Welcoming two new WordPress Core contributors
I’m happy to welcome two new members to team Yoast, who will spend their time making WordPress core better. Justin Ahinon and Ari Stathopoulos are both joining our ranks. This means they’ll have even more time than they already did to spend on making WordPress better for everyone. All of this in line with our […]
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Overcoming Webmaster Depression
This year is a rather easy year to be depressed. ;)
COVID-19, fearmongering media, polarized hyper-charged social media, mass unemployment, lockdowns that killed exercise routines and social connections, loss of hope / purpose / meaning, a guy who stuck a gun in the belly area of a pregnant woman overdosing on fentanyl shortly after he passed counterfeit currency, that broader background being utterly ignored so outrage could fuel widespread rioting with a man in dreadlocks kicking a man sitting in the street unconscious & other bonus random drive by shootings where actual heroes are murdered at random, cities being burned down, communist anarchy, social “justice” movements founded on the idiotic idea of improving society by ripping apart the family unit, etc.
This post is not a suicide letter, but an ode to reality of accepting today for what it is. :D
pic.twitter.com/OWBHGa5eKR— Zero Gravity Media (@zerogravityhxp) August 12, 2020
Last year was the first year where I managed an office with a bunch of employees in it. When the office opened my email inbox had under 2,000 emails built up in it over a 16 year period of working on the web. Far from inbox zero, I am now above 20,000. I think in a Bill Gates interview about a half year ago I smiled after hearing his sort of EGT was how his email inbox was doing. I timed that office opening almost perfectly for COVID-19 so I could have all the stress and cost associated with training a team, setting up a ton of computers, creating workflow, … and then none of the benefits as the office would get shut down shortly after things began to operate smoothly. :D
By the end of last year a was a bit (err…lot) on the fat side from working too much, too much stress, and exercising too little. My weight and the length of my fuse are reciprocals.
In the past I used to harness negative energy into a form of rage to fuel drive, but now that I am over 40 I find it much harder to live that way. I’ve already had a number of near death experiences (including one when my wife was pregnant with our only child) and think at some point living that rage-drive way is just shitty. Just say no to endless rage.
So when it was obvious this year was largely going to be dog crap, I started to look internally instead of externally & figured it made more sense to improve health & mood than to fight the gravity of the global depression we are currently living through.
Exogenous Shocks
When things change out of nowhere they can end up dramatically changing the social and economic order.
Many such changes are utterly arbitrary and orthogonal to the concepts of fairness, justice, human decency, etc.
Some parties are politically connected & shielded from actual market forces.
As a self-employed person living overseas I am certainly not one of those protected parties. That said, my family and the people who work for me look to me and hope I can help shield them from some of the crap reality served up this year.
As a rule, when exogenous shocks happen those who are not politically connected get screwed hardest.
Smaller firms tend to under-perform larger firms: “As the earnings season draws to a close, companies within the Russell 2000 stock index — the small-cap benchmark — have reported an aggregate loss of $1.1bn, compared to profits of almost $18bn a year earlier, according to data provider FactSet. Meantime, the much bigger companies within the benchmark S&P 500 index have posted a 34 per cent aggregate drop in earnings, to $233bn.”
Poorer people are more likely to lose their jobs.
Emerging markets tend to get hit harder than developed markets. Which only adds to the powder keg of instability as the food price inflation tied to falling incomes makes many people rather desperate.
etc.
As people get desperate violence increases & many governments get overthrown.
Central banks printing cash to prop up the financial markets only increases the divide further.
Congratulations @federalreserve pic.twitter.com/8HxhLH9il5— Sven Henrich (@NorthmanTrader) August 17, 2020
That increased income & wealth inequality makes “the system” only feel that much more fraudulent, which in turn acts as a powder keg to fuel more arbitrary misdirected violence.
Tesla now has a $340 billion market capitalization. They remain unprofitable outside of harvesting tax credits.
Beyond fueling increased violence, the sky high numbers for FOMO stocks also lead some people to feel like they are failures for only slightly succeeding or just getting by.
Others pile in to trashy cryptocurrencies in an attempt to catch up where they only further compound their losses.
Waiting Things Out
It is worth noting many of the jobs that are gone are gone for good.
We may very well be facing a global depression:
“The pandemic has created a massive economic contraction that will be followed by a financial crisis in many parts of the globe, as nonperforming corporate loans accumulate alongside bankruptcies. Sovereign defaults in the developing world are also poised to spike. This crisis will follow a path similar to the one the last crisis took, except worse, commensurate with the scale and scope of the collapse in global economic activity. And the crisis will hit lower-income households and countries harder than their wealthier counterparts. … In all of the worst financial crises since the mid-nineteenth century, it took an average of eight years for per capita GDP to return to the pre-crisis level. (The median was seven years.) … The last time all engines failed was in the Great Depression; the collapse this time will be similarly abrupt and steep.”
If you can’t afford to feed your family of course you have to solve that problem first. But if you are not absolutely financially desperate then this can be a good year to win in ways other than finances & only worry about money after other things are in a better place.
This is a good year to find meaning through various types of self-improvement and doing lots of small & kind things for the people around you. Yesterday was a good day to buy your wife flowers. So is today. Tomorrow is a good day to buy a friend a surprise gift.
One of the best books you can read about developing positive personal habits is Charles Duhigg’s The Power of Habit. It is 8 years old now but it is still a great read.
Pushing for broad structural changes in a crisis through ideology which removes ordinary feedback loops often ends up creating only further injustice with the campaign “hero” looking like their polar opposite. Ideology pushed hard enough wraps around to the other side.
When things are absolutely screwed the world over it is better to focus on improving yourself and your family rather than promoting arbitrary extrajudicial justice and burning things down further.
Here are the steps I took to improve a good bit so far this year.
Coronavirus Lockdowns
When I saw a video of a guy walking down the street in Wuhan cough blood and fall over dead I immediately ordered facemasks for everyone in my extended family. I also bought facemasks and gloves into the office for workers. As it turns out gloves were largely a non-winner because using them is more likely to spread virus and bacteria, but the intent was good.
Cygnus recommended taking the supplement quercetin & so did Dr. Zev, so I do that.
Our government does not want us to treat covid early. If I get covid and no hcq access-I would take IMMEDIATELY quercetin 500mg three times a day for 7 days and elemental zinc 50mg one a day for 7 days, and z-pack. Every American home should have quercetin and zinc.— Dr. Zev Zelenko (@zev_dr) August 16, 2020
When lockdowns were announced I hoarded months worth of baby formula so I know my daughter would be ok & bought her a couple birthday presents in case the lockdowns were extended repeatedly. They were, so that worked out ok.
When lockdowns ended I bought a ton of different toys for my daughter so I could share them with her and make up for the limited outside contact for the time being. I also brought my lead graphic & web designer a dual monitor computer to his house to improve his efficiency.
Any day where there is not a lockdown I try to make the most of it knowing another couple months or quarter year can disappear arbitrarily.
Making the most out of the day for me often means doing something positive on the health front & meaning front right away. Things like getting food for my daughter or going for a walk are big wins early in the day as we tend to slow down and get tired as the day drags on.
