Coaxing smarter paid search bidding decisions out of sparse conversion data

Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords.

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‘Tis the season: 6 ways to prepare for holiday shoppers

Whether you’ve got your holiday marketing plan all mapped out or are just starting now, columnist Christi Olson has tips to prepare your search campaigns for the season.

The post ‘Tis the season: 6 ways to prepare for holiday shoppers appeared first on Search Engine Land.

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[Reminder] Live webcast: It’s Not Too Late! Maximize Your Google Shopping in Time for the Holidays

Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads. Our expert panel will discuss: how to create “quick wins”…

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Meet a Landy Award winner: Noble Studios drives traffic to Tahoe South to win Best SEO Initiative for Small Business

Noble Studios introduced a new approach to blogging and content creation for Tahoe South that resulted in a 134% increase in mobile site traffic.

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Meet a Landy Award Winner: For its work with Lane Bryant, Razorfish wins Best Mobile SEM & Best Retail SEM Initiatives

Razorfish didn’t miss a beat when shifting to a mobile-first, omnichannel strategy for the retail clothing chain.

The post Meet a Landy Award Winner: For its work with Lane Bryant, Razorfish wins Best Mobile SEM & Best Retail SEM Initiatives appeared first on Search Engine Land.

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5 ingredients for writing the perfect expanded text ad

Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics the best-performing ads had in common.

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Search ads in 1H generated $16.3 billion or 50 percent of total digital revenue

Mobile was the driver of overall growth, with mobile search ad revenue approaching desktop levels.

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Hot off the presses: Make heat maps for device performance

See how your account performs every hour with another handy AdWords script from columnist Daniel Gilbert of Brainlabs.

The post Hot off the presses: Make heat maps for device performance appeared first on Search Engine Land.

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It’s not too late to maximize your Google Shopping in time for the holidays

Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads. Our expert panel will discuss: how to create “quick wins”…

Please visit Search Engine Land for the full article.

Pull live inventory data from your product database and place it in your search ad copy

Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score.

The post Pull live inventory data from your product database and place it in your …