Use Paid Media to Build Funnels Now for Long Term Success
People are increasingly sensitive to how they are spending their time and money
According to Qualtrics, 33% of people say that not taking advantage of the crisis to maximize profits makes them trust brands more. Both AdWeek and Edelman report that consumers want companies to provide solutions, not just sell things.…
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Google On When Comments Can Hurt Your Blog & When You Should Block Them
In the next episode of the Search Off The Record podcast from John Mueller, Gary Illyes and Martin Splitt of Google – they spoke about comments and how they may impact your blog. They also spoke about CMS platforms, how they got hired at Google and Ja…
Search Off The Record podcast – behind the scenes with Search Relations
As the Search Relations team at Google, we’re here to help webmasters be successful with their websites in Google Search. We write on this blog, create and maintain the Google Search documentation, produce videos on our YouTube channel – and now we’re …
Microsoft Bing – The New Name Of Bing Search?
Over the weekend a lot of people who use Bing saw a new logo and new name for the Bing search engine. Now it says Microsoft Bing instead of just Bing and the logo is the Microsoft logo, not the Bing logo.
Web Stories Also Get More Exposure In Google Image Search
SEOs have been loving playing with Web Stories in Google Search for the extra exposure those get and potentially the higher click through rate. But did you know that these are also highlighted in Google’s Image search results?
Google Tests Categorized Sections For Search Results Again
We’ve seen this numerous times where Google would test sections by category of some sort of its search results. Well, over the past several days Google started those tests back up. Here are some screen shots shared with me on Twitter. Note, I may have…
Google Tests “Also In The News” Box Under Top Stories
Last week Google was testing “for context” sections within the top stories carousel. This week, Google is testing “also in the news” carousel boxes under the Top stories section in Google search.
Google Ranking Update & Fluctuations July 31st & August 1st
Seems like since Friday and throughout the weekend there may have been some update pushed out by Google to its search ranking algorithm. There is chatter and there are third-party tracking tools that seem to suggest there was some sort of update. Goog…
Vlog #78: Jennifer Slegg On Google Quality Raters Guidelines & Algorithm Updates
Jennifer Slegg (@jenstar) has a long history in the SEO space but right now is pretty well known for her editorial work on the Google Quality Raters Guidelines and algorithm write ups. When Google launched AdSense…
Five quick and easy ways to make surveys more effective for content marketing
Putting a survey out there can be daunting but it also presents great opportunities for your business to extract insights from first-party data.
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Foolproof guide to optimizing Shopify for SEO
Higher SERP rankings translate to greater organic traffic to your ecommerce site. Learn how to optimize Shopify for SEO through this step-by-step guide.
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Video: Jennifer Slegg on Google’s search quality raters guidelines
And whether SEOs too obsessed with Google search ranking updates.
Please visit Search Engine Land for the full article.
How to get a Knowledge Panel for your brand, even without Wikipedia
Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and Bing.
Please visit Search Engine Land for the full article.
How SEOs can create a free server log dashboard to better understand incoming traffic to your website
This step-by-step guide will help SEOs harness powerful visualizations with log files utlizing free tools.
Please visit Search Engine Land for the full article.
Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans
The social media marketing week in review: A round up of news and announcements you may have missed.
Please visit Search Engine Land for the full article.
How to Plan a Virtual Conference
With a lot of our tasks shifting to online: grocery shopping, schooling, doctor appointments, it’s no surprise that event planners and companies have found a way to adapt to this new way of living to bring together audiences through virtual conferences.…
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Keyword Match Types: Aggregation vs. Segmentation
Contributors: Tim Moorhead, Tracy McDonald, Forrest Schaffer, & Rachel Venner
In the age of automation and smart bidding, does the “best practice” of segmenting keyword match types (Exact, Phrase, and Broad / BMM) by campaign or ad group really improve performance?…
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Will Google’s Ad Disclosure schema catch on?
It’s among several initiatives the company is working on as privacy takes center stage.
Please visit Search Engine Land for the full article.
Search Buzz Video Recap: Bing Webmaster Tools Relaunched, Links Not Most Important Google Factor & Google Rankings With Negative Reviews
This week I covered a bunch of topics including an interesting topic on do negative reviews on the web hurt your chances or ranking well in Google. Google’s John Mueller also told us to forget everything we’ve read about link juice…
Google: Links Are Not The Most Important SEO Factor
Google’s John Mueller said on Twitter “links are definitely not the most important SEO factor.” This comes shortly after he said to forget everything you have read in the past about link juice.