Health / Fitness
Early in the year when I could use the gym I was walking at a brisk pace for about an hour a day while reading books and listening to podcasts.
After gyms were forced to be closed I started walking outside. Initially this was often to get groceries or various baby supplies, though I continued to walk daily even when there wasn’t a real direct need just to keep mood up with all the ridiculous crap going on in the world. I used to think the Philippines was way too hot when I had to drive everywhere, but even if it is hot as hell it isn’t bad to be out in the sun and heat so long as you are only walking especially if the walk has a purpose which helps your loved ones in some way.
Walking regularly with nothing else going on can be boring as hell, of course, so to offset the boredom I bring my iPhone and have some Airpod Pro earbuds with their killer noise canceling features. When nobody is near me I sometimes pull down my face mask and jog or sprint for a while to add variety to the day. I also sometimes make people’s ears bleed by singing along in an effort to share the joy of whatever I am listening to. :D
There are many awesome acoustic songs on YouTube. Revisiting unheard versions of songs you liked a long time ago can make the lyrics more powerful.
Some of the spoken-word song introductions are quite powerful: “everyone wants you to forget you are gonna die, because if they convince you your not gonna die you waste your time doing what they want you to do. Spend money on what they’re selling. … one day I’m gonna die, but before then I’m gonna live, live, live, the way I want to live and I hope you do too.”
Whenever I exercise I usually have caffeine as well. I view it a bit like a band aid or kick start, but I try to only use it either explicitly when walking or when intensely focusing on work.
If my back hurts from sitting at the chair too long that is a cue to get up and take a break even if it is a short one to go play with my daughter.
Sometimes I will walk two or three times throughout the day to break up the monotony.
Most my exercise is walking or jogging, but occasionally I will do a few push ups or sit ups.
In a world of gloom it is hard to look in the mirror and see a steaming pile of garbage which is not well maintained and feel good about yourself.
You know what sacrifices you have made and what the costs were, but it is easy to go down the path of resentment if outcomes are subpar and beyond your control in the short term.
If you don’t feel alive you aren’t. :D
It’s a lifeless life, with no fixed address to give
But you’re not mine to die for anymore
so I must live
Diet
I try to eat salad, Indian food, quiche, nuts, beef jerky, and all sorts of other foods where carbohydrates are sort of only incidental and are not core to the dish.
Anything that looks/smells/feels/sounds like sugar, rice, potatoes, bread, derivatives thereof, etc. I consider to be poison / systemic inflammation / weight gain and try to skip it.
I also consider drinking calories to be a disaster as the glycemic index on things like a soda are through the roof.
If you are fat and eat a lot of carbs you are repeatedly spiking your blood sugar, then it crashes, then you are hungry again. This habit & addictive cycle works on some of the same neural pathways that hardcore drugs do.
Sometimes I still do eat a bit of peanut butter or chocolate or frozen chocolate dipped in peanut butter, though I try not to use it meal replacement style very often & try not to be “full jar now empty” Aaron. Three tips on that front are to eat peanut butter using a chop stick so you eat it slower, eat small pieces of chocolate, and freeze the chocolate before eating so it takes a while to chew and you realize just how much you are eating. :D
When I wake I often wait at least 4 or 5 hours before eating my first meal. In some cases I stretch that out to 6 or 8.
Communicating
I know a lot of people are in a bad state this year, so I try to offset that at least slightly by overcommunicating.
I send my mom pictures or videos of my daughter every day as she told me those help her sleep better at night and her watch even shows her blood pressure is lower and she feels much more well rested the next morning. I have bought my daughter a ton of extra clothes to wear just so my mom gets a bit more variety in the pictures and my daughter will have a ton of memories to sort through when she is older.
Our daughter has quite a bit of energy so sometimes she makes communicating with my wife hard. Sometimes we have better luck texting back and forth if something is urgent and then discuss it in more detail over email or when our daughter is taking a nap.
A lot of people around me have recently went through hardships beyond the financial uncertainties many are facing.
- Our web designer’s mom had a heart attack then got COVID-19 but I think she is ok now.
- Our lead writer had a friend younger than I who after going to the hospital with COVID-19.
- Our lead programmer’s parents recently had their house broken into with some of their sentimental jewelry stolen & he is the glue guy for the whole family.
- One of my buddies recently broke up with his long time girlfriend.
I am sure there are a lot more similar stories that I have not been told yet. So as a rule of thumb I sort of consider that if people have historically been good its ok to give them more leeway this year & be extra kind.
Mental Health
One of the cheapest & easiest wins in terms of quality of life is setting your grounding from a perspective of feeling lucky so that you are appreciative & try to be a better version of yourself. Episode 504 of This American Life shares an inspiring story about Emir Kamenica.
“These stories we tell about ourselves, they’re almost like our infrastructure, like railroads or highways. We can build them almost any way we want to. But once they’re in place, this whole inner landscape grows up around them.
So maybe the point here is that you should be careful about how you tell your story, or at least conscious of it. Because once you’ve told it, once you’ve built the highway, it’s just very hard to move it. Even if your story is about an angel who came out of nowhere and saved your life, even then, not even the angel herself can change it.” – Michael Lewis
I generally am not a fan of taking prescription drugs to solve symptoms of larger underlying problems as in many cases those can cause additional bonus problems. I get that some people need various drugs to get by and survive, though outside of caffeine I typically try not to drink much or do much of anything else that can add more instability or create more bonus issues.
The above said, I think my baseline mood (especially if I am not in great health) tends to be a bit darker than average.
The early web was quite cool and you could do things like email Tim Berners-Lee and get a response, or someone would read your site and see you mentioned Carl Sagan and shoot you an email like this one:
I wrote the first modern book on depression in 1980. It was the first book to present depression as a biochemical disease, rather than a ‘mental’ illness (whatever that is). And, I was the one who introduced Carl Sagan to television as a local TV personality in L. A., Carl was a good family friend who came to watch a taping of my PBS show, he got really intense when he realized what a medium for communication TV was, and I introduced him to the GM of the station, that’s how he got to TV. He was more of a scientist than an actor, I coached him on TV persona. He was a very intense person, and did not have a big ego; he was always open to new information, whether it came from experiences or ideas. He would have loved living now.
To solve both depression and weight gain problems, try an over-the-counter nutrient called 5HTP. The Walmarts here sell the least expensive and best pills. Take about nine a day for about nine days, you will notice you haven’t felt the urge to eat all day and you don’t have as much depression symptoms; the griffonia seed from which 5HTP is made increases serotonin in the brain.
Then a follow up after I asked about the FDA ban of L-Tryptophan:
Now something gets clearer! When tryotophan was banned because of one supposedly contaminated batch, I used every tiny bit of influence I had as a journalist, talked to every politician I could get in touch with. It was like going up against a brick wall. I wrote articles, did everything, could not understand at all why the nutrient was being banned for one bad batch in Japan and why resistance to overturning the ban was so solid. I even tried to obtain the animal version, and was told it ‘wasn’t the same,’ yet according to a chemical analysis, it was. Now I understand….
