21 quick ways to find inspiration for creating content
In order to maintain your productivity and feel inspired for your next post, it is helpful to get organised in advance and create a list of resources and tools that will help you find an idea for your next post.
How does Google determine my local ranking?
Google has revealed a new ranking signal for local search… Prominence.
How artificial intelligence can be used for marketing
This week sees the launch of our Marketer’s Guide to Artificial Intelligence report, which takes a look at how AI can be used for marketing, now and in the future.
Five of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Dictionary of ad buying: key terms and acronyms
For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we’ve compiled this helpful glossary.
How B2B brands perform on social (spoiler: better than you think)
In B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of time. LinkedIn is the only place for us (and we should set up a group, not a page).
How to track clicks to offline sales from a B2B lead generation website
Some products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and follow up offline, then you may face an issue which has plagued marketers for years.
How are businesses using Google Posts?
Google has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public.
How to use In-Page Analytics and how it can help boost conversions
Google Analytics is most certainly complex, so naturally there are a few options and features that go unnoticed. So where do you begin … read more
Okay, now Google’s Artificial Intelligence Division is just showing off
One day, when you pull out your smartphone to ask Google or Siri a question, instead of returning a list of search results, they just might answer back.
Remembering Klout: how ‘influence’ has changed over the years
It may not be easy to consider yourself a social influencer, but this makes it more challenging, and usually more rewarding.
Is a brutal approach to content migration best for SEO?
This is certainly a hardcore approach to a site redesign, but it makes sense. Everybody involved will understand that it’s not just the design that is being overhauled, but the content too.
Three early results of Google removing right-hand side ads
About a month ago, Google introduced what now seems like a very obvious change to its results pages: it removed paid search ads from the right-hand side.
The rise of ‘Micro-Moments’ and how to optimise for ‘near me’ search queries
Let’s look at a top level overview and then explore a few ideas around how to optimise for ‘near me’ micro-moments.
2016 guide to free online SEO training courses
All of the SEO knowledge with NONE of the expense.
Google has redesigned AdWords: what does this mean for you?
The world, the ad market, and Google itself have all changed dramatically in the past 15 years, and it’s fair to say that AdWords is beginning to show it’s age.
Digital transformation: are you asking the right questions?
Digital transformation is probably the biggest of those ‘new, shiny things’ to hit the marketing world in the past five years, and it’s unusual in that it actually attempts to connect marketing up with other parts of the business.
20 excellent examples of on-site search
In this post, I’ll show a range of examples of site search from various sites, inspired by this week’s #ecomchat discussion on … read more
29 most interesting SEM stats from March 2016
As we leave March behind and look forward to the comparatively warmer weather of April, let’s continue to stay indoors while looking at a laptop screen … read more
Content marketing: nine tips for herding your stakeholder cats
As content marketing types, we’ve all been there. After all that ideation and PM and creativity, it turns out that just getting your content reviewed and approved can be the hardest part of the whole process.