Category: Search Engine Watch

Small businesses need to market themselves without breaking the bank. By creating great content and promoting that content via social media, small businesses are also creating buzz, relationships with consumers, and value to their clients.

What’s all the fuss about real-time bidding? The speed and accuracy of the RTB model provides a massive opportunity to advertisers who may not have been able to spend their advertising budgets effectively with traditional display buying.

It has long been speculated, but Twitter has officially filed for their IPO, ending months of rumors. Twitter announced their intention, unsurprisingly, via their online Twitter feed. The terms of the IPO are confidential

Designing a search engine is no easy task. Should a search engine filter explicit types of content? Here’s a look at the slippery slope Google and many other search engines must navigate when creating algorithms to crawl the web.

Google has announced a change to the way Google Webmaster Tools serves backlinks to users. Now, instead of getting a huge list of backlinks in alphabetical order, they are giving a better representation of all the backlinks.

Google penalties are a legitimate concern for anyone who runs a website. When your traffic vanishes, it won’t return overnight, and recovering will take both time and money. Here’s why and how you should prepare now for a huge traffic drop.

Quality score has limited use as an actionable metric. For day-to-day management, it’s more useful to focus on relative quality score (i.e., your score compared to advertisers you directly compete against at each position in the search results).

Call tracking will help you sell more effectively, provide clients greater clarity on the impact your efforts have on their business, show clients you’re measuring the right activity, and keep clients longer. The benefits far outweigh the cost.

Is your website serving up 404 errors for pages that have been moved, deleted, or mistyped? Here’s how you can find 404 pages, how to limit the negative impact on user experience and your SEO efforts, and tips on how to create a good 404 page.

Chasing links from media sites is frustrating. It’s hard to get a handle on the linking policy of individual media sites. The detailed linking policies published by the BBC give insight into how quality media sites might think about external links.

Google doesn’t always do the best job of communicating why your data feed is getting rejected, blocked, or flagged. Here are some steps to help you identify why you may have gotten in trouble with Google, and how to rectify any feed violations.

For years the website has been defined as a computer term representing pages on the World Wide Web. This outdate perception is holding brands back from embracing the website for what it really is. Here’s how a website should be defined.

Facebook has rolled out new News Feed ad unit formats to most, if not all, Facebook advertisers. Here’s an overview of the new ad unit, how it changes your ad writing strategy, and some expert tips you should know for the best results.

Google recently added a report that shows the total traffic by keyword from paid and organic search. As data started pouring in to the account it was easy to see why this report will be very valuable to marketers. Here are two of those reasons.

Bloggers can sign into their respective platforms using their Google+ accounts, automatically tying their accounts together without going through the usual authorship hoops. And you can now embed Google+ posts on your blogging platform of choice.

After being told its antitrust concessions were insufficient, Google has increased its concessions to avoid a possible $5 billion fine from the European Commission in its ongoing antitrust review. The EC didn’t reveal the latest concessions offer.

Blogging should be a part of any sound marketing plan. You need to create engagement and provide the ability for people to share content coming from your company. Here’s how you can set yourself up to realize positive SEO results from a blog.

One of the highest performance-driving factors will be effective location targeting. That’s not just geotargeting, but a holistic location strategy, including things like ad copy and tangible calls to action like phone calls and directions.

If you’re working with multiple publishers to promote your mobile app, it’s critical to put right attribution technology in place to know who’s responsible for the install event and which publisher should receive payment for generating that install.

Most small businesses run very close to the margin and traditionally resist increasing their SEO budget, no matter the consequences. While SEO will is becoming more difficult and expensive to execute, the ROI remains high for small business.