Category: Search Engine Watch

Looking to measure your Pinterest ROI? Here’s an overview of the different Pinterest analytics tools you can use to track your Pinterest marketing efforts, and how to start using this data to improve your Pinterest marketing strategy.

A keyword’s value depends on what kind of value you can extract from it – by repelling unqualified leads and attracting qualified ones. Through steady improvement, you can achieve market domination in one, and then an entire family, of keywords.

The Disavow Links Tool used alone isn’t an effective means for recovering from a manual Google penalty or an algorithmic hit. The tool is just one component of a recovery plan and a minor one. Here’s how to correctly use the tool.

Russian-based Yandex has introduced a revolutionary way for users to interact with search results by letting them pay bills, buy movie tickets and much more right in the SERPs without ever having to click through to the website.

We all want our website to be user friendly. But you don’t get there without constant analysis and optimization. Here’s how the Visitor Flow reports within Google Analytics can help you determine the complexity of your website to the average user.

In a world filled with distractions, an effortless user experience is becoming a more desirable quality. Google is working to create the most effortless experience ¬– one that proactively delivers information before you even think to search for it.

Amazon’s new sign-in service, Login with Amazon could be a foot in the door for online retailers to Amazon’s significant shopper base of more than 200 million active customers, and those potential purchases. But will shoppers buy-in?

The U.S. National Security Agency (NSA) has been named in a massive surveillance operation which includes monitoring activity on multiple U.S. carriers and service providers. Companies deny giving the government direct access to their servers.

AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so that images may show up along with the AdWords ads. It’s beta, and is officially called the image extensions beta.

A new study, “Quantifying Movie Magic with Google Search”, analyzed 99 films released in 2012 and has some surprising endings for movie marketers. Google has found a way to quantify movie search intent, but also predict box office performance.

Pinterest has introduced a ton of new functionality this year, beginning with its new look in March. Now Pinterest has a new search feature allowing users to find their own pins by keyword. Discover how it works and what could be better about it.

Are you the owner of a good quality site who has been asked to remove links? If so, you’re probably wondering why a site like yours would get such a request. Here’s why webmasters and business owners send link removal emails, and how to respond.

Social media marketing affects and supports all critical areas of the organization – from sales and marketing to HR and client services. Here’s how you can show decision-makers that social is a key investment for the growth of their organization.

No matter how nimble your organization may be, Penguin 2.0 is a perfect chance to re-evaluate your tactics. More organic and integrated strategies are slowly becoming the most effective, reliable ways to increase a brand’s long-term popularity.

Advertisers that focus their PPC efforts can gain in the rankings relative to other competitors, as was demonstrated in 2012 by new, smaller and lesser-known retail brands, as well as by many larger household name brands.

Taking some inspiration from Google, Yahoo’s search results have gotten a makeover. Yahoo unveiled its brand new look today – one that includes a Google-like navigation bar, and search results that appear higher on the page and seem to load faster.

For websites hit by Penguin, some webmasters need to analyze thousands of links (or more). This step-by-step tutorial walks you through the process of using Screaming Frog and Deep Crawl to check a list of unnatural links to be removed.

Retargeting is a powerful, but challenging tool. Here are some examples of quirky cookie behavior, techniques for multiple use case pages, and advanced tactics for search remarketing that can cut wasted spend and take advantage of brand familiarity.

In today’s social economy, visible storytelling sells, and who better to tell your story than the person responsible for leading the charge? But how do you convince your CEO to drop the hate and get on the social media soapbox? Here are five ways.

Following these guidelines will not only help you demystify your direct or bookmarked traffic, but you’ll also build a strong foundation of data integrity, so that your calculations of ROI are as accurate as possible with client-side code.