Category: Search Engine Watch

Did you know every $1 invested in UX testing yields a $100 return? And that every piece of content should have at least three uses? Read on for more details on these plus more awesome SES Chicago 2013 takeaways to help improve your marketing now.

Google has announced a range of enhancements to its voice controlled digital assistant Google Now. Top of the change log this time is the addition of Waze powered traffic reports. New cards include “news topic”, “website update” and “what to watch”.

Over time Yahoo built up quite a portfolio of domain names, and it is now ready to part with some of them. Most interesting is sandwich.com. The auction started today and runs for a week. Yahoo is calling the event Domainapalooza.

It’s been three months since we last checked in on comScore’s monthly update on search engine market share – and not much has changed. Google is still hovering around 67 percent market share, while Bing has made some small gains at Yahoo’s expense.

Real-time Events and Conversions reports are now officially out of beta and everyone will start to see the reports over the next few weeks. Both the real-time reports for events and conversions will also be expanded to app profiles.

Notable updates via Twitter this week include custom timelines that let publishers leverage an API to create and share timelines around specific topics, and more granular mobile targeting for advertisers by device type and WiFi connection.

If you focus all your SEO efforts on a single term with a “Page 1 or Bust” mentality, you’re putting your business and domain in jeopardy. Here’s why you should take a more diversified, comprehensive approach to keyword targeting and expansion.

Link building isn’t just some activity you do. It should be an integral part of all your activities, even outside regular marketing. Here’s how to get link building integrated into the DNA of your client’s daily activities for best SEO results.

Should PPC practitioners focus on Twitter as an emerging ad channel that can drive direct response metrics, or is its value largely brand in nature? Here are some major opportunities and challenges of leveraging Twitter as a scalable PPC ad channel.

Just in time for the holiday shopping season, The Search Agency released its mobile experience scorecard for the top online retailers in the United States. Of the 100 retailers examined, REI came in first and Apple came in last.

Google AdWords advertisers who are using mobile “Click to Call” ads will now find them listed in the regular Conversion column. This is part of a change to make it easier for advertisers to optimize their bidding strategy for click to call.

Marketers and brand leaders need to consider how their brand content is discovered and engaged with by searchers on a mobile device compared to a desktop. Here are five ways brands and agencies can ensure maximum mobile search reach and engagement.

When set up properly a combination of all match types can help you cover the ground needed to drive high quality, relevant traffic to your site. But in order to get optimal performance, you need to make sure a tiered bidding strategy is utilized.

Hummingbird gives Google a better understanding of query meaning by recognizing and then connecting entities and attributes contained within search queries to existing knowledge data, then applying context to each query. So what are SEO folks to do?

Google is allowing advertisers to test Nielsen’s online ad measurement product when they negotiate ad buys on Google’s YouTube. Many industry analysts say Google’s new position could fuel the shift of additional TV ad dollars to YouTube.

Google’s new option uses improved signals and methods to determine which of the display network sites an advertiser’s ads are likely to perform the best. Initial tests showed 35 percent higher click-through rates and 35 percent lower costs.

Google Helpouts is the latest offering from the company, which is similar to a video format of a Q&A site, except you get to ask the questions, have an expert answer them, and pay for the privilege. It is all done live over video.

SEMPO is currently collecting feedback from digital marketers across the board to feed its 9th annual “State of Search” report. Participants will receive a copy of the research (usually for members only or for a fee) plus a chance to win an iPad 3.

You can still implement these tips to ready your website, drive more visibility, and connect with your target consumer in time for Cyber Monday 2013 and claim your share of the estimated $82 billion that will be spent in online holiday shopping.

While there are many similarities between social PPC and search PPC, there are some key differences. If you’re struggling to get your head around Facebook, LinkedIn or Twitter PPC, here are some best practices for success from the social PPC pros.