Update to Aggregate Lighthouse Reporter
Hey everyone! It’s been a hot minute since I posted so just wanted to quickly come in here and share an update we made to a free tool. A while back we released a tool that would allow you to aggregate Lighthouse reports by template and visualize and report on assets across sites and at […]
The post Update to Aggregate Lighthouse Reporter appeared first on Local SEO Guide.
How to become a master of featured snippets
Right now, featured snippets can give you an almost unfair advantage in the search engines.
The post How to become a master of featured snippets appeared first on Search Engine Watch.
Google’s search terms move will make millions in ad spend invisible to advertisers
The change removes visibility into more than 20% of search terms, one agency finds.
Please visit Search Engine Land for the full article.
Next on MarTech Live: A look at agile marketing
A look at agile marketing from the ground up, including tips on adopting an agile strategy.
Please visit Search Engine Land for the full article.
Leverage Next Level Engagement With These Podcast Stats For 2020
Podcasting has been growing at a rapid rate for many years now. More and more people are choosing it as both a method of entertainment and to consume news and information.
Post from Aumcore
Google Local Listing Shows 20 Years In Business
Google is now showing for some business listings in Google Maps and Local how long the business has been in operation. I don’t think I’ve seen this before and I cannot replicate this on other businesses but John Lavapie posted a screen shot of it on Tw…
Google Local Panels Order Pickup Button
Google is more often showing the “order pickup” button on some local listings where the restaurant or business offers curbside pickup. Sergey Alakov shared the screen shot below of this in action but Google has been collecting this data for a couple m…
Google: We Don’t Have A Concept Of Toxic Domains
Google’s John Mueller said on Twitter “we don’t have a concept of toxic domains.” It was in a reply about a third-party SEO tool saying some of the links to his site are low quality and maybe toxic. Google said previously most site do not have toxic …
Google Ads Location Extensions Now Faster
Google announced that within Google Ads it is now much faster and easier to set up your location extensions. You can now set up location extensions faster by selecting your locations from a curated list.
The New Microsoft Advertising Is Rolling Out To All
Last October, Microsoft announced a major redesign for its Microsoft Advertising platform. Ten months later, Microsoft said “the redesign is now rolling out to all advertisers within the next several weeks.”
The latest news in SEO and WordPress: August 2020
Every month, Jono and I sit down to discuss the latest news in SEO in a live webinar for our Yoast SEO Academy members. It’s a fun way for us to provide you some of our insights on what’s happening right now. In addition, you get to ask your questions as well, so it’s a […]
The post The latest news in SEO and WordPress: August 2020 appeared first on Yoast.
Google Ads Removes Search Terms for 28% of Paid Search Budgets
Written by: Alex Turbett, Grant Edrington, & Chris Konowal
This post contains the one day of data we had from this surprise Google Ads change at the time of writing. We will continue to monitor the impact and send updates on what we’re seeing to keep you informed.…
The post Google Ads Removes Search Terms for 28% of Paid Search Budgets appeared first on Seer Interactive.
How to Work with a Partially Remote Team
With companies slowly rolling back into the office as stay at home orders are lifting across the country, we know navigating a partially remote can be challenging. Seer is no stranger to working with team members in and out of the office since we launc…
What is Keyword Research for SEO?
What is Keyword Research?
Keyword research is the process of uncovering the priority terms, phrases, and questions to optimize your content around. These terms are the foundations for optimizing your metadata, on-page copy, and even internal links.
Ke…
Segmenting in Google Analytics
What Are Segments in Google Analytics?
As Google states in their introduction to segmentation, “A segment is a subset of your Analytics data”. Seems simple enough, right? Basically, segmenting allows us to drill down into hyper specific groupings of the visitors to websites.…
The post Segmenting in Google Analytics appeared first on Seer Interactive.
10 Ways to Improve Your SEO Strategy
Navigating SEO strategy content can be a confusing place filled with tons of strategies that may or may not be outdated. As time passes and Google Bots get smarter, SEO strategy changes.
Below, I will outline strategies that will ultimately allow you to answer consumer questions with ease and create a fundamental strategy that is flexible and adheres to Google’s ever-changing landscape.…
The post 10 Ways to Improve Your SEO Strategy appeared first on Seer Interactive.
Creating SEO-Friendly FAQ Pages
Even if you feel the content on your site is complete and thorough, frequently asked question (FAQ) pages can help fill in the gaps that are missing or provide high-level answers to your customers’ most common questions. But do they add any value from a search engine optimization (SEO) standpoint?…
The post Creating SEO-Friendly FAQ Pages appeared first on Seer Interactive.
Traditional media suffer as digital ad spend grows in 2020 forecast shows
Paid search and social are the big winners of shifting budgets.
Please visit Search Engine Land for the full article.
Google Ads to limit Search Terms reporting, citing privacy
The impact will depend on what “significant” means, but advertisers are likely to lose visibility into at least some of the queries they pay for.
Please visit Search Engine Land for the full article.
September 2020 Google Webmaster Report
It was an interesting month for Google Search. We had a confirmed Google search glitch that had a huge temporary impact on the Google rankings and search results. SEOs are bracing themselves for the next core update. Google Search Console launched I…