SEO News

Friday we reported that Google was showing rich results for home pages. Well, it turned out this was “unintended” and “it’s being fixed.” Gary Illyes from Google responded to me on Twitter saying “this change was unintended and it’s being fixed.”
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Google’s John Mueller in an interview with Marie Haynes said that it would be “really rare” that disavowing links would result in your web site doing better in search algorithmically. Sure, if you have a manual action, maybe but not without a manual ac…

Another snippet from Marie Haynes interview of John Mueller was around BERT. The short snippet, as Glenn Gabe nicely summed up, is that BERT helps Google understand content better but it does not help Google with evaluating quality.

Google’s John Mueller was asked if Google maybe does a first round of ranking of a new page based on the URL, even before it does any content analysis. John responded on Twitter “not that I’m aware of.”

When Google launched featured snippets anchor and highlight feature, it came with added tracking parameters to the URL you click on from Google. Google adds on #:~:text= to the URL you click on from Google.

Brodie Clark posted screen shots of Google showing rich results, i.e. stars and FAQ schema, for a couple of site’s home pages in the Google search results. Google has said it generally does not show rich results for home pages, both John Mueller and Ga…