Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Paid search click-through rates have risen 38%
According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side ads back in February.
Cats, dogs, brands and social media marketing success
People love their pets, not necessarily their elected officials. And the savviest social media marketers should try to take advantage of this fact.
Where is Google heading with mobile local search?
In this column we consider what Google’s plans are for those owned properties that get the prime real estate atop mobile search results, such as Google My Business (GMB) and Knowledge Graph (KG).
Bing Ads reveal the most searched Halloween costumes
Halloween in the digital age involves a significant amount of searching until the right costume is picked. So what can we learn from this year’s searches?
Deliverables and documentation to make your SEO strategy actionable
For companies serving either B2B or B2C audiences, search engine optimization continues to be a priority for driving new traffic.
Google comes under fire for its privacy policy change
Earlier this year, Google made a change to its privacy policy that is now drawing criticism from privacy proponents.
Is Google killing mobile organic search?
Click-through rates for websites depend a great deal on their position in organic search results.
Guide to Google ranking factors – Part 8: internal links
This week, we’re looking at internal links (before we tackle the much more unwieldy subjects of outbound links and backlinks).
10 SEOs who rock at personal branding
It’s getting harder and harder to market yourself as an SEO professional. Here are 10 personal SEO brands to learn from.
How to make longer web forms easier for users
Some web forms have to be longer than normal. While an ecommerce site can limit the user entry to an email, delivery address and payment details, some sites need more information.
SEO best practice guide for URLs
Today we’re going to take a look at the basic building block of not just SEO, but your very web presence itself: the humble URL.
Capitalize on volume and long tail in Q4 with Dynamic Search Ads
In ecommerce, there’s always a scramble to capitalize on the volume that is out there for the holidays.
What makes social videos so effective?
Video consumption is on the rise and while users enjoy it, brands face the challenge of creating more effective video ads to stand out in the overcrowded social feeds.
‘Creepy data’: how to avoid spooking your customers
For marketers, there’s something even scarier than a stoop full of Elsas and Annas, Spidermen and Minions. It’s the dreaded “creepy data” problem.
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
How to combine AdWords with Outbrain without cannibalizing their effectiveness
How different parts of the funnel can specifically incorporate two different channels – AdWords and Outbrain – while avoiding cannibalisation.
Why are high-consideration customers becoming more decisive?
If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.
Technical SEO checklist: a webmaster’s guide to on-page optimisation
Presenting a guide to carrying out all the on-page checks that webmasters and SEOs need to carry out to ensure a website is optimised for search.
Nine excellent examples of web form design
Filling in forms online can be a pain, but good design can make a lot of difference to the user experience.