Category: Search Engine Watch

Has your ecommerce website been a bit naughty this year? If so, it’s not too late to implement these tactics to equip your ecommerce site with a competitive advantage and make the holiday season a little jollier for you and consumers.

In the new year, the stakes will be higher and the bar will be raised. Newsrooms will become social. Brands will become publishers. And you will have to pay to play the game. But you will thrive with these awesome social tools and plugins.

Google now will show you any errors or problems with your structured data that Google encounters while crawling the website. Users can click on each content type to see any relevant errors they may have made in their implementation.

Google has bought military robotics firm Boston Dynamics as part of a series of deals edging the firm closer to a future of robotics products and services. Google’s intentions remain top secret for eight recent robotics acquisitions.

SEO is growing up and can no longer operate in a silo. Successful SEO efforts will be one component of a larger marketing plan, but an important and integrated component of that plan. Act now and grab an edge over many of your competitors.

If 2013 wasn’t the year of RTB, 2014 has absolute potential to be the year advertisers and publishers get onboard and start using display inventory to its full potential. Here are five advancements and changes we should expect in the RTB space.

If your global audience is on Naver, it’s time to start thinking of the Korean search engine as a viable publisher for your brand. While Naver optimization is a complex venture, the following tips can help you claim and build a presence on Naver.

Despite promises no websites would be hurt, several people have reported receiving link penalties in the last few days in their Google Webmaster Tools console, well after Anglo Rank originally said they were unaffected by a public outing by Google.

Facebook said after running tests, the new Like-Share buttons have increased likes and shares across the web by 5 percent in one month. Similarly, data from Shareaholic shows Facebook referral traffic up 47 percent in the past month.

Trade shows are one of the most effective lead generation tactics used by B2B marketers, but require a lot of time, effort, and expenses. Here are four ways B2B SEO can augment search, content, and social visibility, and link outreach efforts.

Matt Cutts says be careful that the sites you guest blog on are of high quality and definitely avoid any guest blogging sites that appear low quality and spammy. He also shares four tactics that shouldn’t be part of your guest blogging strategy.

Consumer packaged goods like toothpaste, soda, and candy are typically sold through a third-party retailer; however, that’s not stopping some of the largest brands from using PPC for brand awareness campaigns, according to a new AdGooroo study.

General trust is moving from older big brands to new innovative companies, but Google still seems to prefer old sites. Learn which SEO ranking factors prefer new brands and which seem to have a positive effect on older, more authoritative websites.

Localization helps connect your brand to a location using the words, terms, and behaviors of an audience in a particular region. While every country is different, here are some ideas for how to approach a localization strategy in a new country.

Just a few days after they ganged up on the government to ask them to curb the NSA’s spying enthusiasm, tech giants are faced with another rather inconvenient truth: that the NSA is actually piggy-backing on Google cookies to gather intelligence.

A website that gets caught violating Google’s webmaster guidelines for the first time won’t be treated as harshly as those that have been penalized multiple times. Also: how the disavow tool can bring a site with bad backlinks back from the dead.

While Twitter users are most active during the workweek, research coming from TrackMaven shows after hours garner the most retweets in late evenings and on Sundays. Additional stats show tweets with images have a better chance of being retweeted.

Search marketing and tech company, Acronym, announced a new way to combat the lack of keyword data resulting from Google’s secure search with “Keyword Provided” – an algorithm that’s been tested with a 99 percent accuracy, according to its research.

YouTube has released their most watched content lists of 2013. One of the most popular trends this year has been “prankvertising” – online campaigns in which brands play jokes on supposedly unsuspecting members of the public.

Quality writing is a key ingredient in any blog post, but what do you write about when you feel like you’ve run out of things to say? Try one of these ten types of blog posts to get your creativity going and offer something useful for your readers.