4 SEO Tips for Small Nonprofits

There are already many well-written guides on Search Engine Optimization (SEO) for nonprofits. Most advise you to constantly publish strategic website content, follow SEO trends, conduct keyword research with paid tools, and regularly monitor your KPIs…

Google My Business Adds Insurance Info Feature For Healthcare Provider Listings

Google My Business Adds Insurance Info Feature For Healthcare Provider Listings

Recently Google My Business has updated their healthcare provider help page and added in the new section, “Manage insurance info for your practice.” The section describes that a new insurance feature will be available to select GMB profiles within the US “whose insurance availability is provided to Google.”

Important: Insurance information is available for select merchants in the US only.

The post Google My Business Adds Insurance Info Feature For Healthcare Provider Listings appeared first on Seer Interactive.

3 Negative Keyword Fallacies & The Hallmarks of a Data-Driven Strategy

The common wisdom around negative keywords is wrong. Search online for the “best way to find negative keywords”, and the advice you’ll find sounds something like this:

Open your Search Query Report, select any irrelevant search terms, and click “Add as Negative Keyword”.

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Searching without result: Insights from zero result searches

When users search on your website and find no results, that’s usually a bad experience. But if you track these “zero result searches”, you might find yourself with data that can help you identify new content and service opportunities. It might also tell you a lot about the difference between how you see your website […]

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Wasteful Wednesday with Wil Reynolds #1 – Keyword of the Week: “Jobs”

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Read the Transcript:

What’s up, friends, Wil Reynolds here for Wasteful Wednesday!

Every Wednesday I’m going to show you the most egregious example of a word that I found that week that you probably want to negate in your accounts to make sure you’re not wasting money on keywords that aren’t performing for you, when you can go ahead and put that into other tactics that have a higher ROI.…

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