Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Eight key improvements from an ecommerce site relaunch
Ecommerce site Simply Hammocks relaunched a few months ago, and has so far achieved some impressive results.
Imitating search algorithms for a successful link building strategy
When doing a link building strategy – or any other type of SEO-related strategy, for that matter – you might find the sheer amount of data that we have available to us, at a relatively low cost, quite staggering.
HTTPS websites account for 30% of all Google search results
As of late June, 32.5% of page one Google results now use the https: protocol, according to a new study from Moz.
How the future of advertising is in servicing the ‘moment’
Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong.
Nine considerations for movie-based SEO outreach campaigns
Movie based outreach ideas, designed to boost SEO with some earned links, seem like a good idea but there are plenty issues to get your head around.
What do content marketers need to know about SEO?
Content creation and SEO used to be very separate disciplines in the past, but now it’s hard to see how either can be practiced effectively without at least some knowledge of the other.
Is Google AMP a ranking signal?
So I’ve been working my butt off trying to implement Google’s Accelerated Pages, with limited amounts of success and bucket-loads of frustration and I’ve come to the point now where I have to ask… is it really worth it?
How to increase your content’s viral potential
Viral content is sort of the holy grail of internet marketing; everyone wants it, but almost no-one knows how to get it.
How paid and organic SEO results overlap in 2016
For the first time ever, mobile searches on Google exceeded desktop. To account for this massive shift, Google has made some of the most drastic changes to search results in years.
The ABC of Google Quick Answers
The number of results that had an answer box went from just over 20% in December 2014 to more than 30% in May 2016Google is increasing the number of queries that receive a Google Quick Answer box. The number of results that had an answer box went from just over 20% in December 2014 to more than 30% in May 2016.
What can Medium’s Creative Exchange bring to native advertising?
Last week, social publishing company Medium announced the launch of a programme that will allow its writers to partner with brands to create dedicated sponsored content: the Creative Exchange.
Five stats that sum up the rise of ad blocking
Love them or loathe them, ad blockers aren’t going anywhere soon, forcing publishers to sit down and have a serious rethink about their marketing strategies. To mark the publication of our first Zoom In report, which explores the rise of ad blocking, we handpicked five stats that tell the trend’s story.
How to create insights from consumers’ click histories
Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing.
How to use images to bring real world credibility to your digital presence
We all know the importance of imagery, especially on mobile. However, the focus on icons and the fear of oversized pages has caused many designers to forget the power of pictures.
Five most interesting search marketing news stories of the week
Look, I’ll level with you, I’ve pretty much just spent the week staring open mouthed at the internet while one more UK political crisis collapses into the next. You probably have too.
Facebook News Feed update: how #Friendmageddon will affect publishers
Facebook has announced a new change to its news feed algorithm, favouring personal posts over news stories, in an attempt to maintain its personal element. What does this *really* mean for publishers though?
Why you may need to be aware of booby traps when hiring a new SEO
The online marketing world can be somewhat of a wild west in many regards, with SEO at the center of the chaos.
How are beacons going to affect search marketing?
Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy.
18 best branded Instagram videos of 2016 (so far)
Instagram’s the best. Where else can you find out the best place to get a hipster kebab AND take a terrifying white-water raft ride AND be subjected to endless Kardashian selfies all in a single scroll.