Category: Search Engine Watch

Learning algorithms learn from the patterns they detect, both in queries and documents, as well as the relationships between them. By understanding how machine learning works, you can provide more informative, entertaining, and engaging content.

Google has finally added a long requested feature to Google AdWords in the form of a simple “Undo” button, providing advertisers with a backup of every account change. Once the button is clicked, it will revert to the campaign as it was then.

If you’ve identified any suspicious or low-quality backlinks you believe might result Google taking a manual action, Matt Cutts recommends disavowing those links. This is a different stance on the disavow tool than Google has previously taken.

Google is continuing to run tests on making their Google AdWords ads in search results clearly look like ads. The bright yellow “Ads” label, which many people have seen on mobile search results, is now making an appearance for desktop searches.

You should make images a part of your link campaigns. Here are some tips on what make a good image (and a bad image), some publishing guidelines, where to find images, how to use them legally and responsibly, and a couple helpful photo tools.

Understanding the 4 A’s of visitor awareness can produce the same phenomenal conversion rates enjoyed by the top converting sites. Here’s how to transition your visitors through the 4 A’s of conversion: Awareness, Attention, Attraction, and Action.

Getting the most out of your seasonal high tide can be exciting, but don’t neglect what lies ahead: the slow season. Here’s how to maintain holiday momentum and foster lifetime customers using a mix of social media, remarketing, and email.

Google Executive Chairman Eric Schmidt wrote a rare and lengthy Google+ post by Schmidt over the weekend, giving the Apple community a comprehensive guide on to how to flee to his company’s products. Not that they’re likely regular Google+ users…

Google has released a Google Play Newsstand app for Android. The new arrival replaces Google Play Magazines and Google Currents to provide a one-stop shop for digital news feeds and magazine in a single, seamless feed.

Twitter has added another feature to its TV advertising suite called “conversation targeting” – a way for brands to reach people who are having conversations around certain television shows. The feature is currently available the U.S. and the UK.

A hundred top U.S. retailers were examined to see if they were following Google’s guidelines for mobile redirects. Ninety-seven percent were missing Google’s required redirect header values, 67 percent had multiple irrelevant redirects.

Here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies, including a look at the future of content marketing, social media, Google+, mobile SEO, guest blogging, and more.

In Google Analytics Multi-Channel Funnels reports, you can find several data nuggets which you can then leverage in your media buys and optimizations to yield fantastic results. Here are some insights you can find from these five reports.

While you know meaningful change takes a long time, and requires patience, commitment, and effort, your search prospects are secretly longing for magic. Show prospects that with your help, they can improve that number quickly and dramatically.

Given that any decision about the credibility of linking signals that is left up to a machine can’t be correct 100 percent of the time, can we know the extent to which incorrect link evaluations occur, and the extent to which negative SEO works?

Measuring social media ROI isn’t always easy. Many social efforts lend themselves to brand building, community building, and customer service. But done correctly, social media will deliver results. Use these tools to measure ROI and social success.

Yes, the most asked question of 2013, according to Ask.com, was “What is the Royal Baby’s Name?” Ask.com also revealed the top news, celebrity, and political search terms and questions of 2013. Here’s a look back at the year that was on Ask.com.

Microsoft has escalated its war on Google with their Scroogled campaign by releasing a line of Scroogled branded items such as T-shirts and mugs. Google seems to be taking the latest assault in stride, having a bit of fun at Microsoft’s expense.

Google’s Matt Cutts has put out an open call on his personal blog asking for suggestions for what people would like to see added or changed in Webmaster Tools for 2014. Cutts first did this in 2007, and many of those suggestions were implemented.

Ranking on image search requires both the optimization of images and page elements to promote the ranking of those images in search, as well as optimization of images and image sizes so they load faster and improve page speed. Here’s how to do it.