SEO 101: eight simple ways to optimise your blog posts for search
You don’t have to be an SEO expert to optimise your content in just a few steps and improve your page’s ranking on search engine results pages (SERPs).
Here’s a new content marketing strategy documentation map
I’m currently going through the process of establishing a content strategy from scratch and thought I’d share what I’m doing, which I’ve summarised in this visualisation.
Food Tube: How video storytelling led to 2m YouTube subscribers
What’s the secret for Food Tube’s successful YouTube presence and how can you create unique content in the food industry? Food Tube … read more
Understanding the mobile customer journey
This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile customers.
Adopting a consumer mindset for your SEO strategy
Search engines continue to adjust algorithms to better match how consumers actually conduct their searches. How should this affect our optimization efforts?
How Nordstrom strategically beat Zappos in Google Search
Five years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s. Today, Nordstrom has twice the market share on Google as Zappos.
Search marketing in China: the rise of so.com
An estimated 507 million Chinese use search engines. This is an enormous marketplace for companies who want to grow overseas and engage with new prospective customers.
Google Search Console: a complete overview
The Search Console (or Google Webmaster Tools as it used to be known) is a completely free and indispensably useful service offered by Google to all webmasters to help optimise their sites for search.
Local SEO: Key challenges and tips from #ClickZChat
This week we took to Twitter for an hour to ask our followers for their local SEO challenges and solutions. Here’s everything we learned:
Seven most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Six fictional search engines we wish existed
There are still so many things that we’d love to be able to search for, which are unfortunately beyond the bounds of what is physically possible. Here are six fictional search engines that we only wish existed.
10 tips for marketing success on LinkedIn
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong?
The Marketing Immediacy Mantra: how to deliver excellent real-time experiences
Engaging consumers in the moment is becoming a top goal for direct marketers; however, unless marketers are able to deliver value with each interaction, they risk alienating customers. Here are some tips for getting started.
Q&A: The Prince’s Trust’s Rebecca Galambos on digital transformation
Rebecca Galambos is senior digital transformation director at the Prince’s Trust, with some valuable insights into the ‘millennial generation’ through her work.
Five ways to slash ad spend and achieve results right now
You know what’s great about PPC? Even when your account is in the dumps, you can make small changes that can have a big impact on its performance and your ad spend.
Do bounce rates affect a site’s search engine ranking?
Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again.
How Google fights webspam and what you need to learn from this
Google has this week revealed its annual report on how it has policed the internet over the last 12 months. Or at least how it policed the vast chunk of the internet it allows on its results pages.
Three research-driven PPC tips for the automotive industry
If you’re an automaker or car dealer, 2016 should be a good year for sales.
How to use site search to improve conversion
Here’s a round-up of Ian Scarr’s talk, along with tips on the importance of site search for every website.
Why are SEOs slow to implement Accelerated Mobile Pages?
It’s been just over two months since Google launched Accelerated Mobile Pages (AMP), its super-fast brand of mobile webpages running on an amped-up version of HTML.