My book is “Depression, How to Recognize It, Cure It and Grow From It, Prentice Hall hardback, Simon Schuster paperback.
She also mentioned
Depression research is such big business that I feel they don’t want to find a real cure. The way the research should have gone is to study the chemical makeup of depression, then match the medication effect to different brain hormones (as well as cortisol-though it’s not a biogenic amine, it’s a definite precursor), and find accurate ways of testing which hormone or combination thereof is/are out of balance, so the correct medication can be prescribed right off the bat. So, if it’s a seratonin imbalance, the doc gives one medication, if it’s monomaine oxadase, the patient gets another, and so on. Prosac is like a huge blanket device, rather than an accurate laser beam going to the exact place it is needed.
Depression research really hasn’t progressed that much in the last 20 years, imho.
I know a big part of my improved mood was from taking 5-HTP along with Vitamin B & Vitamin C just before bed. When I take those I can fall asleep a bit quicker, sleep about an hour less, wake up feeling more refreshed, and am less hungry the following morning. If I had to guess, I would say the 5-hydroxytryptophan contributed to my recent 40 pound weight loss more than anything else did.
Anyhow, I would not recommend 5-HTP for anyone who is on SSRIs, MAO inhibitors, or many other drug classes (talk to your doctor first, etc.). But I figured a lot of people feel like crap this year so I should mention it has worked well for me.
Before writing this blog post I also recommended it to a few other people.
Our lead content writer was down after her friend died & I recommended it to her. She said she felt a difference the very next day.
Our backend developer took some after I told him about it and said his personal doom loop he was going through was better within 2 days.
I do not think it is a magic cure-all or would work for everyone, but if you are a bit down combining a bit of 5-HTP with exercise, healthy diet, sleep, etc. can help you improve your worldview and outlook a bit to get through the challenging times we are going through.
My only complaint (glass is always at least half empty :D) would be that as I have discarded that sort of rage cycle I find it easier to be distracted and harder to focus on work. If you love what you do focus comes automatic, but if you don’t then you do sometimes have to trick yourself a bit into being productive if you literally could be retired for life. But I suppose most people would say that is an absurd “problem” to complain about.
My only solution to the above is watching MJ on MJ. :D
I’m going to tweet this & pin it to my page so I can watch it every single day
When MJ talks about winning & leadership has a price, he’s talking about sacrificing a part of who you are for all that your team can become.
A Championship Standard!! pic.twitter.com/IbK95jFTVY— Jaycob Ammerman (@Jammer2233) May 13, 2020
Ending on a Positive Note
Destruction leads to a very rough road but it also breeds creation
And earthquakes are to a girl’s guitar, they’re just another good vibration
And tidal waves couldn’t save the world from Californication
If you are reading this blog post you are almost certainly involved in some part of web development, content production, internet marketing and/or e-commerce.
Ultimately as the world is reshaped you will benefit as long as you get through the current period as literally *everything* is moving online.
This chart on e-commerce continues to amaze me. pic.twitter.com/zW4EwKHW1N— David Schawel (@DavidSchawel) August 17, 2020
Given that the big platform monopolies are now getting the PR black eyes they deserve for their locked down ecosystems there is a good chance the web will be a much better place in the next half-decade.
The number of people rushing to become their own bosses is at a record level. Many will fail, but many will innovate and create new markets as they have no choice but to succeed. As more things move online, attention merchant platforms keep breaking culture into smaller and smaller chunks to fuel increasingly distorted views of reality that cater toward confirmation bias and rage.
At some point people will tire of the feed-based never-ending stream and want things they can complete. The growth of Neflix and their streaming competitors reflects the desire for something longer and more in-depth.
Some of legacy print media brands with high cost structures are now recycled selling marked-up garbage in parallel markets.
The combination of these trends will drive an increased appreciation for authenticity & the desire for human connection.
Long ago my original SEO mentor stated:
This is what I think, SEO is all about emotions, all about human interaction. People, search engineers even, try and force it into a numbers box. Numbers, math and formulas are for people not smart enough to think in concepts.
I think the best brands, the best sites have a large portion of their founders personality in them. Never be afraid to be yourself, after all there are 1/2 billion people on the www, not all of them have to agree with you. Concentrate on the ones that share your views, concentrate on making their experience the very best it can be, the rest forget them.
Or to put it another way, the best sites say – this is what we do, this is how we do it, if you don’t like it go somewhere else.
Ultimately though I think it comes down to desire and the will to win.
He later sold his business for a life changing sum, so unlike his favorite football club, I guess he had the will to win. The question remains if he will purchase the football club and “fix” them. :D
Overcoming Webmaster Depression
This year is a rather easy year to be depressed. ;)
COVID-19, fearmongering media, polarized hyper-charged social media, mass unemployment, lockdowns that killed exercise routines and social connections, loss of hope / purpose / meaning, a guy who stuck a gun in the belly area of a pregnant woman overdosing on fentanyl shortly after he passed counterfeit currency, that broader background being utterly ignored so outrage could fuel widespread rioting with a man in dreadlocks kicking a man sitting in the street unconscious & other bonus random drive by shootings where actual heroes are murdered at random, cities being burned down, communist anarchy, social “justice” movements founded on the idiotic idea of improving society by ripping apart the family unit, etc.
This post is not a suicide letter, but an ode to reality of accepting today for what it is. :D
pic.twitter.com/OWBHGa5eKR— Zero Gravity Media (@zerogravityhxp) August 12, 2020
Last year was the first year where I managed an office with a bunch of employees in it. When the office opened my email inbox had under 2,000 emails built up in it over a 16 year period of working on the web. Far from inbox zero, I am now above 20,000. I think in a Bill Gates interview about a half year ago I smiled after hearing his sort of EGT was how his email inbox was doing. I timed that office opening almost perfectly for COVID-19 so I could have all the stress and cost associated with training a team, setting up a ton of computers, creating workflow, … and then none of the benefits as the office would get shut down shortly after things began to operate smoothly. :D
By the end of last year a was a bit (err…lot) on the fat side from working too much, too much stress, and exercising too little. My weight and the length of my fuse are reciprocals.
In the past I used to harness negative energy into a form of rage to fuel drive, but now that I am over 40 I find it much harder to live that way. I’ve already had a number of near death experiences (including one when my wife was pregnant with our only child) and think at some point living that rage-drive way is just shitty. Just say no to endless rage.
So when it was obvious this year was largely going to be dog crap, I started to look internally instead of externally & figured it made more sense to improve health & mood than to fight the gravity of the global depression we are currently living through.
Exogenous Shocks
When things change out of nowhere they can end up dramatically changing the social and economic order.
Many such changes are utterly arbitrary and orthogonal to the concepts of fairness, justice, human decency, etc.
Some parties are politically connected & shielded from actual market forces.
As a self-employed person living overseas I am certainly not one of those protected parties. That said, my family and the people who work for me look to me and hope I can help shield them from some of the crap reality served up this year.
As a rule, when exogenous shocks happen those who are not politically connected get screwed hardest.
