Category: Search Engine Watch

We’ve all been told that creating unique, awesome content is our key to visibility gold and customer loyalty. But how do we do it, consistently? Awesome content isn’t going to write itself. It doesn’t just happen. This is how you write it.

Voucher sites and car classifieds websites were among the industries hit hardest by Google’s Panda updates. But some sites have snatched recoveries from the jaws of Panda and have now seen traffic return – and even grow. Here’s how they did it.

If your website has received a manual action notice called “Hidden text and/or keyword stuffing”, the solution is pretty easy: simply remove it. Google also says you should document your cleanup process for the reconsideration request.

For years, EdgeRank has been the name of the algorithm Facebook uses to determine which posts users see in their news feed. However, Facebook is no longer using the term EdgeRank. Despite dropping the name, the framework is still alive and well.

Big changes are coming to Bing’s shopping results. Bing announced it is integrating shopping information directly into the main search results to show users product features, specifications, reviews, and related products.

Earning top search rankings on Google isn’t easy. It takes a lot of work to ensure your site is optimized, is high-quality, and has a great user experience. Here are 10 tips on how to get started optimizing for Google’s algorithm today and beyond.

Marin Software released a report examining the performance of product listing ads (PLAs). The research found that PLAs not only have a higher click-through rate (CTR) than text ads, but PLA CTRs have increased each month since February.

Google Authorship adoption is continuing to grow and gain prominence in the search results. Here’s a look at the state of Google authorship, some best practices for optimizing your authorship, and what we can – presumably – expect in the future.

At SES San Francisco, Bryan Eisenberg will show you how to leverage big data and act on insights in real-time. Here, Eisenberg shares some insights on big data, secrets to great Google rankings, and a few must-have tools and apps.

With the new AdWords Paid & Organic report, Google is now encouraging more paid and organic integration. Co-optimization offers benefits. By digging into the data, you can find a significant number of opportunities on both sides of the search aisle.

The launch of Google’s In-depth articles means that an investment in quality content continues to become a key part of any digital strategy. Don’t risk losing out on a big search traffic opportunity. Here’s how you can get a piece of the action.

Hiring? Finding a competent social media team member is a real challenge. No matter how impressive someone’s credentials may seem, you need to drill down past the buzzwords. Here are 12 questions to ask people who claim social media expertise.

SEO can have so much more of an impact on the company than simply affecting rankings. A strong outreach campaign can greatly promote the brand, create goodwill, and boost sales above and beyond any ranking improvements that can be influenced.

Content curation could be an extremely risky practice if you don’t put a lot of effort in, or it lacks editorial voice or a distinctive point of view. After all, Google already has a curated list of content. It’s called their search results.

Facebook puts content front and center again with its latest update; Facebook advertisers will now have access to millions of stock photos that are commercially licensed and available for all Facebook ad formats at no additional cost.

Google’s new report can help advertisers see their search footprint and determine if there are keywords that can be supplemented with paid advertising. This is part of their campaign to connect data between AdWords, Analytics, and Webmaster Tools.

BuzzFeed’s president says company blogs are so yesterday. If BuzzFeed is the future of content marketing, is owned media the past? No! Cancel those funeral plans. Content marketers have plenty of reasons why company-owned blogs really are that great.

Brands that disparage their competitors, or worse, claim that they have none, are seen as egotistical and unrealistic. Here are four companies that talk about their competition and have reaped the benefits in terms of SEO as well as credibility.

Late summer is the ideal time to tighten SEO strategy and put in motion steps for the fall and winter. Here are five recommendations to help B2B SEO professionals get through the dog days of summer and into position to end the year on a high note.

Several attorneys experienced in Internet defamation law allege that search engine Bing has recently changed its policy and is no longer complying with court-ordered removals of defamatory content. Bing denies that any of its practices have changed.