Category: Search Engine Watch

As Twitter seeks out new revenue streams over the next year, the company should consider adding these hot new features: embedded Slideshares; click to buy; retargeting for promoted tweets; feed control; and basic analytics for basic users.

Digital marketing agency Webtrends combined Lead Generation Cards with a custom lead nurture campaign and accelerated its lead gen over a four-week period by nearly 1,000 percent. The campaign improved the agency’s cost per lead by 500 percent.

Surface-level analysis breeds surface-level decisions. You have to use Secondary Dimensions, Filters, and Sorting Types appropriately to identify inefficiencies or SEO issues. Here are a handful of analytical areas you should continually monitor.

Trends without query volume are content marketing opportunities. They are business-building opportunities. They are stuff of which money is made. Here are some examples of companies that opted to lead rather than follow and profited as a result.

Two of the most popular social media destinations, Pinterest and Instagram, have announced the addition of paid advertisements to user’s feeds. Here’s how advertisers can reach consumers for the first time on these highly trafficked platforms.

Former Formula One racing president Max Mosley beat Google in a French court which ruled Google must police certain S&M images of Mosley from showing up in the search results for a period of five years. Google said the ruling prohibits freedom of expressi

Google has rolled out many changes of late, from “(not provided)”, to local availability, to Hummingbird, and Shared Endorsements. Here’s a quick recap of these recent changes, with pointers on how online merchants can still maintain a profit.

Reports of a new manual action alert in Google Webmaster Tools called “image mismatch” have been surfacing this week. Google explains how image mismatch could be happening, and what to do if you see this alert.

Today’s interactive Google Doodle honors Swiss psychologist Hermann Rorschach, best known for creating the Rorschach inkblot test. The Doodle adds a layer of engagement that lets users share their interpretation of the inkblots on social media.

Hashtags can be extremely powerful. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines. Here’s how you can make hashtags work for you.

After enhancing their Google+ profiles, the businesses increased the instances in which they ranked in the top seven local positions by 179 percent, in the top two positions by 399 percent, and in the third through fifth positions by 97 percent.

Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service launched today and is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud.

The new SEMPO Salary Survey showed that the average salary for search professionals decreased from $75,543 to $68,600. There was a marked increase in entry-level SEO professionals, along with a decrease in people with three to five years experience

Marin released year-over-year data that showed mobile, tablet, and desktop advertising performance from 2012 to 2013 on Google. Findings show that mobile impression share, investment, and cost per click is up in the post-Enhanced Campaigns world.

How do you turn an idea, an explainer video, and small budget into 17 million YouTube views, thousands of quality links, 900,000 registered supporters, and coverage in leading media just eight weeks later? Here’s how Phonebloks did just that.

Digital marketing agency Accuracast released research that showed while the No. 1 position in Google’s paid search results garnered the highest CTR, data showed that wasn’t the case for advertising on its search partner and display network.

Six key takeaways from Rand Fishkin, CEO of Moz, on local search for national brands, how to stand out with content marketing, where to publish content, relationships, link building vs. social signals, and the importance of email marketing.

Facebook has made improvements that provide advertisers more control, more organization, and streamlined ad creation. Here are five features you should be using now, how to use them, and how to benefit from these less talked about features.

Reaching buyers earlier in the purchase cycle has benefits. Done right, buyers will return as they near the end of the purchase funnel. Done consistently, buyers will begin to see your brand as the go-to authority in your industry.

New research shows that mobile traffic from Facebook to publisher websites was up 253 percent year-over-year. This data comes on the heels of Facebook’s third-quarter earnings, which showed mobile ads accounted for nearly 50 percent of ad revenue.