Smaller firms tend to under-perform larger firms: “As the earnings season draws to a close, companies within the Russell 2000 stock index — the small-cap benchmark — have reported an aggregate loss of $1.1bn, compared to profits of almost $18bn a year earlier, according to data provider FactSet. Meantime, the much bigger companies within the benchmark S&P 500 index have posted a 34 per cent aggregate drop in earnings, to $233bn.”
Poorer people are more likely to lose their jobs.
Emerging markets tend to get hit harder than developed markets. Which only adds to the powder keg of instability as the food price inflation tied to falling incomes makes many people rather desperate.
etc.
As people get desperate violence increases & many governments get overthrown.
Central banks printing cash to prop up the financial markets only increases the divide further.
Congratulations @federalreserve pic.twitter.com/8HxhLH9il5— Sven Henrich (@NorthmanTrader) August 17, 2020
That increased income & wealth inequality makes “the system” only feel that much more fraudulent, which in turn acts as a powder keg to fuel more arbitrary misdirected violence.
Tesla now has a $340 billion market capitalization. They remain unprofitable outside of harvesting tax credits.
Beyond fueling increased violence, the sky high numbers for FOMO stocks also lead some people to feel like they are failures for only slightly succeeding or just getting by.
Others pile in to trashy cryptocurrencies in an attempt to catch up where they only further compound their losses.
Waiting Things Out
It is worth noting many of the jobs that are gone are gone for good.
We may very well be facing a global depression:
“The pandemic has created a massive economic contraction that will be followed by a financial crisis in many parts of the globe, as nonperforming corporate loans accumulate alongside bankruptcies. Sovereign defaults in the developing world are also poised to spike. This crisis will follow a path similar to the one the last crisis took, except worse, commensurate with the scale and scope of the collapse in global economic activity. And the crisis will hit lower-income households and countries harder than their wealthier counterparts. … In all of the worst financial crises since the mid-nineteenth century, it took an average of eight years for per capita GDP to return to the pre-crisis level. (The median was seven years.) … The last time all engines failed was in the Great Depression; the collapse this time will be similarly abrupt and steep.”
If you can’t afford to feed your family of course you have to solve that problem first. But if you are not absolutely financially desperate then this can be a good year to win in ways other than finances & only worry about money after other things are in a better place.
This is a good year to find meaning through various types of self-improvement and doing lots of small & kind things for the people around you. Yesterday was a good day to buy your wife flowers. So is today. Tomorrow is a good day to buy a friend a surprise gift.
One of the best books you can read about developing positive personal habits is Charles Duhigg’s The Power of Habit. It is 8 years old now but it is still a great read.
Pushing for broad structural changes in a crisis through ideology which removes ordinary feedback loops often ends up creating only further injustice with the campaign “hero” looking like their polar opposite. Ideology pushed hard enough wraps around to the other side.
When things are absolutely screwed the world over it is better to focus on improving yourself and your family rather than promoting arbitrary extrajudicial justice and burning things down further.
Here are the steps I took to improve a good bit so far this year.
Coronavirus Lockdowns
When I saw a video of a guy walking down the street in Wuhan cough blood and fall over dead I immediately ordered facemasks for everyone in my extended family. I also bought facemasks and gloves into the office for workers. As it turns out gloves were largely a non-winner because using them is more likely to spread virus and bacteria, but the intent was good.
Cygnus recommended taking the supplement quercetin & so did Dr. Zev, so I do that.
Our government does not want us to treat covid early. If I get covid and no hcq access-I would take IMMEDIATELY quercetin 500mg three times a day for 7 days and elemental zinc 50mg one a day for 7 days, and z-pack. Every American home should have quercetin and zinc.— Dr. Zev Zelenko (@zev_dr) August 16, 2020
When lockdowns were announced I hoarded months worth of baby formula so I know my daughter would be ok & bought her a couple birthday presents in case the lockdowns were extended repeatedly. They were, so that worked out ok.
When lockdowns ended I bought a ton of different toys for my daughter so I could share them with her and make up for the limited outside contact for the time being. I also brought my lead graphic & web designer a dual monitor computer to his house to improve his efficiency.
Any day where there is not a lockdown I try to make the most of it knowing another couple months or quarter year can disappear arbitrarily.
Making the most out of the day for me often means doing something positive on the health front & meaning front right away. Things like getting food for my daughter or going for a walk are big wins early in the day as we tend to slow down and get tired as the day drags on.
Health / Fitness
Early in the year when I could use the gym I was walking at a brisk pace for about an hour a day while reading books and listening to podcasts.
After gyms were forced to be closed I started walking outside. Initially this was often to get groceries or various baby supplies, though I continued to walk daily even when there wasn’t a real direct need just to keep mood up with all the ridiculous crap going on in the world. I used to think the Philippines was way too hot when I had to drive everywhere, but even if it is hot as hell it isn’t bad to be out in the sun and heat so long as you are only walking especially if the walk has a purpose which helps your loved ones in some way.
Walking regularly with nothing else going on can be boring as hell, of course, so to offset the boredom I bring my iPhone and have some Airpod Pro earbuds with their killer noise canceling features. When nobody is near me I sometimes pull down my face mask and jog or sprint for a while to add variety to the day. I also sometimes make people’s ears bleed by singing along in an effort to share the joy of whatever I am listening to. :D
There are many awesome acoustic songs on YouTube. Revisiting unheard versions of songs you liked a long time ago can make the lyrics more powerful.
Some of the spoken-word song introductions are quite powerful: “everyone wants you to forget you are gonna die, because if they convince you your not gonna die you waste your time doing what they want you to do. Spend money on what they’re selling. … one day I’m gonna die, but before then I’m gonna live, live, live, the way I want to live and I hope you do too.”
Whenever I exercise I usually have caffeine as well. I view it a bit like a band aid or kick start, but I try to only use it either explicitly when walking or when intensely focusing on work.
If my back hurts from sitting at the chair too long that is a cue to get up and take a break even if it is a short one to go play with my daughter.
Sometimes I will walk two or three times throughout the day to break up the monotony.
Most my exercise is walking or jogging, but occasionally I will do a few push ups or sit ups.
In a world of gloom it is hard to look in the mirror and see a steaming pile of garbage which is not well maintained and feel good about yourself.
You know what sacrifices you have made and what the costs were, but it is easy to go down the path of resentment if outcomes are subpar and beyond your control in the short term.
If you don’t feel alive you aren’t. :D
It’s a lifeless life, with no fixed address to give
But you’re not mine to die for anymore
so I must live
Diet
I try to eat salad, Indian food, quiche, nuts, beef jerky, and all sorts of other foods where carbohydrates are sort of only incidental and are not core to the dish.
Anything that looks/smells/feels/sounds like sugar, rice, potatoes, bread, derivatives thereof, etc. I consider to be poison / systemic inflammation / weight gain and try to skip it.
I also consider drinking calories to be a disaster as the glycemic index on things like a soda are through the roof.
If you are fat and eat a lot of carbs you are repeatedly spiking your blood sugar, then it crashes, then you are hungry again. This habit & addictive cycle works on some of the same neural pathways that hardcore drugs do.
