How to master Facebook advertising and targeting
Facebook advertising is becoming very useful, especially when you explore its potential and all its targeting options.
Nine lesser-known SEO resources and blogs you might not follow, but should
I was having a conversation earlier today about some of my favorite SEO resources and how I felt like they were flying under the radar.
Guide to Google ranking signals – Part 1: on-page factors
Today we begin a mammoth task in presenting to you a breakdown of every single ranking signal Google uses to determine where your site and its content appears in search results pages (SERPs).
How a customer reviews strategy can impact SEO #BrightonSEO
Chris Bullick explains at Brighton SEO why every brand needs to have a review strategy and what this means for SEO.
Google experiments with new desktop SERP layout
Google is once again experimenting with a card-based SERP for desktop, where each result is placed in its own separated box like you would normally see on a mobile search.
What does Google AMP mean for ecommerce?
Google has made some significant changes to the SERPs by rolling out AMP (Accelerated Mobile Pages) for ecommerce.
Facebook unleashes its very own mobilegeddon
Google rival Facebook is weighing in on mobile-friendliness.
Google’s latest algorithm update: did anything happen and what might it affect?
Friday was an exciting day for search, as the ‘chatter’ around a core Google algorithm increased dramatically.
Best tweets and takeaways from ClickZ Live and Shift San Francisco
Yesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 500 attendees.
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
How to boost sales by improving your trust signals
If people do not trust your brand, your conversions will suffer no matter how persuasive your copy is.
Three ways an SEO is like a financial planner and how this affects agency proposals
I read an interesting statement this week, one that resonated and made sense in all the right ways. “I think of link building the same way I would my retirement account.”
How social proof can boost SEO
Social proof can be very effective for your marketing strategy, but it may also impact your SEO efforts.
Four pillars of SEO management: optimizing content for success
An estimated 51% of the traffic arriving on your website today originates from organic search.
Digital Democracy: how well does Jeremy Corbyn’s manifesto bring social media and socialism together?
This week, Jeremy Corbyn took to Facebook Live to announce the launch of The Digital Democracy Manifesto – a key policy announcement in his bid to be re-elected leader of the Labour Party, and part of his 10 pledge plan ‘to rebuild and transform Britain’ should he become Prime Minister.
Seven simple rules for effective email communication and outreach
Communication is key to success in life. No matter your industry, field, career, day-to-day responsibilities, or duties, communication is integral to your success.
Google Maps update decides which areas are ”of interest” for users
If we didn’t have Google Maps, we’d either never leave our homes for fear of getting lost or we’d have to find our physical maps again.
Three technologies you absolutely must have for better SEO
Your website has to stay on trend to survive.
Five very quick tips to building a loyal ecommerce customer base
Don’t leave all that juicy revenue out there; get smart about re-engaging and watch your numbers climb.
Why understanding frequency is key to success with Facebook advertising
How do you ensure that your Facebook ad campaign is working as hard as it possibly can?