Category: Search Engine Watch

Twitter announced this week what many marketers may have been waiting for – a way to schedule tweets one year in advanced right through Twitter. But there is a catch: only Twitter advertisers have the option to use this new functionality.

Several reports offer a healthy roundup of paid search spending and a positive outlook for the remainder of 2013. Insights from RKG, IgnitionOne, and Kenshoo all report that U.S. marketers continue to increase their investments in paid search.

Adobe has revealed an extensive list of new features that extend functionality for their customers – including predictive analytics and anomaly detection, expanded real-time reporting and mobile analytics capabilities, and video metrics reports.

If you run an ecommerce site and you’ve seen traffic flat-line, slowly erode, or fall off a cliff, then product page content issues may be the culprit. Here’s a closer look at some of the most common ecommerce content woes and how to fix them.

While you may not be able to personally fix technical SEO issues, knowing what to look for and how to fix it – and having a developer handy to implement it – is critical. Here are the basics behind what you need to look out for with technical SEO.

Internships can be a win-win for both the intern and the company. Hiring the right intern can be a big help to a busy PPC manager, while offering invaluable job experience for the intern. Here are six tasks that are ideal for an intern.

Facebook Page Insights is where page managers go to get key page performance metrics. There’s a lot of data just waiting to be uncovered in the newest version of Facebook’s analytics. Get familiar with the metrics you can track in this guide.

Google+ announced upcoming updates to its terms of service agreement that clarified how a user’s name and profile photo could show up in advertisements for a business that the person had previously endorsed in some way.

The benefits of getting the right metadata into your code are many and they go beyond SEO to social media and brand engagement. Here’s a look at the major metadata elements, their benefits, how to implement them, and some tools to make it easier.

What will successful SEO look like in 2014? It will mean allowing your audience to help you build a local presence; building a community, a socialized brand; and optimizing an experience for those who are mobile and content hungry.

As you go through an audit of your company’s current demand generation status, here are some tips and questions to ask about your target audience and messaging; website/homepage; blog; social presence; and lead captures/call to action.

After dropping in Google’s SERPs due to an algorithmic change, pursuing guest posting opportunities may look like an attractive option to recover search rankings. So is writing posts for other sites still an effective way to build credible links?

Just days after the validity of the Bing It On Challenge faced serious questions, Microsoft has apparently decided that people need more marketing pokes aimed at Google and kicked off another Bing It On advertising campaigns, this time in the UK.

Thirty percent of consumers begin their holiday shopping before Halloween. Be ready. Pay attention to how search influences the customer journey and plan promotions that coordinate with physical store(s) to drive more in-store holiday sales.

Taking a fresh look at the mobile landscape, Google has outlined five critical questions that businesses should address when developing a mobile strategy. The company published the updated recommendations and examples in its Mobile Playbook.

This new snapshot will enable you to verify and manage how you appear in Bing search results, based on the public portions of LinkedIn and Twitter profiles. It includes a public LinkedIn summary, links to social profiles, your Klout score, and more.

The social network has removed the “Who can look up your Timeline by name?” search feature. All users will now show up whenever someone types their name in the Facebook search bar. You’ll have to adjust your privacy settings on past posts.

When you next log into Pinterest, you could see promoted pins in your pin stream. Pinterest announced that it has officially begun including promoted pins, which appear almost identical to regular pins that users have pinned on their boards.

SEO has changed forever. Authority, relevancy, and influence will dictate how we optimize going forward. Future SEO revolves around these three centers of excellence. Here are five top tips from brands on dealing with secure search.

Monitoring and searching for mentions of your website, brand, product, or company is a common link building tactic. Here’s how to successfully turn these mentions into great link building opportunities using Google Alerts and Fresh Web Explorer.