected pages. Learn more about the Rich result status reports.
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| Image: Special Announcements Enhancement report |
Special Announcements appearance in Performance report
The Search Console Performance report now also allows you to see the performance of your SpecialAnnouncement marked-up pages on Google Search. This means that you can check the impressions, clicks and CTR results of your special announcement pages and check their performance to understand how they are trending for any of the dimensions available. Learn more about the Search appearance tab in the performance report.
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| Image: Special Announcements appearance in Performance report |
Special Announcements in Rich Results Test
After adding SpecialAnnouncement structured data to your pages, you can test them using the Rich Results Test tool. If you haven’t published the markup on your site yet, you can also upload a piece of code to check the markup. The test shows any errors or suggestions for your structured data.
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| Image: Special Announcements in Rich Results Test |
These new tools should make it easier to understand how your marked-up SpecialAnnouncement pages perform on Search and to identify and fix issues.
If you have any questions, check out the Google Webmasters community.
Posted by Daniel Waisberg, Search Advocate & Moshe Samet, Search Console PM.
Google Search Console now supports SpecialAnnouncement schema
The Rich Results Test tool now also supports SpecialAnnouncement markup.
Please visit Search Engine Land for the full article.
A script that detects anomalies at a local level
This script alerts advertisers when regional differences related to the coronavirus have an impact on your PPC campaigns.
Please visit Search Engine Land for the full article.
Teacher Appreciation Week Google Logo
While Bing has a background to celebrate Star Wars Day, i.e. May 4th, Google has a Doodle to kick off Teacher appreciation week. The Doodle highlights not just typical teacher work but also doing it while at home over video conferencing.
Google: There Is More To Rankings Than Just Quality
Gary Illyes from Google said on Twitter “there’s more to ranking than just quality.” He added a fact, that Google uses “hundreds of signals to offer users the most relevant piece of content for their query.” Sometimes other ranking signals can push a …
Google: No, We Have Not Slowed Crawling Because Of COVID-19
I am not sure where this is coming from but this is the second time I am covering a topic about Google slowing crawling and indexing because of COVID-19 and the coronavirus. I covered it a few weeks ago and now John Mueller of Google had to say again,…
Google Ads: We Blocked Over 5,000 Ads Per Minute
Google posted some of their Google Ads preventative measures from 2019 saying they blocked over 5,000 bad ads per minute last year. Google blocked and removed 2.7 billion bad ads, suspended nearly 1 million advertiser accounts, terminated over 1.2 mil…
More Google Question Hub Screen Shots
We’ve been reporting on the Google Question Hub a lot recently, because it is not being tested in the US. But yea, it is not new, it launched in 2018 as a test and went fully live in India and some other regions in 2019. So we have some screen shots …
Vlog #65: Aaron Friedman On Content Ideas & Small Things In SEO
Aaron Friedman (LinkedIn) went from being an agency SEO to working at a data software company. I’ve known Aaron for many years – since 2009…
Shopify launches post-COVID POS, Yelp rolls out omnichannel tools for SMBs
The companies are part of a shift toward deeper integration between online and offline operations.
Please visit Search Engine Land for the full article.
Why these three content types are winning quarantine season
Lead digital PR strategist at Directive, Ashton Newell helps businesses create content that can help businesses reach their people. Observations, tips, and personal examples of how Directive has performed in quarantimes.
The post Why these three content types are winning quarantine season appeared first on Search Engine Watch.
