Category: Search Engine Watch

Several Meetup Groups plan to converge on the SES Chicago conference this week. Here, organizers of several of these groups share insights on Hummingbird’s impact on SEO; how to cope without keyword data; and their Google holiday wish list.

Google has dominated search, but Microsoft has a real opportunity to influence searcher behavior and Bing adoption through the integration of Bing search through its vast network of assets. Here’s what it would take for Bing to surpass Google.

Metrics can be tied back to four basic lifecycle stages of attracting, engaging, converting, and renewing. Let’s look at how these stages can apply to your PPC efforts. Depending on the frequency of your reporting, here are 14 metrics to include.

Metrics can be tied back to four basic lifecycle stages of attracting, engaging, converting, and renewing. Let’s look at how these stages can apply to your PPC efforts. Depending on the frequency of your reporting, here are 14 metrics to include.

We’re seeing lots of other interesting technologies bubble up to better track the offline effectiveness of online and mobile ads like search. But is the data questionable when ad companies have a vested interest in reporting higher performance?

You can redirect your energy into activities that have a positive return. Customer service is an area where many small businesses do poorly. Investments in training and staff, guided by research, will help retain customers during tough SEO times.

A lawsuit is seeking employment benefits and wages for reviewers (a.k.a. “Yelpers”) that have been posting free reviews on Yelp. The lawsuit claims Yelp has violated the Fair Labor Standards Act (FLSA) and has refused to pay wages to its reviewers.

The search engine marketing and domain industries lost one of its greatest minds over the weekend. Ren Warmuz, founder and CEO of Trellian, who was battling cancer for about a year, passed away on October 27 at age 45.

Developers now have the option to get their app content indexed, and that content to be opened up within the app on Android devices. This will help provide a seamless user experience for users when they are alternating between websites and apps.

New research shows the primary reason people engage with brands on Twitter is to show support or enthusiasm for the company, but when brands don’t engage back, it can have negative consequences, including bad-mouthing the brand to friends and family.

Pinterest is adding “related pins” to users’ home feeds, in a bid to improve its discovery features and pin-based recommendations. Pinterest hopes the new related pins will help users more easily find pins that they like.

PLAs have been tremendously successful at increasing paid media exposure and driving incremental revenue. However, advertisers are still dealing with a number of challenges. Google Shopping campaigns effectively address these issues head on.

Wouldn’t it be great if display campaigns could behave similarly to search, driving highly targeted traffic when users are within the consideration stage on their path to purchase? Good news: this is possible with real-time bidding campaigns.

Jill Whalen, long-time voice in the SEO industry and former contributor to Search Engine Watch is saying goodbye to SEO. Find out more about her decision, her reflections on SEO, its future and what’s next for her.

In 2013, we’ve seen several major changes in the SEO landscape, such as Google Hummingbird and Penguin updates. Here’s how to interpret these changes, and what you need to do to maximize sales and ROI on Black Friday, Cyber Monday, and beyond.

Do everything you can to get your good content out there and follow its traction. Even if you’re a small business, you can think big in your content and overall business strategy. Here’s how to use the five Ws to mold your content.

The Ghost team knew that there were many people whom WordPress was serving poorly. Their perception: Some people just want to blog. It’s a “friendly” blogging platform that offers an alternative to WordPress’s kitchen sink approach.

A new section within Webmaster Tools offers a portal for “Security Issues” to alert webmasters when they have a security issue or evidence that a site has been hacked, as well as give more detailed information on the nature of the issue.

Bing Ads has announced a brand new ad experience today at its Bing Ads Next event, called Hero Ads. The new ads are a very visual ad unit within Windows 8.1 Bing Smart Search and are a great integration between Windows and Bing Ads.

A BrandVerity study examining how many online travel agencies featured ads in paid search results when searching for a hotel’s brand name found online travel agencies showing up consistently, sometimes in the No. 1 position for a hotel’s brand name.