Category: Search Engine Watch

Google quietly made a huge change to its core search technology in the past month, one that affects about 90 percent of searches worldwide. Calling it Hummingbird, the technological update of Google search is designed to handle more complex queries.

It’s easy to make a mistake when trying to create perfect HTML code that validates correctly every time. So how important is valid HTML when it comes to your Google organic search rankings? Not very, at least for right now, says Google’s Matt Cutts.

Remarketing Lists for Search Ads opens up a lot of potential strategies for AdWords advertisers. Here are some of the most common strategies evolving for different types of advertisers to give you an idea of what could work for each one.

Regardless of your product or service offering, you should start reviewing, planning, organizing, and optimizing for Q4 right now. Here’s a checklist of strategies and things to think about now to end the year the on a triumphant note.

Voice search can be more convenient, quicker, and it continues to gain popularity worldwide. Marketers must adapt new search strategies to optimize for local search, large brands or global enterprises, and conversational or long-tail queries.

When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and Baidu) that you can turn when searching for information, images, maps, videos, products, or something local.

YouTube has announced the launch of Audio Library. The YouTube Audio Library is available to all users and offers those creating and uploading videos a selection of 150 royalty-free tracks that can be used to accompany their footage.

YouTube comments that are more relevant will move to the top of the comments list instead of the most recent. Google said this means that comments from people you care about will rise so you can see them and there will be no more anonymous comments.

If a website gets hit by Google Panda, small fixes won’t be effective. Panda absolutely can strike again, and if it does, webmasters might find themselves in a long yo-yo battle. Learn how to avoid this situation by making the right SEO decisions.

Trying to clean up your backlink profile? If your site has sunk in Google’s search results due to a large number of unnatural links point to inner pages, you can quickly remove links by removing these pages. Here’s how to do it correctly.

By understanding who your audience is, you’re able to offer them a targeted message. While your personas and triggers may vary slightly, here are common distinctions in the consumer buying cycle and specific content types that work well for each.

Forty-eight percent of consumers trust ads in search engine results, online video, and social networks. That’s according to a recent report from Nielsen, Trust In Advertising 2013, which found that consumer trust in online advertising is increasing.

The next time you just gotta gawk at your favorite celeb, take caution; McAfee exposed the top celebrity searches that put users at the highest risk of malware attacks. Topping the list is Lily Collins, Avril Lavigne, and Sandra Bullock.

Whether someone is searching on their mobile device for a restaurant, a local service, or a car rental, the presence of a click to call button increases click-through rates and brand perception, according to new Google/Ipsos research.

Dominating your niche on Google can be a very profitable. Ranking well for keywords related to your specific niche helps drive higher quality traffic to your site and differentiates your brand. Follow these five steps to dominate your niche.

Ready to ignite a sincerely user-centric mobile plan? When it comes to your mobile SEO strategy, it’s critical to identify user intent and motivation, find and optimize mobile-specific keywords, and focus on context rather than “killer content.”

When it comes to hiring social media managers, it can be tough to separate the pretenders from experts. If you’re looking to hire a social media manager, here are six areas you should look at when evaluating applicants’ skill sets and background.

In August, 188.5 million Americans watched 46.7 billion online content videos, while the number of video ad views totaled 22.8 billion, according to comScore. AOL has climbed into second place with 55.9 percent more viewers than it had a year ago.

A New York crackdown targeted companies who purchased and created fake online business reviews. A total of seven companies offering “reputation enhancement” services were caught in the year-long investigation, along with their clients.

The Google bar, which appears above the search results and across many of their properties and apps, has a new look. Google has also added a new app grid and updated the color palette and letter shapes of the Google logo as part of the new design.