Sometimes I still do eat a bit of peanut butter or chocolate or frozen chocolate dipped in peanut butter, though I try not to use it meal replacement style very often & try not to be “full jar now empty” Aaron.
When I wake I often wait at least 4 or 5 hours before eating my first meal. In some cases I stretch that out to 6 or 8.
Communicating
I know a lot of people are in a bad state this year, so I try to offset that at least slightly by overcommunicating.
I send my mom pictures or videos of my daughter every day as she told me those help her sleep better at night and her watch even shows her blood pressure is lower and she feels much more well rested the next morning. I have bought my daughter a ton of extra clothes to wear just so my mom gets a bit more variety in the pictures and my daughter will have a ton of memories to sort through when she is older.
Our daughter has quite a bit of energy so sometimes she makes communicating with my wife hard. Sometimes we have better luck texting back and forth if something is urgent and then discuss it in more detail over email or when our daughter is taking a nap.
A lot of people around me have recently went through hardships beyond the financial uncertainties many are facing.
- Our web designer’s mom had a heart attack then got COVID-19 but I think she is ok now.
- Our lead writer had a friend younger than I who after going to the hospital with COVID-19.
- Our lead programmer’s parents recently had their house broken into with some of their sentimental jewelry stolen & he is the glue guy for the whole family.
- One of my buddies recently broke up with his long time girlfriend.
I am sure there are a lot more similar stories that I have not been told yet. So as a rule of thumb I sort of consider that if people have historically been good its ok to give them more leeway this year & be extra kind.
Mental Health
I generally am not a fan of taking prescription drugs to solve symptoms of real problems as in many cases those can cause additional bonus problems. I get that some people need various drugs to get by and survive, though outside of caffeine I typically try not to drink much or do much of anything else that can add more instability or create more bonus issues.
The above said, I think my baseline mood (especially if I am not in great health) tends to be a bit darker than average.
The early web was quite cool and you could do things like email Tim Berners-Lee and get a response, or someone would read your site and see you mentioned Carl Sagan and shoot you an email like this one:
I wrote the first modern book on depression in 1980. It was the first book to present depression as a biochemical disease, rather than a ‘mental’ illness (whatever that is). And, I was the one who introduced Carl Sagan to television as a local TV personality in L. A., Carl was a good family friend who came to watch a taping of my PBS show, he got really intense when he realized what a medium for communication TV was, and I introduced him to the GM of the station, that’s how he got to TV. He was more of a scientist than an actor, I coached him on TV persona. He was a very intense person, and did not have a big ego; he was always open to new information, whether it came from experiences or ideas. He would have loved living now.
To solve both depression and weight gain problems, try an over-the-counter nutrient called 5HTP. The Walmarts here sell the least expensive and best pills. Take about nine a day for about nine days, you will notice you haven’t felt the urge to eat all day and you don’t have as much depression symptoms; the griffonia seed from which 5HTP is made increases serotonin in the brain.
Then a follow up after I asked about the FDA ban of L-Tryptophan:
Now something gets clearer! When tryotophan was banned because of one supposedly contaminated batch, I used every tiny bit of influence I had as a journalist, talked to every politician I could get in touch with. It was like going up against a brick wall. I wrote articles, did everything, could not understand at all why the nutrient was being banned for one bad batch in Japan and why resistance to overturning the ban was so solid. I even tried to obtain the animal version, and was told it ‘wasn’t the same,’ yet according to a chemical analysis, it was. Now I understand….
My book is “Depression, How to Recognize It, Cure It and Grow From It, Prentice Hall hardback, Simon Schuster paperback.
She also mentioned
Depression research is such big business that I feel they don’t want to find a real cure. The way the research should have gone is to study the chemical makeup of depression, then match the medication effect to different brain hormones (as well as cortisol-though it’s not a biogenic amine, it’s a definite precursor), and find accurate ways of testing which hormone or combination thereof is/are out of balance, so the correct medication can be prescribed right off the bat. So, if it’s a seratonin imbalance, the doc gives one medication, if it’s monomaine oxadase, the patient gets another, and so on. Prosac is like a huge blanket device, rather than an accurate laser beam going to the exact place it is needed.
Depression research really hasn’t progressed that much in the last 20 years, imho.
I know a big part of my improved mood was from taking 5-HTP along with Vitamin B & Vitamin C just before bed. When I take those I can fall asleep a bit quicker, sleep about an hour less, wake up feeling more refreshed, and am less hungry the following morning. If I had to guess, I would say the 5-hydroxytryptophan contributed to my recent 40 pound weight loss more than anything else did.
Anyhow, I would not recommend 5-HTP for anyone who is on SSRIs, MAO inhibitors, or many other drug classes (talk to your doctor first, etc.). But I figured a lot of people feel like crap this year so I should mention it has worked well for me.
Before writing this blog post I also recommended it to a few other people.
Our lead content writer was down after her friend died & I recommended it to her. She said she felt a difference the very next day.
Our backend developer took some after I told him about it and said his personal doom loop he was going through was better within 2 days.
I do not think it is a magic cure-all or would work for everyone, but if you are a bit down combining a bit of 5-HTP with exercise, healthy diet, sleep, etc. can help you improve your worldview and outlook a bit to get through the challenging times we are going through.
My only complaint (glass is always at least half empty :D) would be that as I have discarded that sort of rage cycle I find it easier to be distracted and harder to focus on work. If you love what you do focus comes automatic, but if you don’t then you do sometimes have to trick yourself a bit into being productive if you literally could be retired for life. But I suppose most people would say that is an absurd “problem” to complain about.
My only solution to the above is watching MJ on MJ. :D
I’m going to tweet this & pin it to my page so I can watch it every single day
When MJ talks about winning & leadership has a price, he’s talking about sacrificing a part of who you are for all that your team can become.
A Championship Standard!! pic.twitter.com/IbK95jFTVY— Jaycob Ammerman (@Jammer2233) May 13, 2020
Ending on a Positive Note
Destruction leads to a very rough road but it also breeds creation
And earthquakes are to a girl’s guitar, they’re just another good vibration
And tidal waves couldn’t save the world from Californication
If you are reading this blog post you are almost certainly involved in some part of web development, content production, internet marketing and/or e-commerce.
Ultimately as the world is reshaped you will benefit as long as you get through the current period as literally *everything* is moving online.
This chart on e-commerce continues to amaze me. pic.twitter.com/zW4EwKHW1N— David Schawel (@DavidSchawel) August 17, 2020
Given that the big platform monopolies are now getting the PR black eyes they deserve for their locked down ecosystems there is a good chance the web will be a much better place in the next half-decade.
The number of people rushing to become their own bosses is at a record level. Many will fail, but many will innovate and create new markets as they have no choice but to succeed. As more things move online, attention merchant platforms keep breaking culture into smaller and smaller chunks to fuel increasingly distorted views of reality that cater toward confirmation bias and rage.
At some point people will tire of the feed-based never-ending stream and want things they can complete. The growth of Neflix and their streaming competitors reflects the desire for something longer and more in-depth.
