What’s new with Earth? First impressions of the relaunched Google Earth
Google has just re-designed, revamped and re-launched its Earth product. What’s new, what’s improved, and how can marketers take advantage of the storytelling opportunities it presents?
The State of Schema.org: What are the biggest challenges surrounding Schema markup?
A recent survey carried out by Schema App, a provider of tools to help with implementing Schema markup, has shed some light on the question of why adoption of Schema.org is so low among marketers despite its considerable benefits.
How to use Search Console for quick SEO wins
SEO doesn’t have to be complicated or technical. Laura Hogan, Head of Search at Rice Media, shared her tips at Brighton SEO on how to use Search Console to achieve quick SEO wins.
Test your knowledge! The Search Engine Watch Easter trivia quiz
Happy Easter, Search Engine Watch readers! In honour of the season, we have put together a light-hearted search trivia quiz to test your knowledge.
Interview: Why marketers shouldn’t waste their time with Google Posts
Michael Bertini, Online Marketing Consultant and Search Strategist at iQuanti, told Search Engine Watch why he thinks that Google has gone off half-cocked with Posts, and why marketers would be better off expending their energies elsewhere.
4 things to note when optimizing for local SEO in 2017
According to digital marketing expert Jordan Kasteler, 1 in 3 of all Google searches has local intent. This means users search for and expect local information in SERPs, and now more than ever, priority should be given to optimizing on-site and off-site strategies for local SEO.
How can marketers optimize for Google’s new “similar items” feature?
Google has announced that “Similar items” is now available globally in image search on mobile and in its Android app. Similar items … read more
Mobile-First Indexing: Everything we know, and how it could affect you
For the past five to six months the search industry has been buzzing with talk around Google’s mobile-first index. In the midst of this noise, it is very easy to get lost with what you actually need to know about the update.
Google launches Fact Check in search results worldwide
After a tentative launch in October 2016, Google has released its Fact Check feature in search results worldwide. How does it work, and what can you do to get your site included?
Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, … read more
“Ubiquitous and seamless”: The future of voice search
These are interesting times for voice search, both in terms of its adoption among consumers and its technological development. We have moved … read more
How to capitalize on Facebook mobile traffic – even with a poor mobile experience
We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in today’s digital landscape – even if your mobile landing-page experience isn’t up to snuff.
Site speed tactics in a mobile-first world: Why ecommerce brands need to step up their site speed game
A study of 700 top ecommerce brands found that the majority are underperforming when it comes to optimizing their sites for speed. Find out how you can avoid the same mistakes.
5 easy ways to launch a local email marketing strategy
If your company’s email marketing campaign isn’t seeing success, you might want to rethink your strategy. Creating or updating your campaign to focus more on local marketing could be the answer you’ve been looking for.
Google Chrome SSL certificate proposal could affect millions of websites
Millions of websites that use SSL certificates issued by Symantec and affiliated resellers could find that their certificates are effectively worthless as far as Chrome is concerned, after a member of the Chrome team published a proposal that would make them untrusted over the next 12 months.
Five most interesting search marketing news stories of the week
This week, the Google SERP has got a bit more interactive with the addition of rich results for podcasts, Google has launched a new website for its open-source projects, and Google and Baidu have teamed up to bring faster mobile web pages to a wider user base.
Study: Why do marketers still struggle with innovative search tactics?
A new study commissioned by Microsoft’s Bing and search agency Catalyst may have some light to shed onto why many marketers aren’t realizing the full potential of search.
Google adds rich results for podcasts to SERPs
On its Developers blog, Google stealthily launched some new guidelines for structured data to bring rich results for podcasts to search results. What does it look like, and how can you get your podcasts indexed?
Understanding voice search: What are the implications for marketers?
One report by VoiceLabs predicts that voice device growth will quadruple this year. What data can help us to understand the impact of voice search when it isn’t yet a reporting field provided by most publishers? And what are the implications for search marketers?
A visual history of Google SERPs: 1996 to 2017
Over the past 20 years, Google has revolutionized how we source information, how we buy products, and how advertisers sell those products to us. And yet, one fact remains stubbornly true: the shop-front for brands on Google is still the Search Engine Results Page (SERP).