Category: Search Engine Watch

Reviewing campaign goals and objectives, auditing analytics and conversion tracking, auditing your campaigns, studying up on enhanced campaigns, and reviewing your quality score are five ways to get your PPC accounts on track by Labor Day.

Using brute force to achieve maximum exposure isn’t particularly efficient or effective. So achieving critical mass with content promotion means scaling your efforts, which involves leveraging these tactics, channels, and/or topics.

The Engagement report has two parts: Visit Duration and Page Depth. These reports can help you profile good customer’s actions, which can help you target more customers of a similar nature and turn unsuccessful visits into more successful visits.

Google has told the UK High Court that it isn’t subject to UK privacy laws because it’s a U.S. company. Google is in court because it danced around security settings on the Apple iPhone and collected some users’ personal information through Safari.

L’Oreal has announced that they are launching a new makeup line to be sold online designed by YouTube beauty guru Michelle Phan. This launch shows how L’Oreal is tapping into YouTube as a force for driving makeup sales.

Global Internet traffic dipped by 40 percent when Google experienced a complete blackout, web analytics firms have claimed. All of Google’s services including Search, Gmail and Youtube went down briefly during the blackout on Friday evening.

Google Analytics has introduced two new features: a new version of Tag Manager for your mobile apps, which supports conversion tracking and remarketing using AdWords tags, and a software development kit (SDK) to make it all work together.

If your website ha received a manual action notice called “Pure Spam”, Google’s Distinguished Engineer breaks down what it means and steps you can take to clean up and show Google the site is now trustworthy and should be included in the index.

If done improperly, a site redesign, relaunch, or update can have disastrous consequences. What has gone wrong? Why are you experiencing a grave organic search exposure loss? Here’s a quick assessment you can use to diagnose post-launch issues.

Content syndication is a great way to get the most out of your content investments or to monetize your traffic. Here’s a look at the basic types of content syndication and some ways of setting up a content syndication program for your business.

When trying to make sense of data, it’s easy to fall victim to confirmation bias, irrelevancy, statistical insignificance, and causation vs. correlation and action vs. intent confusion. Here are solutions to these (and more) common analysis problems.

A website is in trouble with Google for unnatural links. After identifying and removing spammy links, and disavowing those that couldn’t be removed, Is there a certain amount of time to wait before making a reconsideration request?

A combination of paid, owned, and earned media is explosive if used correctly. Here are some key aspects of paid search, top assets that will help your site dominate the SERPs, and the social sources that most frequently present themselves in Baidu.

The brainchild of Dr. Edel Garcia, the Minerazzi project aims to allow anyone to build small, on-topic search indexes. His hope is that anyone can be involved in data mining and learning through discovery by building these search indexes.

In case you missed it, as part of Geek Week, YouTube added a fun Easter egg that lets you play the classic “Missile Command” Atari video game. To trigger it, play any video, click on white space, type in “1980”, and your game will load.

Google is once again gathering more search market share and remains the uncontested top search engine in the U.S. In July comScore reported that Google’s market share shot back to 67 percent after having fallen below that mark three months ago.

Using Google Voice search, you can ask Google questions such as “Is my flight on time?” or “what are my plans for tomorrow?” and Google will now give you instant answers if the information is in your Gmail, Google Calendar or Google+ account.

Protecting your online presence keeps getting harder. Here’s what to do to protect your site from exploits due to advertising security holes, nasty injections, HTTPS cracking, and more techniques that can get your site flagged as malware by Google.

With the approaching consolidation of the Keyword Tool and the Traffic Estimator into the Keyword Planner, SEO and PPC professionals should become familiar with this new product. Here’s a comparison of the Keyword Tool and Keyword Planner.

There are several benefits to complementing your blog posts with a little visual appeal, but photos must make sense and not infringe on any copyrights. Follow these simple steps to find royalty free images using the Google Images advanced search.