Google manual action penalties were due to links for freebies
A month ago, we reported that Google had issued warnings to bloggers over providing links in return for free products to review. … read more
Is Twitter dying? Insight and opinion from #ClickZChat
It’s fair to say Twitter has had a fairly rough time of it in the recent past. The platform has struggled to … read more
Google Accelerated Mobile Pages and content: the need for speed
When Google launched the mobile update in April 2015, it was intended to reward brands with mobile-friendly websites. Even without the update, … read more
Does the web really need any more content recommendations?
It has now become almost impossible to read news online without encountering recommendations for related content. In the main, it’s garbage. Clickbait … read more
Everything you need to know about natural language search
Search engines like Google, Bing and others are making efforts to bring searching for information in line with everyday conversation with a type … read more
Google Analytics: a guide to confusing terms
Google Analytics is a hugely useful and in-depth tool for measuring and monitoring your website’s performance, as long as you can learn … read more
11 tips on how to optimise Pinterest pins for SEO
Pinterest has evolved during the past few years from a trending social network to a powerful visual search engine, and as with … read more
Five of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Why user testing is the most important part of mobile development
The sooner you find out your what is wrong with your *brilliant* concept, the easier, quicker, cheaper (and less embarrassing) it is to put it right or – if it is a total flop – go back to the drawing board.
Five tips for low-risk Google Display Network testing
So you’re a small or medium-sized business (SMB) and you’ve already hit a cap on how far you can go with search engine marketing and remarketing.
The Joy of Micro UX: 18 delightful examples
What is micro-UX? Micro-UX refers to the tiny interactions with a website or app that are designed to delight the user, by … read more
WebPromo’s Q&A with Google’s Andrey Lipattsev [transcript]
We’ve partnered with WebPromo to bring you a transcript of their entire one-hour long Google Q&A, where its top three ranking signals were revealed.
Best practice tips for developing an enterprise mobile app
Analysts are predicting strong growth in enterprise mobile apps as businesses focus on “mobilizing” their workforces to improve productivity, business efficiency and customer service.
How organic search might influence the 2016 US election
Search data has always been powerful, but it becomes even more significant when we’re able to understand what people search for in relation to the 2016 US elections and how this may affect the final outcome.
2016 state of link building survey: five important takeaways
Links are still one of the most important ranking factors in Google search. This was confirmed as recently as March, when Andrey … read more
When is a search engine not a search engine? When it’s Google, says the EU
Does the new definition actually mean anything for the search engine industry? I highly doubt it. The current players in the search engine market have spent years refining their methods, and aren’t going to suddenly change tack because of an already fairly unpopular EU directive.
Improve your PPC in just 25 minutes this week
Been ignoring your PPC account for a while? Or perhaps you’re onboarding a new PPC client that needs some immediate love? I’ve got a plan for you…
24 slightly depressing stats on the fall of Twitter
Despite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last 12 months.
How to fix discrepancies in your web analytics data
Google Analytics, like every web analytics tool, does not deliver accurate data. Here’s how you can fix that.
Have we reached peak content? Insights and issues highlighted by #ClickZChat
Do you believe that we’ve reached (or are heading for) peak content? The point when there is so much information available that it becomes effectively useless?