Target Google Ads audiences based on new predicted purchase and churn metrics in Google Analytics
Available in App + Web properties, automate audience creation based on predicted behavior.
Please visit Search Engine Land for the full article.
Google Discover Help Document Updated With E-A-T Mentions & More
Google has updated the help document on Google Discover. It has been almost completely revamped but one of the more interesting areas of the update is the section added to E-A-T. I mean, we know Google Discover can be impacted by Core updates in a bi…
New Google Shopping Ads Policy Against Phishing & Scamming
Google has updated its Google Shopping Ads policies to add two new “unacceptable business practices.” These include (1) scamming users by concealing or misstating information about the merchant’s business, or product, or service and (2) offer destinati…
Google: Links Placed Without Your Input Is A Good Thing
Google’s John Mueller said on Twitter that links placed without any input by you is not a bad thing, often he said it is a good thing. John wrote “just because links are placed without your input doesn’t make them bad (it usually makes them good, eve…
Google: Make Your Site Architecture Easy & Interesting
Google’s John Mueller said the way to make your site architecture and navigation easy and interesting is to make a “smart site structure.” This will not only help GoogleBot find your content and more interesting pages but also help users navigate and …
Vlog #75: Purna Virji On Search Accessibility & Inclusion & PPC Automation
Purna Virji is the Senior Manager of Global Engagement at Microsoft Advertising, won the US Search Personality Award and is one of the most kind people in the industry. Her job is to share new technology at conference and events with…
Video: Purna Virji of Microsoft on inclusion and accessibility in search
Purna also won the US Search Personality Award in 2019 and is just a really good person.
Please visit Search Engine Land for the full article.
Rich Results Test Bookmarklets
The Structured Data Testing Tool is being deprecated. So I created two bookmarklets for the new Rich Results Test. Copy and paste no more!
The post Rich Results Test Bookmarklets first appeared on Blind Five Year Old.
Rich Results Test Bookmarklets
The Structured Data Testing Tool is being deprecated. So I created two bookmarklets for the new Rich Results Test. Copy and paste no more!
Next on Live with Search Engine Land: The ins and outs of Shopify SEO
With more businesses turning to Shopify to serve customers, optimizing their sites for search is critically important.
Please visit Search Engine Land for the full article.
Tips and tools to combine content marketing and PPC
Content marketing and PPC can greatly improve the quality of blog content, landing pages, and bring more quality leads to your online business. Find out how.
The post Tips and tools to combine content marketing and PPC appeared first on Search Engine Watch.
Google Tests Bold & Large Ad Titles In Snippets
Google is testing not just large titles for grouped snippets but also large titles that are fully bolded for Google Ad results.
Google: JavaScript Redirects Not A Good Idea
Gary Illyes from Google said it is probably not a good idea to use JavaScript redirects. This was specific to redirecting users based on their location to a country specific version of the page. But Google has said before that server side redirects a…
Google Search Has No Plans On Supporting Service Workers & Here’s Why
Martin Splitt from Google was asked on Reddit “are there plans to support service workers?” This would be specific to Google Search supporting it. Martin responded that no, Google has no such plans. He then went on to explain why Google has no plans o…
Google Ads No Longer To Allow Intimate Partner Surveillance Products & Services
Google Ads and Google Merchant Center has updated its Enabling Dishonest Behavior policy to include not allowing you to advertiser products or services that perform intimate partner surveillance. This includes spyware and other technology that can con…
Search Buzz Video Recap: Small Google Ranking Update, Image Search Knowledge Panels, Structured Data Testing Tool & Google Ads
This week we saw signs of a smaller Google search ranking algorithm update – it was not huge but it seemed to impact a smaller set of niches. Google’s John Mueller said “it would be wrong to say all link building is bad.” Google said spam reports are n…
Google’s 3D Swirl ad format now available in DV360
The interactive ads are available in three sizes for mobile.
Please visit Search Engine Land for the full article.
What’s behind the hype about Customer Data Platforms?
How CDPs aim to solve some of marketers’ most vexing challenges.
Please visit Search Engine Land for the full article.
Coming up on Live with Search Engine Land: Special three day series on SEO for developers
Act like a developer/ Think like an SEO.
Please visit Search Engine Land for the full article.
Google Ads to prohibit spyware, surveillance products and services
The ban will apply globally.
Please visit Search Engine Land for the full article.