Some of legacy print media brands with high cost structures are now recycled selling marked-up garbage in parallel markets.
The combination of these trends will drive an increased appreciation for authenticity & the desire for human connection.
Long ago my original SEO mentor stated:
This is what I think, SEO is all about emotions, all about human interaction. People, search engineers even, try and force it into a numbers box. Numbers, math and formulas are for people not smart enough to think in concepts.
I think the best brands, the best sites have a large portion of their founders personality in them. Never be afraid to be yourself, after all there are 1/2 billion people on the www, not all of them have to agree with you. Concentrate on the ones that share your views, concentrate on making their experience the very best it can be, the rest forget them.
Or to put it another way, the best sites say – this is what we do, this is how we do it, if you don’t like it go somewhere else.
Ultimately though I think it comes down to desire and the will to win.
He later sold his business for a life changing sum, so unlike his favorite football club, I guess he had the will to win. The question remains if he will purchase the football club and “fix” them. :D
7 Red Flags to Watch Out For When Hiring a Marketing Agency
If you want to find a marketing agency to outsource your projects, pay attention to these 7 alarm signals to avoid making the wrong selection.
Post from Maria Raybould
Google now enables GMB profile edits from Search and Maps [updated]
The company is seeking more SMB engagement by making updates easier and more accessible.
Please visit Search Engine Land for the full article.
Google now enables GMB profile edits from Search and Maps
The company is seeking more SMB engagement by making updates easier and more accessible.
Please visit Search Engine Land for the full article.
Replay: What SEOs need to know about Bing Webmaster Guidelines
The latest updates to the guidelines include how Bing crawls, indexes, ranks web pages and handles search spam.
Please visit Search Engine Land for the full article.
The MozCon Virtual Video Bundle Is Here (Plus, Our 2019 Videos are FREE!)
Posted by cheryldraper
This year’s MozCon was unlike any other. In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up bigger and more well-attended than anything we’d done before. MozCon Virtual was a delightful journey into the unknown. Just a few of the practical lessons we learned:
- How to collect, assemble, and ship high-quality at-home filming kits to our speakers
- How to reimagine online networking (they weren’t held over delicious entrees at lunch, but our Birds of a Feather virtual sessions were a big hit!)
- How to get the most out of an online conference while also caring for your needs and being aware of Zoom fatigue
And while it may have felt a little different this year, with 21 industry experts covering topics all the way from easy-to-implement machine learning to effective content promotion to crafting a keyword strategy that accounts for a world in crisis, MozCon Virtual offered up the same caliber of high-quality content as any in-person event we’ve ever thrown.
And we’re happy to share that if you missed the conference live, the MozCon 2020 video bundle is now available for your viewing pleasure!
For $129, you’ll gain access to every presentation and speaker deck to watch as many times as you’d like. Schedule a viewing party with your team and get everyone on board with the best digital marketing advice, data, tools, and resources for the coming year.
If you’d like a taste of what this year’s video bundle’s got cooking, check out Rob Ousbey’s talk from this year’s event:
A Novel Approach to Scraping Websites
Throughout a decade in SEO consulting, Rob needed to extract data from websites on many an occasion. Often this was at scale from sites that didn’t have an API or export feature, or on sites that required some kind of authentication. While this was primarily a way to collect & combine data from different SEO tools, the use-cases were endless.
He found a technique that helped immensely, particularly when traditional tools couldn’t do the job — but hadn’t seen anyone using the same approach. In this very tactical session, Rob will walk through the steps he’s used to extract data from all sorts of sites, from small fry to the giants, and give you the tools and knowledge to do the same.
As a bonus, Rob’s put together a list of handy resources on his website to support you as you pursue your own data collection dreams!
Watch the MozCon 2019 videos for free in our SEO Learning Center!
Now that our MozCon Virtual videos are out in the world, we’ve released all the content from MozCon 2019 for free in our SEO Learning Center. Twenty-six sessions full of actionable insights and digital marketing advice await you — read on to see what goodies you might have missed last year!
Web Search 2019: The Essential Data Marketers Need
Rand Fishkin
It’s been a rough couple years in search. Google’s domination and need for additional growth has turned the search giant into a competitor for more and more publishers, and plateaued the longstanding trend of Google’s growing referral traffic. But in the midst of this turmoil, opportunities have emerged, too. In this presentation, Rand will look not only at how Google (and Amazon, YouTube, Instagram, and others) have leveraged their monopoly power in concerning ways, but also how to find opportunities for traffic, branding, and marketing success.
Human > Machine > Human: Understanding Human-Readable Quality Signals and Their Machine-Readable Equivalents
Ruth Burr Reedy
The push and pull of making decisions for searchers versus search engines is an ever-present SEO conundrum. How do you tackle industry changes through the lens of whether something is good for humans or for machines? Ruth will take us through human-readable quality signals and their machine-readable equivalents and how to make SEO decisions accordingly, as well as how to communicate change to clients and bosses.
Improved Reporting & Analytics Within Google Tools
Dana DiTomaso
Covering the intersections between some of our favorite free tools — Google Data Studio, Google Analytics, and Google Tag Manager — Dana will be deep-diving into how to improve your reporting and analytics, even providing downloadable Data Studio templates along the way.
Local SERP Analytics: The Challenges and Opportunities
Rob Bucci
We all know that SERPs are becoming increasingly local. Google is more and more looking to satisfy local intent queries for searchers. There’s a treasure-trove of data in local SERPs that SEOs can use to outrank their competitors. In this session, Rob will talk about the challenges that come with trying to do SERP analytics at a local level and the opportunities that await those who can overcome those challenges.
Keywords Aren’t Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds
Many marketers focus solely on keyword research when crafting their content, but it just isn’t enough if you want to gain a competitive edge. Ross will share a framework for uncovering content ideas leveraged from forums, communities, niche sites, good old-fashioned SERP analysis, tools and techniques to help along the way, and exclusive research surrounding the data that backs this up.
How to Supercharge Link Building with a Digital PR Newsroom
Shannon McGuirk
Everyone who’s ever tried their hand at link building knows how much effort it demands. If only there was a way to keep a steady stream of quality links coming in the door for clients, right? In this talk, Shannon will share how to set up a “digital PR newsroom” in-house or agency-side that supports and grows your link building efforts. Get your note-taking hand ready, because she’s going to outline her process and provide a replicable tutorial for how to make it happen.
From Zero to Local Ranking Hero
Darren Shaw
From zero web presence to ranking hyper-locally, Darren will take us along on the 8-month-long journey of a business growing its digital footprint and analyzing what worked (and didn’t) along the way. How well will they rank from a GMB listing alone? What about when citations were added, and later indexed? Did having a keyword in the business name help or harm, and what changes when they earn a few good links? Buckle up for this wild ride as we discover exactly what impact different strategies have on local rankings.
Esse Quam Videri: When Faking It Is Harder than Making It
Russ Jones
Covering a breadth of SEO topics, Russ will show us how the correct use of available tools makes it easier to actually be the best in your market rather than try to cut corners and fake it. If you’re a fan of hacks and shortcuts, come prepared to have your mind changed.
