Category: Search Engine Watch

European Competition Commissioner Joaquin Almunia addressed the European parliament yesterday and said that Google’s proposed changes to its search aren’t good enough, and that it’s unlikely to signal an end to the EC’s ongoing probe into the firm.

Yahoo is reportedly looking to buy video-streaming service Hulu. And it isn’t alone. Yahoo has submitted a bid in the range of $600 million to $800 million on Hulu, which has been holding a secret auction to sell itself, according to reports.

Capitalizing on what appears to be unquenchable demand for video content, BuzzFeed has announced plans to beef up efforts to create more viral video content, with the creation of a social video lab and a content deal with CNN.com.

The U.S. Federal Trade Commission is on the brink of launching a fresh antitrust probe into Google, over alleged misconduct over how it handles its display advertising business. The probe was spurred on by competing display advertising firms.

Select advertisers can now build their email marketing list right in Twitter. The “Lead Generation Card”is a new feature in Twitter’s advertising arsenal, and allows users to share their emails with brands in a tweet.

Forty-nine percent of marketers surveyed in Social Media Examiner’s 2013 Social Media Marketing Industry Report consider Facebook to be their most important social media platform. Are marketers not properly tracking those Facebook efforts into ROI?

Search remains a crucial driver of traffic for ecommerce, generating 31 percent of website traffic versus just 3 percent each from email and social media. Of the .71 percent of social conversions, Pinterest saw the highest average order value.

In the past few weeks, advertisers have begun to receive emails with the subject line warning, “Upgrade to AdWords enhanced campaigns by July 22, 2013”. But what happens if you don’t upgrade by the deadline? Here’s what you can expect.

Despite the inherent SEO value of blogging, many blogs just aren’t properly optimized for search, or to their fullest potential. Many of the fixes and improvements you can make are really quite simple. Here’s how to improve your blog’s SEO.

User experience is the cheese to SEO’s macaroni. They can exist separately, but together they’re deliciously awesome. To start integrating UX steps into your SEO tactics, here are your best options for conducting user research and usability testing.

Facebook is now suggesting images of 308×308 pixels to show the traditional ad in the News Feed which is a significantly larger canvas size compared to the previous image dimensions of 100×72 pixels. Here’s what this means for marketers.

The Bing Ads Keyword Distribution Graph takes data filtering and slicing to a new and visual level. It lets you identify low or high performing keywords, obtain subtotals by segments quickly, and more. Here’s some of what PPC marketers can expect.

Google AdWords has launched a series of changes for advertisers, including updates to AdWords Editor, a new Display Benchmarks Tool, and improvements to enhanced campaigns with flexible bid strategies. Here’s a recap of the latest AdWords updates.

As a best-selling author, business change agent, and marketing expert, Hayzlett led the turnaround of one of the most iconic brands in the world as the chief marketing officer of Kodak with some of the most innovative approaches to marketing.

Instead of holding mobile performance to the same standards as desktop and tablets, you should adopt an altered and more realistic set of KPIs. Here are three strategies to succeed in today’s mobile marketplace.

The first steps of commerce take place within the search results. Give consumers a better sense of offers and pricing with your title tags. By exposing more information up front, sites can better align with the right consumer and get more clicks.

For months, debate has raged about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest posting, and comments. It’s time to shed a little clarity on the subject in a simple format.

Bloomingdale’s is a leader in fashion in the brick and mortar world. But how does a store with history back to the 1800s adapt to the new online world? Let’s look at a few tactics Bloomingdale’s uses in content marketing and a few SEO opportunities.

Google conversational search rolled out on the new version of Chrome this week. While the “OK Google” search prompt we heard about at the I/O event is not yet available, Google is attempting to have relevant conversations with users.

Google has added a new visual feature in Google Trends that allows users to explore trending people, places, and things over time, back to 2004. Interactive charts are sharable, allowing users to highlights data that’s interesting to them.