The ultimate guide to mobile technical SEO
Mobile is destined to become the backbone of determining rankings on both the mobile and desktop version of your website – so it’s vital to look at technical SEO from a mobile perspective.
6 ways to turn your website into a niche knowledge hub
It might have been sufficient to start a niche blog to build authority ten years ago. These days, you’ll need to go the extra mile. Here are 6 ways to turn your website into a niche knowledge hub to build a stronger, more recognizable brand presence.
How to reduce the impact of images on your mobile site speed
With Google placing more and more emphasis on mobile site speed and user experience in order to achieve a good ranking, discovering issues with your mobile site speed is critical. But how can you fix those issues once you’re there?
Using Latent Semantic Indexing to boost your SEO strategy
Latent semantic indexing is a concept that search engines use to discover how a term and content work together to mean the same thing. Here’s how you can use it to boost your SEO strategy and grow your business.
Top 4 mistakes ecommerce marketers are still making
The digital ink spilled over ecommerce and product remarketing best practices is pretty prolific, but ecommerce marketers frequently still miss out on opportunities by making the same mistakes. Here are four major ones to avoid.
Accelerated Mobile Pages vs Facebook Instant Articles: Is Google winning the mobile war?
Google’s Accelerated Mobile Pages and Facebook’s Instant Articles are both lightning-fast takes on the mobile web. But Google unveiled some stats at its I/O developer conference which indicate Google might be winning the war.
How to scale web design to improve page loading speed
Even a 1-second delay in page loading time can make a difference to conversions, page views and customer satisfaction – not to mention SEO. Here’s how to optimize your website design for the fastest possible experience.
5 little-known tools for a holistic digital marketing campaign
Everyone knows digital marketing is a field of constant evolution. In many cases, a strategy is only as good as the tools it employs.
How to optimize your mobile site speed: Testing for issues
The size of webpages sent to mobile phones has quadrupled in just five years, causing a major problem for webmasters and SEOs who want to optimize for mobile. This column will explore the source of delays in mobile page speed, and how to test webpages for problems.
Voice search: A digital space race
Voice search has been identified by the world’s leading technology providers as a huge opportunity to acquire market share over the next decade. It currently lacks mainstream adoption – but all that could change before long. So who is in the lead for the voice search “space race”?
6 ways to build a more productive remote content marketing team
You no longer need to find and move content marketing talent to your office: You can work effectively with content writers from all over the world using the tools to build a productive team.
Three strategies for cracking the B2B code on Facebook
Many tend to assume that B2B marketing on Facebook doesn’t make sense or would not be effective. These assumptions, however, are quite inaccurate – and with the right strategies and targeting in place, Facebook can indeed be an effective B2B platform.
Optimizing for voice assistants: Why actions speak louder than words
The voice assistants of today are closer than ever to the sci-fi ideal of the all-knowing computer that we’ve been dreaming about for decades. But the way that users are interacting with them isn’t just with voice search – it’s with voice commands. How are these different, and what can you do to optimize for them?
How video impacts mobile web performance and UX, part 3: detecting and remedying issues
This column will explore how to detect, avoid and remedy issues with mobile video, to give your viewers the best possible experience with your video content and keep them engaged and watching your videos.
Taming the local search beast in a post-Possum and Fred world
Two of Google’s recent algorithm updates, Possum and Fred, have had a significant impact on local search for various reasons. How can businesses optimize for local search in the wake of these updates?
What does Google’s “Project Owl” mean for search and fake news?
In May 2017, Google introduced Project Owl as its solution to the problem of fake news. It plans to do this with new feedback forms for search suggestions and the answer box, and authoritative content prioritization in the answer box. But how will this affect the user experience of search?
Targeting generational buzzwords like “Millennials” means targeting no-one
If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d … read more
Google I/O: What’s going on with Progressive Web Apps?
At Google’s developer jamboree, Google I/O, last week the search giant paraded a host of big name case studies and compelling stats to herald its success with its two initiatives to make the mobile web better and faster: Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP).
A visual guide to Pinterest advertising
Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. As such, it seems timely to take a step back and assess what options are open to marketers, and what you need to know before getting started with Pinterest advertising.
How video impacts mobile web performance and UX, part 2: autoplay and audio
Mobile video is a major up-and-coming trend in content, with brands everywhere converging on the new and lucrative mobile video market. In Part 2 of our three-part series, we’ll look at the contentious subject of autoplaying videos and their impact on mobile webpage performance, as well as how audio can delay page speed.