Five steps to report marketing results like a boss
If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. … read more
Five of the most interesting search stories from this week
It’s time for our weekly update from the world of search marketing and beyond. This week we have new antitrust measures against … read more
85+ SEO experts you should follow on Twitter
Who are the most useful SEO tweeters to follow? In this post I’ve listed those I have been following for a while, … read more
What’s the most important CRO metric? (hint: not conversion rate)
Obviously, the ultimate goal of CRO should be to increase sales and quality leads. But my question for today is: what metric … read more
Three things marketers can learn from Lokai on social media
If you think social media is a big deal now, you’ve seen nothing yet. Social media is poised to take over the … read more
11 quick UX tips to improve landing page conversion
It’s easy to create a landing page to promote a product, or a service, but is it really conveying your message to … read more
How to increase your remarketing ad conversions in five steps
The five key factors your remarketing adverts need to have to ensure you’re harnessing every potential opportunity for a conversion.
How a dedicated IP address and SSL certificate affects your search engine rankings
To get better search engine rankings or land on the first page results on Google in 2016, site speed and HTTPS were listed among the ranking factors.
How brands are jumping on the Pokémon Go bandwagon: the good and the bad
Pokémon Go may not even have a worldwide release yet, as it’s only available in US, Australia and New Zealand, but it’s rapidly surpassing WhatsApp, Instagram and Snapchat in terms of usage.
SEO in the festival season: which retailers have the right strategy?
Summer in the UK means festivals, and there are plenty to choose from again this year.
Google to roll out updates and new formats for mobile shopping and travel planning
Mobile will play its biggest role ever in 2016 and as Google reveals: mobile travel and shopping searches are already up nearly 30% year-over-year.
Facebook ad targeting: every possible option available [infographic]
A couple weeks ago, a “simplified” Facebook Ads Manager user interface arrived, merging what used to be several separate targeting boxes into one megabox.
How to use purchase intent for more effective keyword search
If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey.
How to find copyright free images with Google Image Search and other resources
Whether maintaining a blog or a beloved long-running website, you will have likely run into problems with accidentally using copyrighted images.
Will Pokémon GO become a marketing platform for local businesses?
Nintendo’s Pokémon Go, a free augmented reality (AR) mobile game, is on fire.
Five reasons why you should invest in social customer service
If you’re a business in 2016, chances are that you’ve invested time and resources into maintaining a social media presence, to promote your brand and engage with consumers.
14 influencer marketing essentials for SEO success
The following 14 points should hopefully help you to capitalise more on the valuable SEO that is so often left behind when working with an influencer.
Seven ways to make your boring product page sizzle
I have some bad news: you are probably missing out on a lot of sales. Why? Because your product page is not effective enough.
Six ways Pinterest is becoming serious about visual search
Pinterest is slowly transforming into a powerful visual search engine and its latest features hint of a promising future.
Is an internal linking strategy paying off for Mail Online?
Combining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target keywords.