Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday
Posted by KameronJenkinsBeing able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luck…
Google adds ‘last updated’ hours notification to GMB profiles
The move, maybe temporary, is designed to give consumers confidence the information displayed on business profiles is accurate.
Please visit Search Engine Land for the full article.
Google Updates Search Console API Infrastructure: What You Need To Know.
Google announced this morning it has been upgrading the infrastructure for the Google Search Console API. Google said this is an infrastructure change and that “API is backward compatible and there are currently no changes in scope or functionality.” …
Bing Webmaster Tools Will Expand Image & Video Reporting
Bing said that it will soon be expanding its reporting on image and videos. Bing Webmaster Tools has a search performance report but it currently does not let you filter the data by vertical; i.e. web, image, video, news, etc.
Google: Heading Elements (Tags) Order Does Not Matter
Google’s John Mueller was asked if putting an H5 before an H1 on a page would end up hurting the page from ranking well in Google. John said “nope” it won’t end up hurting the page from ranking organically in Google Search.
Google Easter Egg For Cha-Cha Slide
This is a few days old but I keep meaning to post it and other things keep coming up that are more important. But that is it, this is too important to leave for yet another day. Go to Google and search for [cha cha slide] and then click on the sparklin…
Google Asking Searcher: How Fast Did This Site Load?
Google is now asking some searchers how fast a site loaded after visiting the site and jumping back to the search results. Taylor Berg posted a screen shot on Twitter of this in action the other day, here it is.
Guide: How to structure a local SEO strategy for your business
You can increase your business’ revenue by establishing a local SEO strategy. A comprehensive guide that will help you dominate the local search market by adapting to the subtle changes that have shifted in local SEO.
The post Guide: How to structure a local SEO strategy for your business appeared first on Search Engine Watch.
Why is Google ranking the wrong page?
Your post is optimized, all your bullets in Yoast SEO are green and still, the post you want to rank with does not rank for that keyword. And yet, another page on your website does show up in the results. But that’s not the one you wanted to rank highest with. Why is Google ranking […]
The post Why is Google ranking the wrong page? appeared first on Yoast.
5 common SEO KPIs you should be ignoring
Don’t get hung-up on SEO KPIs that aren’t giving you insight. Find out which common KPIs don’t really show performance and why you should ignore them.
Post from Helen Pollitt
Search Console API announcements
Over the past year, we have been working to upgrade the infrastructure of the Search Console API, and we are happy to let you know that we’re almost there. You might have already noticed some minor changes, but in general, our goal was to make the migration as invisible as possible. This change will help Google to improve the performance of the API as demand grows.
Note that if you’re not querying the API yourself you don’t need to take action. If you are querying the API for your own data or if you maintain a tool which uses that data (e.g. a WordPress plugin), read on. Below is a summary of the changes:
- Changes on Google Cloud Platform dashboard: you’ll see is a drop in the old API usage report and an increase in the new one.
- API key restriction changes: if you have previously set API key restrictions, you might need to change them.
- Discovery document changes: if you’re querying the API using a third-party API library or querying the Webmasters Discovery Document directly, you will need to update it by the end of the year.
Please note that other than these changes, the API is backward compatible and there are currently no changes in scope or functionality.
Google Cloud Platform (GCP) changes
In the Google Cloud Console dashboards, you will notice a traffic drop for the legacy API and an increase in calls to the new one. This is the same API, just under the new name.
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| Image: Search Console API changes in Google Cloud Console |
You can monitor your API usage on the new Google Search Console API page.
API key restriction changes
As mentioned in the introduction, these instructions are important only if you query the data yourself or provide a tool that does that for your users.
To check if you have an API restriction active on your API key, follow these steps in the credentials page and make sure the Search Console API is not restricted. If you have added an API restriction for your API keys you will need to take action by August 31.
In order to allow your API calls to be migrated automatically to the new API infrastructure, you need to make sure the Google Search Console API is not restricted.
- If your API restrictions are set to “Don’t restrict key” you’re all set.
- If your API restrictions are set to “Restrict key”, the Search Console API should be checked as shown in the image below.
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| Image: Google Search Console API restrictions setting |
Discovery document changes
If you’re querying the Search Console API using an external API library, or querying the Webmasters API discovery document directly you will need to take action as we’ll drop the support in the Webmasters discovery document. Our current plan is to support it until December 31, 2020 – but we’ll provide more details and guidance in the coming months.
If you have any questions, feel free to ask in the Webmasters community or the Google Webmasters Twitter handle.
Posted by Nati Yosephian, Search Console Software Engineer
Google updates Search Console API infrastructure
The API is backward compatible and there are currently no changes in scope or functionality.
Please visit Search Engine Land for the full article.
August 2020 Google Webmaster Report
Last month was not that slow of a month, while we didn’t have any confirmed Google search algorithm updates, we had several unconfirmed ones and some felt pretty big. Google also said it will weight business names less
How to predict trending topics ahead of your competitors
News agenda The news agenda often has an impact on future content trends and is therefore great for spotting upcoming themes. If we take recent times, for example, a health pandemic perpetuating the news has led to an increase in knock-on effect topics such as mental health, working remotely and home exercising. Using these insights, […]
The post How to predict trending topics ahead of your competitors appeared first on Builtvisible.
Google Doodle That Was Pulled Down Is Now Live: Wear a Mask. Save Lives.
The other week I reported Google posted a Google Doodle about wearing a mask to help save lives and then Google pulled down the Doodle. Well, today, August 5th, it is back up and live. It leads to a search around [covid-19 prevention] with three piec…
Google: Many Manual Actions Are Algorithmic Now & Not Used
Google’s John Mueller said that many of those manual actions are probably not used anymore. Why? He said because many may have been automated and done algorithmically. I did ask John for a list but he refused, go figure.
Google For The Umpteenth Time: Quality Raters Do Not Directly Impact Search Results
I have covered Google saying that its quality raters, which are third-party consultants who are not even employed by Google directly, do not have any direct influence in Google search rankings. I reported Googlers saying this countless times and I did…
Google: A Lot Of Negative Reviews Can Hurt Your Site
The other day I reported that Google said negative reviews on the web about your brand or business won’t hurt your rankings in Google search. Yesterday, I was on the video call with John Mueller and I asked him this question and brought up the Decor My…
Google Featured Snippets Without Borders – A Bug Or Feature?
I had a few reports yesterday of Google displaying featured snippets but without borders. It seems like a bug to me but who knows, maybe Google is testing borderless featured snippets and search results?

