Category: Search Engine Watch

Nofollowing a link is a great way to tell Google you don’t want to pass PageRank for a particular link. But what happens if your site get a lot of these links? Google’s Matt Cutts says this isn’t likely to raise a flag that a site is untrustworthy.

Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a constantly connected world, engagement in mobile display, and how to maximize profit in AdWords campaigns.

BrightEdge have crunched the numbers to develop the first public click curves for mobile and tablet devices. In a world where smartphone and tablet users are in the majority, ranking in positions 1-3 is even more essential than previously thought.

Good talent is nearly impossible to find, especially in SEO where far too many people can talk the theory but come up dumbfounded when it comes to the execution. Ask these questions of applicants to separate the good talkers from the good talent.

Businesses often own and operate multiple sites and multiple AdWords accounts. Google recently released two updates to help advertisers better understand how the keywords and ads across all their accounts work together to lead to conversions.

The new look was designed to unite Bing with Microsoft’s “One Microsoft” vision. The new design is a more organized, two-column layout with plenty of whitespace. Bing has also enhanced several other search features. Here’s the full rundown.

Google Trends has updated the Top Charts to show what’s trending by search volume and compared to normal search volume. You can also now see hot searches for the past 30 days, and the explore page has gotten a bit of a search makeover.

What should you do if you think your site might be affected by Google’s Panda algorithm? And what types of content get impacted negatively by Panda? That is the topic of a recent video featuring Google’s Distinguished Engineer Matt Cutts.

Why do marketers still consider digital and traditional marketing as separate, isolated creatures? Better yet, why is SEO still segregated from social, paid, and display? These were the questions raised by a keynote panel at SES San Francisco 2013.

Stone Temple Consulting has conducted a study of the impact of Google+ shares on search rankings. The study shows that while Google+ can drive discovery and indexing, there is no measurable evidence that Google +1’s result in higher rankings.

Do you have pages that drive conversions but aren’t as prominent as they could be in the site structure or user’s click path? Boost the profitability of your top performing pages by giving them even greater visibility on your site. Here’s how.

Internships are a well-established way for college students or recent graduates to gain experience in their field of choice. Here are six PPC tasks that are ideal for an intern, along with the skills the intern will learn.

Does it seem like Google is putting less emphasis on links as part of their algorithm? While some types of links are in fact being devalued and counting less and less, these were often links that never should have been counting in the first place.

Social media strategy for B2Bs doesn’t start or stop with just having a Facebook or Twitter account. Real business strategy executed through social can pay dividends beyond just the engagement factor, to business, brand, and human impact.

We’ve seen tremendous upheaval in the search landscape over the last two years. Google has sent web publishers into a tailspin with Pandas, Penguins, and penalties. Here’s why your site may have been affected, and some tips on how to recover.

At SES San Francisco 2013, attendees snapped up assorted goodies from sponsors, exhibitors, and speakers. Even if you couldn’t make it, you can still take advantage of these free e-books, reports, and insights offered by conference sponsors.

Blogs have become a standard feature for websites. And blogging has benefits. It can help you become a content authority, engage your audience, and help your SEO efforts by attracting links. Here’s a checklist of why you do and don’t need to blog.

An overwhelming 75 percent of startup companies fail. Facing such an abrupt death is scary and challenging, but you still need to take care of several things: your employees, vendors, partners, assets, customers, the media, and yourself.

Facebook’s new promotion guidelines are designed to help brands increase participation, extend reach and engagement, surprise and delight customers, collect customer data, grow number of fans, and provide a customized experience.

Many e-commerce sites don’t publish holiday content until November, which is too late for the early birds and for search engines, which can take weeks to add new pages to their index. The remedy to this problem? Start early and plan smart.