7 advanced Google Shopping strategies [Infographic]
Current trends indicate that Google Shopping revenue is only going to grow in the next few years, making it more vital than ever to have a strong Google Shopping strategy as a retailer.
International SEO: 5 ways to scale performance
The Internet offers brands an unprecedented way to reach their customers across borders, but reaching different populations requires an understanding of what people want and then producing content to meet these needs. As you get started with your international SEO strategy, here are five ways you can scale your practices to maximize your potential.
PPC 101: Eight tips to get started
PPC, or Pay-Per-Click, marketing can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started. How can you use it to increase ROI?
How marketers can position their company to grow with Generation Z
Compared to millennials, who were mobile pioneers, Gen Z teens – current 13-17 year olds – are mobile natives. A report by Think With Google has shed some light onto their habits, preferences, and what type of marketing they respond to best.
How video impacts mobile web performance and UX, part 1: data and download speed
Video content is top of the agenda for many brands. It is proving a great way to engage customers and visitors, but when viewed on mobile devices, often video should come with a health warning. Why does mobile video impact page performance, and what can be done about it?
Google Answer Box Strategy: The Dos and Don’ts
Recently, Google’s SERP has gone through yet another evolution, with the addition of a rich featured snippet known as Google’s Answer Box. The indication is that it’s here to stay, which means it may well be worth devising a strategy to maximize your chances of achieving “rank zero”.
What does voice search mean for your local SEO strategy?
The popularity of virtual assistants means voice search is on the rise. But what does it means for businesses that rely on local search traffic, and how can they ensure they aren’t left behind?
Google just released verified customer reviews: 3 ways to come out on top
Customer reviews play an important role in the success or failure of a business, and Google has always been a great place to look for them. Following the release of verified customer reviews, here’s how you can use them to come out on top of the competition.
5 reasons to give SEO experts a seat at the website planning table
Whatever the reason for your website planning meeting, there’s an important voice that should be at that table: your SEO expert. Here are five ways that your go-to SEO expert can positively affect the outcome of your website project.
How to optimize Google My Business listings for multi-location businesses
Being listed on Google My Business (GMB) is an essential part of any local SEO strategy. But how can businesses with multiple locations make sure they aren’t penalized in search rankings?
5 most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
The 4 scariest online marketing disasters and how to avoid them
As marketers, CEOs and managers we deal with too many fears daily: We have too many disasters to avoid. Let this article serve as a checklist to help you avoid some of the most unfortunate and embarrassing online marketing disasters.
The psychology of language for paid search
The success of your PPC campaigns may depend on the language that you’re using. Here’s how to improve it.
Should Google be more transparent with its updates?
Most of Google’s algorithm updates nowadays are unconfirmed and unannounced, leaving website owners and SEOs guessing as to what caused a change in ranking and what they can do to fix it. Does Google owe it to its users to be more transparent?
8 technical issues holding your content back
Failure to properly audit and resolve technical concerns can disconnect your content efforts from the benefits it should be bringing to your website. Here are eight issues you should be considering before committing to any major campaign.
How well do you know Search Engine Watch? The SEW Friday quiz
Following the success of our previous Easter trivia quiz, we decided to mix it up again this Friday with another quiz – this time testing how well you’ve been paying attention to the content we’ve been publishing on Search Engine Watch this week.
What will the future of Google search results pages look like?
Recently, we took a nostalgic, infographic-based look back at the history of Google search results pages. In our follow-up infographic, we look into a future where context will define the form and content of the search results pages we see.
How to identify and fix indexation bloat issues
Indexation bloat is when a website has pages within a search engine “index” and can cause issues if not monitored and policed properly. It is an extremely common SEO problem and affects websites of all sizes. So how can you identify and fix it?
Actions for Google Home: Time for brands to get creative
Google has increased the number of Actions available via Home, and third parties are encouraged to get involved and develop novel uses for Google’s voice-enabled assistant. As such, it seems timely to showcase some innovative uses of Actions, and also look at how marketers can start to profit from this largely untapped opportunity.
Top Tips on Voice Search: Artificial Intelligence, Location and SEO
Over the past few years, we have seen the transformative impact of mobile on search and consumer behavior, including the shift towards the mobile-first algorithm. Voice search is the next major trend that brands will need to focus on to ensure they remain competitive.