Building a Discoverability Powerhouse: Lessons from Merging an Organic, Paid, & Content Practice
Heather Physioc
Search is a channel that can’t live in a silo. In order to be its most effective, search teams have to collaborate successfully across paid, organic, content and more. Get tips for integrating and collaborating from the hard knocks and learnings of merging an organic, paid and performance content team into one Discoverability group. Find out how we went from three teams of individual experts to one integrated Discoverability powerhouse, and learn from our mistakes and wins as you apply the principles in your own company.
Brand Is King: How to Rule in the New Era of Local Search
Mary Bowling
Get ready for a healthy dose of all things local with this talk! Mary will deep-dive into how the Google Local algorithm has matured in 2019 and how marketers need to mature with it; how the major elements of the algo (relevance, prominence, and proximity) influence local rankings and how they affect each other; how local results are query-dependent; how to feed business info into the Knowledge Graph; and how brand is now “king” in local search.
Making Memories: Creating Content People Remember
Casie Gillette
We know that only 20% of people remember what they read, but 80% remember what they saw. How do you create something people actually remember? You have to think beyond words and consider factors like images, colors, movement, location, and more. In this talk, Casie will dissect what brands are currently doing to capture attention and how everyone, regardless of budget or resources, can create the kind of content their audience will actually remember.
20 Years in Search & I Don’t Trust My Gut or Google
Wil Reynolds
What would your reaction be if you were told that one of Wil’s clients got more conversions from zero-volume search terms than search terms with 1000+ searches per month? It’s true. Wil found this out in seconds, leading him to really look at his whole client strategy through a new lens. It also made him question company-wide strategies. How prevalent is this across all clients? Don’t they all deserve to get these insights? It required him to dig into the long tail, deep. To use big data and see PPC data as insights, not just marketing.
What would your reaction be if you were told that Google’s “bad click” business could be generating as much annually as Starbucks or McDonalds?
Wil will be making the case for big data, agencies, and why building systems that looking at every single search term you get matched to is the future of search marketing.
Super-Practical Tips for Improving Your Site’s E-A-T
Marie Haynes
Google has admitted that they measure the concept of “Expertise, Authoritativeness, and Trustworthiness” in their algorithms. If your site is categorized under YMYL (Your Money or Your Life), you absolutely must have good E-A-T in order to rank well. In this talk, you’ll learn how Google measures E-A-T and what changes you can make both on site and off in order to outrank your competitors. Using real-life examples, Marie will answer what E-A-T is and how Google measures it, what changes you can make on your site to improve how E-A-T is displayed, and what you can do off-site to improve E-A-T.
Fixing the Indexability Challenge: A Data-Based Framework
Areej AbuAli
How do you turn an unwieldy 2.5 million-URL website into a manageable and indexable site of just 20,000 pages? Areej will share the methodology and takeaways used to restructure a job aggregator site which, like many large websites, had huge problems with indexability and the rules used to direct robot crawl. This talk will tackle tough crawling and indexing issues, diving into the case study with flow charts to explain the full approach and how to implement it.
What Voice Means for Search Marketers: Top Findings from the 2019 Report
Christi Olson
How can search marketers take advantage of the strengths and weaknesses of today’s voice assistants? Diving into three scenarios for informational, navigational, and transactional queries, Christi will share how to use language semantics for better content creation and paid targeting, how to optimize existing content to be voice-friendly (including the new voice schema markup!), and what to expect from future algorithm updates as they adapt to assistants that read responses aloud, no screen required. Highlighting takeaways around voice commerce from the report, this talk will ultimately provide a breakdown on how search marketers can begin to adapt their shopping experience for v-commerce.
Redefining Technical SEO
Paul Shapiro
It’s time to throw the traditional definition of technical SEO out the window. Why? Because technical SEO is much, much bigger than just crawling, indexing, and rendering. Technical SEO is applicable to all areas of SEO, including content development and other creative functions. In this session, you’ll learn how to integrate technical SEO into all aspects of your SEO program.
How Many Words Is a Question Worth?
Dr. Peter J. Meyers
Traditional keyword research is poorly suited to Google’s quest for answers. One question might represent thousands of keyword variants, so how do we find the best questions, craft content around them, and evaluate success? Dr. Pete dives into three case studies to answer these questions.
Fraggles, Mobile-First Indexing, & the SERP of the Future
Cindy Krum
Before you ask: no, this isn’t Fraggle Rock, MozCon edition! Cindy will cover the myriad ways mobile-first indexing is changing the SERPs, including progressive web apps, entity-first indexing, and how “fraggles” are indexed in the Knowledge Graph and what it all means for the future of mobile SERPs.
Killer CRO and UX Wins Using an SEO Crawler
Luke Carthy
CRO, UX, and an SEO crawler? You read that right! Luke will share actionable tips on how to identify revenue wins and impactful low-hanging fruit to increase conversions and improve UX with the help of a site crawler typically used for SEO, as well as a generous helping of data points from case studies and real-world examples.
Content, Rankings, and Lead Generation: A Breakdown of the 1% Content Strategy
Andy Crestodina
How can you use data to find and update content for higher rankings and more traffic? Andy will take us through a four-point presentation that pulls together the most effective tactics around content into a single high-powered content strategy with even better results.
Running Your Own SEO Tests: Why It Matters & How to Do It Right
Rob Ousbey
Google’s algorithms have undergone significant changes in recent years. Traditional ranking signals don’t hold the same sway they used to, and they’re being usurped by factors like UX and brand that are becoming more important than ever before. What’s an SEO to do?
The answer lies in testing.
Sharing original data and results from clients, Rob will highlight the necessity of testing, learning, and iterating your work, from traditional UX testing to weighing the impact of technical SEO changes, tweaking on-page elements, and changing up content on key pages. Actionable processes and real-world results abound in this thoughtful presentation on why you should be testing SEO changes, how and where to run them, and what kinds of tests you ought to consider for your circumstances.
Dark Helmet’s Guide to Local Domination with Google Posts and Q&A
Greg Gifford
Google Posts and Questions & Answers are two incredibly powerful features of Google My Business, yet most people don’t even know they exist. Greg will walk through Google Posts in detail, sharing how they work, how to use them, and tips for optimization based on testing with hundreds of clients. He’ll also cover the Q&A section of GMB (a feature that lets anyone in the community speak for your business), share the results of a research project covering hundreds of clients, share some hilarious examples of Q&A run wild, and explain exactly how to use Q&A the right way to win more local business.
How to Audit for Inclusive Content
Emily Triplett Lentz
Digital marketers have a responsibility to learn to spot the biases that frequently find their way into online copy, replacing them with alternatives that lead to stronger, clearer messaging and that cultivate wider, more loyal and enthusiastic audiences. Last year, Help Scout audited several years of content for unintentionally exclusionary language that associated physical disabilities or mental illness with negative-sounding terms, resulting in improved writing clarity and a stronger brand. You’ll learn what inclusive content is, how it helps to engage a larger and more loyal audience, how to conduct an audit of potentially problematic language on a site, and how to optimize for inclusive, welcoming language.
