Google Search Engine Optimization Search Engine Roundtable Uncategorized

Google: Ask Yourself If Your Site Is The Best Result For The Query

barry@rustybrick.com (Barry Schwartz)

A site owner said that after getting hit by a core update in March 2019, he is going to have to shut down his site. John Mueller of Google responded to that saying “I recommend taking a look at the top queries & top pages from before & after a change, and asking yourself if your site is really the best result for those.”

Business COVID-19 cro digital marketing strategy SEO strategy

Preparing for Post-Lockdown Traffic: Sports Betting, Fast Fashion and Staycations

Blueclaw

The world has been hit by a pandemic. Highstreets are closed down and every business in the world has had to quickly adapt to remote working and online trading to avoid becoming a sinking ship. Jack Cornwall looks into the businesses that will bounce back after the lockdown ends.

Throughout the 6 months (or so) of lockdown, there have been a myriad of lucky businesses that have found great success online due to their offering being a form of commodity that benefits those at home (with lots of free time on their hands) or an essential product/service needed for those settling into working from home. 

Post from Blueclaw

Culture Seer POV Tips, Tricks, & Tutorials

10 Ways to Evaluate a Company’s Commitment to their Employees

Robert Conklin

Which Companies Care for Employees?

When entering the job market, even during difficult times, it’s important to vet prospective employers. This habit is second nature to many of us–we hit a company’s Glassdoor page when we see they’re hiring, browse their site for a bit, and fire off an application.…

The post 10 Ways to Evaluate a Company’s Commitment to their Employees appeared first on Seer Interactive.

Google Webmaster Blog Uncategorized

Google Translate’s Website Translator – available for non-commercial use

Google Webmaster Central

In this time of a global pandemic, webmasters across the world—from government officials to health organizations—are frequently updating their websites with the latest information meant to help fight the spread of COVID-19 and provide access to resources. However, they often lack the time or funding to translate this content into multiple languages, which can prevent valuable information from reaching a diverse set of readers. Additionally, some content may only be available via a file, e.g. a .pdf or .doc, which requires additional steps to translate.

To help these webmasters reach more users, we’re reopening access to the Google Translate Website Translator—a widget that translates web page content into 100+ different languages. It uses our latest machine translation technology, is easy to integrate, and is free of charge. To start using the Website Translator widget, sign up here.

Please note that usage will be restricted to government, non-profit, and/or non-commercial websites (e.g. academic institutions) that focus on COVID-19 response. For all other websites, we recommend using the Google Cloud Translation API.

Google Translate also offers both webmasters and their readers a way to translate documents hosted on a website. For example, if you need to translate this PDF file into Spanish, go to translate.google.com and enter the file’s URL into the left-hand textbox , then choose “Spanish” as the target language on the right. The link shown in the right-hand textbox will take you to the translated version of the PDF file. The following file formats are supported: .doc, .docx, .odf, .pdf, .ppt, .pptx, .ps, .rtf, .txt, .xls, or .xlsx.

Finally, it’s very important to note that while we continuously look for ways to improve the quality of our translations, they may not be perfect – so please use your best judgement when reading any content translated via Google Translate.

Posted by Xinxing Gu, Product Manager/Mountain View, CA, and Michal Lahav, User Experience Research/ Seattle, WA