Category: Search Engine Watch

While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. Use this guide to skillfully navigate the advanced and complicated world of cost-per-click (CPC) bidding.

Keywords are less crucial than they once were now that algorithms have progressed well beyond simply synonyms. They’re beginning to be able to grasp the concept behind a piece of content and categorize it. Here’s what this means for you and Google.

Knowing a few key things about strategy and tactics makes all the difference between designing a struggling website and a successful one. These examples and tips illustrate successful approaches to UX design that you can apply to your site.

Google has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web and mobile networks.

Google+ unveiled a series of 18 enhancements and upgrades across their photo, video and Hangouts offerings today. Most notably, the social giant is taking a swipe at iMovies with an addition to the Auto Awesome suite: Auto Awesome Movies.

Having a large amount of indexed pages doesn’t automatically give you a higher ranking, but having more pages provides more potential for someone to link to your site as well as getting overall search traffic on those internal pages.

To reach the top of the SERPs and stay there, your website must deserve to be there. It needs to be the best in class. It must offer the best user experience in that niche. Fortunately, a number of free tools can help you achieve that goal.

Little changes can have big results. Here’s a list of a few quick things that any client can do on his or her own, just to get started on the path of (eventually or immediately) building links and improving the linkability of the site.

Social video is most apt to be successful for your business when you stop thinking about “going viral” and really focus on being useful. Here’s how to measure engagement metrics against pre-set performance goals so you see a tangible ROI.

Just over 10 days remain until SES Chicago 2013. Get a sneak preview of the content, exclusive networking events, insightful keynotes, must-attend conference sessions and more as you prepare yourself for an info and action-packed time at SES Chicago.

Social sharing start-up Buffer was hacked Saturday. In the hours their service was down, the Buffer team managed the crisis across social media and email channels like champs. See lessons in social media crisis management for brands.

As a professional who helps people make money with their website, I was intrigued by the Khan Academy’s ability to capture the interest of learners and anticipate, then respond to, their needs. Marketers can use these principles of gamification to connect

Early adopters may have had the first jump on Enhanced Campaigns, but it’s definitely not too late to take advantage. See 5 tips to help maximize performance and improve efficiency in your Google AdWords campaigns.

If your Google Webmaster Tools disavow file contains URLs that link to your competitor’s website, can this cause their search rankings to drop? Do disavowed URLs lose all negative (or positive) impact for all sites they might be linking to?

Reports are out that YouTube may be planning a music video subscription service that would allow users to access videos on demand without advertising interruption for $10. Some speculate there could be a free component to the service, as well.

Facebook search quality and ranking engineer Ashoat Tevosyan shared a look under the Graph Search hood in a post this week on the Facebook Engineering page. The posts index alone houses over 700 TB of data, he said, and includes over 100 ranking factors f

Local link building is a commonly untapped resource, which can lead to quick yet quality links and net local customers. Here are some great strategies to build local links that can work for any business, as well as why they’re worth pursuing.

Quality score is complicated, but that doesn’t mean it’s all that useful. Alistair Dent pulls back the curtain to show advertisers what’s behind the Google Adwords Quality Score and how you should use it in AdWords campaigns.

Google’s head of webspam gave a presentation packed with information for webmasters for his second day keynote at Pubcon Las Vegas 2013. Cutts talked Google’s spam strategy, PageRank, rich snippets, authorship, negative SEO and more.

Matt Cutts confirms at Pubcon what some have thought for months: Google has no plans to fix the broken pipeline that stopped the flow of PageRank data to webmasters. There will not be another PageRank update visible to the public in 2013.