Category: Search Engine Watch

Yahoo dethroned Google as the top destination of U.S. web users in July, comScore reported. Yahoo had an estimated 197 million unique visitors in July, compared to Google’s 192 million. However, mobile device visits aren’t included in those figures.

On which types of pages is it OK to use authorship? Does authorship support multiple authors? Can a company or persona have authorship? If you write in different languages, do you need more profiles? Google answers some frequently asked questions.

Google’s special animated, musical logo for Achille-Claude Debussy features a historic moonlit French city scene reminiscent of the 1800s that unfolds as one of his most famous musical works, “Claire de Lune,” plays in the background.

Google’s search results pages have undergone some big shifts – including product listing ads, algorithm updates, AdWords enhanced campaigns, and content integration – that will profoundly impact the ability of retailers to drive sales this season.

The Technology reports in Google Analytics contain a host of fantastic data. It’s an essential place to look when you’re thinking about making changes to your site that may work differently in various browsers, operating systems and screen sizes.

Users spend the majority of their time not on your online store, and even when they do browse your website, there’s only a 2 percent chance they will complete a purchase. Here’s how to increase the odds that visitors return and buy from your site.

Google is bringing skippable video ads to online games. Calling TrueView ads among its most successful, Google is now supporting the in-stream ads for game publishers on the DoubleClick Ad Exchange, AdSense for games, and select publishers on AdMob.

Facebook founder Mark Zuckerberg wants to bring 5 billion more people online. To accomplish this, he has launched a new initiative through Internet.org that is designed to help people in poorer areas get access to the Internet.

AgoraPulse released its monthly “barometer” measuring Facebook page metrics, which showed the average engagement on posts for pages with less than 10,000 fans is 6.1 percent, while the average for pages that have 100,000 fans or more is 4.9 percent.

A Moz blog post gained big attention after proclaiming an “amazing correlation with higher search rankings” and quickly prompted Google’s Distinguished Engineer to debunk the overall idea that Google +1’s lead to higher search rankings.

Twitter is launching a new feature. When someone tweets about something newsworthy, Twitter will go and include links to the news story below the tweets, even when a specific URL to the news story hasn’t been included in the tweets.

Are you the victim of a negative SEO attack? You might be. Many are discovering the brutal effectiveness of such attacks. If you’re experiencing lost rankings and search traffic, use this method to help determine whether negative SEO is to blame.

Is your organic traffic treading water or declining? Here’s how reporting, search engine results page real estate, product listing ads, and images have impacted year-over-year numbers and how to make the most of organic search moving forward.

A recent study examined the contribution of comments to the readers’ experience, and by deconstructing them down to base attributes has determined the importance of these elements. Thus determining “The Perfect Comment”.

Google Maps users will now benefit from real-time incident reports from Waze users, such as accidents, road closures, and speed camera alerts. The Waze app for iOS and Android will be getting Google Search, Street View and satellite images.

The patents show images of a Google Glass-style headset, which would keep track of users’ eye movements to create a “gazing log” for advertisers and
a sensor that keeps track of pupil dilation in order to judge the effectiveness of ad campaigns.

According to comScore, 187 million Americans watched more than 48 billion online content videos in July. YouTube’s U.S. audience swelled 6 percent to 168 million in July, while their ad impressions grew 3 percent to 3.4 billion.

Whether you’ve already decided you’re going to the SES conference in September or you’re still on the fence, here are some of the ways SES makes the experience unique are some tips on how to get the most value and return on your investment.

Hang on to your seats, data lovers. Google Analytics has announced a new way for examining the multiple touch points customers make on their way to conversion on your website. The Data-Driven Attribution feature is live for all users worldwide.

Wouldn’t you love to be in a place when you laugh in the face of Google algorithm updates, rather than figuring out how to recover? You can, by focusing on your branding, not your ranking; giving users a good experience; and preserving your URLs.