Category: Search Engine Watch

Google unleashed a one-two punch of moving entirely to secure search and rolling out a brand new algorithm known as Hummingbird. Here’s why heading forward you need to start building your content with concept and context in mind.

Google’s UK division paid a tax rate of 2.6 percent on non-U.S. income because it designates its UK operation as primarily marketing with its Irish operation taking most of the profits, with these profits being channelled to a subsidiary in Bermuda.

Considering expansion into different countries and languages? Google’s Maile Ohye offers some great advice and best practices for expanding into additional languages and country-based language variations, plus solutions for potential search issues.

A recent Google webmaster help video from Google’s Matt Cutts brings up an interesting question: should a webmaster nofollow internal links within their site or does it not make any difference because they are simply internal links?

Is Google taking a less tolerant stance on “spam”? Which link types are most often classified as “unnatural”? How much can exact match anchor text tactics hurt your site? Here are some conclusions and top takeaways based on recent real world work.

The Service Provider Report is a small but significant report in Google Analytics that offers a lot of value. It’s great for finding sales leads and markets to target, troubleshooting, and reviewing cross domain requirements.

Whether it’s a publisher, social network, or curation platform, marketers have a hard time figuring out how to grade performance in a black hole of data. What to do? Use these tips as a framework to build your own analytics solution internally.

Google has announced the launch of the Google Web Designer, which was released as a public beta. The free tool enables advertisers to create HTML 5 advertisements and comes with default layouts for DoubleClick rich media ads and AdMob mobile ads.

Webmasters can breathe a sigh of relief. The missing keyword data in Google Webmaster Tools was simply a bug, Google has confirmed. Expect reporting on search queries to return to normal in the coming days. Data through Sept. 25 is now available.

Yelp says that up to a quarter of the reviews the company receives are fake, and that its automated review filter suppresses about 25 percent of reviews it deems as being suspicious. However, Yelp admits that the system isn’t completely accurate.

Yelp says that up to a quarter of the reviews the company receives may be fake, and that its automated review filter suppresses about 25 percent of reviews it deems as being suspicious. However, Yelp admits that the system isn’t completely accurate.

Yelp says that up to a quarter of the reviews the company receives may be fake, and that its automated review filter suppresses about 25 percent of reviews it deems as being suspicious. However, Yelp admits that the system isn’t completely accurate.

The company’s latest feature gives more data to users of its application about the competition for the topics that content creators want to write about, promising better decisions about the performance of the content before it’s even written.

The company’s latest feature gives more data to users of its application about the competition for the topics that content creators want to write about, promising better decisions about the performance of the content before it’s even written.

While the first position in the organic search results may drive the most traffic, it doesn’t drive the most click on ads within the website once a visitor lands on it. Chitika’s latest research dives into why this behavior might be happening.

Many people have had great success snapping up expired domains and using those sites for link building purposes, but you must make sure to vet them. Here’s how to find expired domains, how to use them, and some risk factors and warning signs.

Google AdWords has announced a major reporting update to conversion tracking called Estimated Total Conversions. This feature provides estimates of conversions that take multiple devices to complete and adds this data to the conversion reporting.

This small experiment shows that social media managers who engage in short bursts of live tweeting and curating conversations on second screen hashtags can bet on a good response. There will be tweets worth retweeting and new hashtags emerging.

Local keyword research is often tricky due to low query volumes. And if you’re just starting out, you may not have analytics data to pull from. Here’s how to leverage data from Google Trends to help you make better decisions about your keywords.

Google has not responded in a timely manner to the French data protection authority’s demand that it make changes, and will now face sanctions in the form of a fine of more than $400,000. Google maintains their policy respects European laws.