Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Winners and losers of Google’s latest mobile friendly update: USA
Last week, Google’s John Mueller confirmed on Twitter that Google’s latest, stronger Mobile Friendly Update has been fully rolled out.
Five ways UX blends with SEO to improve a site’s performance
It’s SEO that may lead traffic to the site and help it reach a higher position on SERPs, but it’s UX that will determine whether the traffic can be maintained and converted into the set goals.
Why ecommerce sites should use both SEM and SEO for acquisition
It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their customers.
Three tips to improve your mobile marketing from Nick Wilsdon, Vodafone
While marketers realise the importance of mobile, many of them have yet to catch up with consumer expectations, or realise how SEO and mobile work together.
How to write meta descriptions for SEO (with good and bad examples)
What is a meta description? How do you write one? Why are meta descriptions important? Do they actually help with search engine optimisation? Can I see some good and bad examples?
Five competitive advertising strategies to outsmart your competition
It’s often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. PlayStation, or Apple vs. Microsoft.
Is content marketing really working? Advice and insight from #ClickZChat
We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too … read more
Mobile design and the art of doing one thing well
It’s best to do one thing really, really well – is one of Google’s “10 things” philosophy, written when the company was in … read more
Google AdWords launches new features for mobile ads and maps
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. The changes and additions have … read more
Tie your web, and mobile properties together in Search Console, plus three more recent changes
Since writing our comprehensive and barn-stormingly popular complete guide to Search Console a couple of weeks ago, Google has since released a few updates to make webmasters lives a darn sight easier.
What people search for: most popular trends, keywords, topics
People love using search engines, but what do they search for? Here are the best ways to discover the most popular topics, keywords and trending stories.
State of video advertising report: what are the most tolerable ad formats?
As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them.
Five SEM trends ecommerce retailers should expect for the rest of 2016
With the web changing constantly and new developments arriving daily, what will retailers need to keep their eye on if they are to stay in the game for the rest of the year?
Why companies create content – part three: to answer customer questions
Here we’ll explore how companies can best construct content to respond to the frequent (and not so frequent) queries that come from their audience.
Searching for Video, Images, Audio, Gifs, Podcasts, Memes & Radio: a directory of search engines, finders & generators
Here’s an up-to-date list of all the multimedia search engines for image, video, GIFs and radio stations.
Six most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Shhhhh! Don’t tell anyone but SEO tools are great for market research and completely free
SEO isn’t anything new, there are very few people involved in marketing who don’t have some appreciation of how you might need to make an active effort to appeal to the search engines.
Beginner’s guide to server response codes
Server response codes are an important aspect of understanding the information sharing process. Knowing each code’s appropriate use is a necessary skill, even if it’s not your role to configure the server itself.
Google’s recent SERP changes and tests: everything you need to know
Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search results pages.