Category: Search Engine Watch

Mobile customers are intolerant and fickle. Making users aware of your app can be competitive and expensive, so don’t put out apps that are slow, freeze, or kill batteries. Unless you don’t mind losing thousands or millions of dollars in revenue?

Google has unveiled two new local features for product listing ads (PLAs) to a limited number of retailers: local availability and local storefronts. These ads will tell customers when a product is available for purchase in a local physical store.

Yelp is offering a new cost-per-click (CPC) program bundled with its enhanced listing option. To be clear, the ability to bid on a CPC basis isn’t new, but this new program includes a discount bundle with some enhanced features.

For some time, BrightEdge has been watching trends in search and preparing for the day that Google unleashed 100 percent secure search. With that, BrightEdge has been helping customers track performance at the page level with several new tools.

Small business owners who once obsessed over their top keyword rankings and traffic from a few money terms now need to adjust their thinking with the rise of “(not provided)” keywords and the arrival of the Google Hummingbird algorithm. Here’s why.

Sitemaps help ensure your site is fully indexed by feeding your content to search engines – be it a standard XML, or for images, video, news, or mobile. Here’s a walk-through of the initial first steps of how to create and submit your sitemaps.

Google Penguin 2.1 is launching today, according to Google’s Distinguished Engineer Matt Cutts. The first update to the second-generation Penguin algorithm designed to target web spam will affect “~1% of searches to a noticeable degree.”

Instagram promises it will begin with only occasional ads. It will initially be U.S. only with a limited number of advertising firms. Also, advertisements must have high-quality images and videos, so they look as if they belonged in the stream.

Instagram promises it will begin with only occasional ads. It will initially be U.S. only with a limited number of advertising firms. Also, advertisements must have high-quality images and videos, so they look as if they belonged in the stream.

Twitter’s IPO is expected to be among the largest of tech firms this year. During the most recently closed quarter, average ad revenue per timeline view in the U.S. came in at $2.17, while the rest of the world generated just 30 cents.

Competitor backlink analysis is great – you get the initial research into the industry done, it helps you understand the competition, and it gives you a tidy list of high opportunity links. Let’s dive into the how of competitor backlink analysis.

The Dimensions tab in Google AdWords has a lot of data that you can tap into to identify insights that will take your account to the next level. Here are five ways to use the information to optimize your campaigns and get ahead of the competition.

Marin Software’s latest feature release, Channel Connect, allows advertisers to track ROI across search engines outside of Google and Bing, as well as brings organic search performance data into one platform for its customers.

A new study analyzes the best comparison shopping engines based on traffic, revenue, conversion rate, return on spend, average CPC, quality of merchant tools, and merchant response ratings to help guide marketing spend for online retailers.

UK development and design firm Parallax spotted the flaw in the latest version of the Chrome app that Google has updated to add support for Apple’s iOS 7 mobile operating system and, perhaps ironically, a number of security improvements.

Google has made another technology startup acquisition, with the very interesting acquisition of Flutter, a company that has created gesture recognition technology to interact with online applications by simply using hand gestures.

Facebook’s Graph Search has been updated to allow people to search in greater depth on Facebook. The new Graph Search allows users to search for not just the usual people and places, but also to search posts, status updates, check-ins, and comments.

Bing has announced Pinterest boards can be accessed right from its image search results, Now users can find more interesting content in the image results, and businesses and organizations can have another way for their brand to be found.

UK-based MathSight attempted to analyze Google’s Penguin 2.0 algorithm update through a reverse engineering process. What that data suggested is that Penguin 2.0 was really about “low readability” levels of content on a site.

Pivot tables can help organize massive amounts of data and pull out only what is needed. This guide will explain pivot tables in plain English, give you a visual breakdown of pivot tables, and give examples of pivot tables in search marketing.