Category: Search Engine Watch

Following a class action settlement surrounding its advertising content, Facebook has given itself permission to use your “name, profile picture, content and information in connection with commercial, sponsored or related content.”

Google Trends is one of the best and most versatile tools available for developing a marketing campaign. Having all of this data available is great, but knowing what to do with it is even better. Here’s a guide on using this information for SEO.

Harnessing the upswing in seasonal trends and building more links for your site takes planning and a lot of upfront work, so be prepared to get ultra-organized early on. Here’s how to capitalize on everything from annual events to major holidays.

Have trouble keeping up with everything when managing multiple SEO campaigns? Cyfe is an all-in-one business analytics tool that let you create dashboards with multiple widgets organizing SEO data, competitor stats, brand mentions, email, and more.

After Google’ Penguin 2.0 update, many websites have seen rankings drop for keywords that they used to be steady on for a long time. Where can and should people with a small content, link, and SEO budget in general be looking for links now?

Do you have a small website that isn’t performing as well in Google’s search results as you think it should? Google’s Matt Cutts is asking small website owners to submit sites and explain why they deserve to outrank other websites on Google.

Twitter was busy this week with two announcements. First, Twitter announced that it has made Lead Generation Cards available to all advertisers. Meanwhile, Twitter made conversations easier to follow by putting tweets in chronological order.

Being able to perform a thorough backlink analysis is a fundamental element to any link building campaign. What’s more, running backlink analyses can help develop your fundamental knowledge of links, link building strategies, and link quality.

At SES San Francisco, Bill Hunt will show you how to mine your search keywords and social data for new revenue opportunities. Here, Hunt shares some insights on where to find data and some tips and tricks for getting started with keyword research.

Don’t expect any personalized responses from Google, considering there are 250 million domain names, and Google took manual action on 400,000 websites just in January 2013. They also receive about 5,000 reconsideration requests every week.

Trendrr creates big data social analytics products for TV and media brands, including Curatorr, which allows clients to curate tweets for broadcast, or analyze discussions on social networks to create ranking lists or voting systems.

Disgruntled business owners recently vented their frustrations at a Yelp town hall meeting. Not surprisingly, the majority of the complaints had to do with the site’s reviews filter. Business owners are still insisting that the filter is rigged.

Facebook has drastically changed its contest rules for businesses. What was once restricted is now available. Brands can choose to run contests on the timeline with a variety of entry and voting mechanisms, as well as through a third-party app.

It’s absolutely critical to understand and remember the differences between correlation, causation, and coincidence. Here we define each term, and look at some examples that you likely have (or will) encounter while monitoring your rankings.

Revenue from paid search grew to 44 percent of revenue from all search engine traffic, including organic, MarketLive reported. Paid search made up about one-third of search engine visits. One-third of all traffic came from smartphones and tablets.

Discovering the less obvious or intuitive interests of your target audience is a phenomenal opportunity to unlock insights into topics and content that can capture their attention and drive search and social engagement in surprising ways.

Today’s Google Doodle celebrates Martin Luther King Jr.’s “I Have a Dream” speech, a defining moment in the American Civil Rights Movement, which he gave August 28, 1963 during the March on Washington for Jobs and Freedoms at the Lincoln Memorial.

YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what’s worth commenting on are the features that YouTube has quietly given video marketers.

Google’s “(not provided)” designation in Google Analytics is up. Way up. But it’s not the same for all industries. Some experience this nuisance more than others, with the tech industry in first position, according to the study.

There are times that hidden technical problems get rolled out to a website that can negatively impact SEO. Learn about four mistakes that can sending dangerous signals to Google and Bing, and how to make sure those problems never happen to you.