Get the Look: Improve the Shopper Experience with Image and Visual Search Optimization
Joelle Irvine
With voice, local, and rich results only rising in importance, how do image and visual search fit into the online shopping ecosystem? Using examples from Google Images, Google Lens, and Pinterest Lens, Joelle will show how image optimization can improve the overall customer experience and play a key role in discoverability, product evaluation, and purchase decisions for online shoppers. At the same time, accepting that image recognition technology is not yet perfect, she will also share actionable tactics to better optimize for visual search to help those shoppers find that perfect style they just can’t put into words.
Factors that Affect the Local Algorithm that Don’t Impact Organic
Joy Hawkins
Google’s local algorithm is a horse of a different color when compared with the organic algo most SEOs are familiar with. Joy will share results from a SterlingSky study on how proximity varies greatly when comparing local and organic results, how reviews impact ranking (complete with data points from testing), how spam is running wild (and how it negatively impacts real businesses), and more.
Featured Snippets: Essentials to Know & How to Target
Britney Muller
By now, most SEOs are comfortable with the idea of featured snippets, but actually understanding and capturing them in the changing search landscape remains elusive. Britney will share some eye-opening data about the SERPs you know and love while equipping you with a bevy of new tricks for winning featured snippets into your toolbox.
Ready for more?
You’ll uncover even more SEO goodness in the MozCon 2020 video bundle. At this year’s special low price of $129, this is invaluable content you can access again and again throughout the year to inspire and ignite your SEO strategy:
- 21 full-length videos from some of the brightest minds in digital marketing
- Instant downloads and streaming to your computer, tablet, or mobile device
- Downloadable slide decks for presentations
Get my MozCon 2020 video bundle
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
Restructuring an Education Facebook Account Drove a +4,527% Increase in CVR
Written By: Emily Pollock & Ashton Underwood
How to Prove the Value of Paid Social in Education
In the past, our education client typically focused their efforts on search campaigns vs. social due to search continuously hitting goals. However, w…
Majority of chains call local-digital marketing an ‘untapped opportunity’
But 77% of multi-location brands complain executing locally at scale is very challenging.
Please visit Search Engine Land for the full article.
What will make your brand stand out on LinkedIn in 2020?
LinkedIn is the most trusted platform for Fortune 500 companies and can open several doors for your brand, provided you know how to make the most of it. These are some great strategies to stand out on LinkedIn as a brand and reach your potential customers.
The post What will make your brand stand out on LinkedIn in 2020? appeared first on Search Engine Watch.
5 Ways To Rethink Your Higher Education Marketing, Advertising & Analytics Investments
This post was written by: Francis Shovlin, Cori Graft, and Kevin Rutter
2020: The Year of The Unexpected, and Much Needed Change
Now, more than ever, is the time to rethink where to invest in marketing, advertising and analytics.…
The post 5 Ways To Rethink Your Higher Education Marketing, Advertising & Analytics Investments appeared first on Seer Interactive.
How AI can supercharge performance marketing
New white paper by SherloQ™, powered by IBM Watson, shows how AI can boost performance marketing, highlighting the power of AI-driven websites and ad campaigns.
The post How AI can supercharge performance marketing appeared first on Search Engine Watch.
Simple Steps to Make Your PR More Digital Friendly
PR has traditionally been a discipline focused on raising brand awareness and reach, based on a model of measuring Advertising Value Equivalent (AVE), column inches to prove return on investment. The world has changed, so public relations, like many other types of marketing and communications, have had to step up and make changes. Rebecca has four small and simple changes you can make to maximise the results that will benefit more standard metrics and SEO.
Post from Rebecca Lee
Wasteful Wednesday with Wil Reynolds #11 – Keyword of the Week “PDF”
Watch the Video:
Read the Transcript:
What’s up folks, Wil Reynolds here.
This is another Wasteful Wednesday, the series where I show you how to take some money back that you’re probably giving to Google, cause they don’t need anymore.
In today’s episode, we’re going to talk about three little letters that can waste you a lot of money…
P-D-F
When people add the word “PDF” next to a keyword, guess what the freak they want?…
The post Wasteful Wednesday with Wil Reynolds #11 – Keyword of the Week “PDF” appeared first on Seer Interactive.
Join our first Virtual Webmaster Unconference
While the in-person Webmaster Conference events are still on hold, we continue to share insights and information with you in the Webmaster Conference Lightning Talks series on our YouTube channel. But we understand that you might be missing the connection during live events, so we’d like to invite you to join a new event format: the first Virtual Webmaster Unconference, on August 26th, at 8AM PDT!
What is the Virtual Webmaster Unconference?
Because we want you to actively participate in the event, this is neither a normal Webmaster Conference nor a typical online conference. This event isn’t just for you – it’s your event. In particular, the word “Unconference” means that you get to choose which sessions you want to attend and become an active part of. You will shape the event by taking part in discussions, feedback sessions and similar formats that need your input.
It’s your chance to collaborate with other webmasters, SEOs, developers, digital marketers, publishers and Google product teams, such as Search Console and Google Search, and help us to deliver more value to you and the community.
How does it work?
We have opened the registration for a few more spots in the event again. If you’re seeing “registration is closed”, the spots have filled up already. We may run more events in the future, so keep an eye on our Twitter feed and this blog.
As part of the registration process, we will ask you to select two sessions you would like to participate in. Only the sessions that receive the most votes will be scheduled to take place on the event day, so make sure you pick your favorite ones before August 19th!
As we have limited spots, we might have to select attendees based on background and demographics to get a good mix of perspectives in the event. We will let you know by August 20th if your registration is confirmed. Once your registration is confirmed, you will receive the invitation for the Google Meet call on August 26th with all the other participants, the MC and the session leads. You can expect to actively participate in the sessions you’re interested in via voice and/or video call through Google Meet. Please note that the sessions will not be recorded; we will publish a blog post with some of the top learnings after the event.
We have very interesting proposals lined up for you to vote on, as well as other fun surprises. Save your spot before August 19th and join the first ever Virtual Webmaster Unconference!
Posted by Martin Splitt, Search Relations Team
Google Local Listing Reviews Asking More Questions
It looks like Google is expanding on its local listing reviews for service level businesses. Amy Toman posted a screen shot showing how when she selected five stars to give to a power washing company, Google then asked her if she used the business and…
Google Merchant Center New Attribute To Exclude Products From Certain Countries
Google Merchant Center added a new technical attribute you can use to exclude some or all of your products from displaying in specific countries. The new attribute is shopping_ads_excluded_country and you can use it in your product feeds to communicate…
Google Tests People Also Ask On Right Side Bar
Google is testing placing the people also ask box on the right side column of the search results interface. Normally this shows up on the left hand search results side but here is a screen shot from Mordy Oberstein showing it on the right side.
…
Google Says Not Correct: It Does Not Monitor Sites Listed In Disavow Files
There have always been rumors that if you are listed in someones disavow file that it can end up hurting your site. But Google has said time and time again that is not true. Being in a disavow file won’t end up hurting you Google said. And it won’t l…
