Category: Search Engine Watch

If you rely on local or mobile search to bring visitors and customers to your business, moving without having a plan to update your online presence can be extremely costly. These simple updates will ensure a less painful move to your new location.

A well thought out content and PR calendar is the engine that will drive your online visibility. Here’s how to continually produce content that is sharable and engaging, and stand out to the media when everyone with a mobile phone is a news source.

The 2013 holiday season saw record-high increases in clicks, impressions and revenues. A big part of this growth was driven by mobile devices and product listing ads (PLA), according to 2013 Global Online Retail Seasonal Shopping Report by Kenshoo.

Adapting to the epic changes and shift in SEO requires adapting to, and focusing on, a new direction. Here are four key truths about secure search you can use as a guide to formulate your SEO strategies, plus several tips and tactics for 2014.

Sure, it’s easy to disparage the content BuzzFeed spews out, but BuzzFeed is doing something that most brands completely fail to do – executing an effective content strategy. BuzzFeed’s content strategy is far, far better than yours. Here’s why.

Come, join us for a look back at some of the major SEO issues we faced heading into and during 2013, as well as what Google did for and to the SEO community. Then we’ll gaze into our crystal ball to see what’s likely to come in 2014, and why.

Eric Enge conducted two studies on the impact of Facebook activity on SEO, and found no clear-cut evidence that Google uses Likes or shares for discovery, indexing, or ranking. But Google can figure out who you’re friends with and can index posts.

Google has created a festive Easter egg for smartphone users. On your mobile browser, simply do a Google search for [let’s go caroling] and a menu will pop up allowing you to select from “Jingle Bells”, “Deck the Halls”, and other holiday favorites.

Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 billion from 10.5 billion during the same period, according to comScore data.

Google shares the moments that made up 2013 in its annual Zeitgeist video and interactive site that shows what mattered to people across the globe in the past year; on the top of the list was Nelson Mandela, actor Paul Walker and the iPhone 5s.

PLAs and other paid search offer an excellent opportunity to capture more customers. Make all your time and money investments pay off by using a data-driven approach to deliver a premium onsite experience that matches the intent of your prospects.

Getting hit by Google Panda can be confusing for many webmasters. But one important Google Analytics report can help Panda victims get on the right track, and quickly. The post includes detailed instructions for creating and exporting the report.

It can be difficult to keep your own content marketing goals on track when competing with other business goals. But having a strategy helps. Here’s how to create a content strategy that will power you toward where you need to go.

Challenges surrounding data democratization abound. Business leaders need to carefully weigh these arguments for and against conservative and liberal data democratization to determine which approach benefits their organization the most.

Looking for more traffic and inbound links from your content marketing? Then it’s time to promote it. Here are 11 untapped strategies that you can use to see better results from every blog post, video and guide that you publish.

If your duplicate content is for legitimate reasons, webmasters really shouldn’t be concerned about duplicate content. However if you’re utilizing duplicate content in a spammy fashion, Google certainly can take action against those sites.

What do the World Series, the Royal Baby, and actress Lea Michelle have in common? They were all the center of this year’s most popular and trending tweets, as Twitter takes us down 2013’s memory lane.

The target this time was Backlinks.com. The takedown was announced by Google’s Matt Cutts on Twitter, where he cited a line from their marketing pitch where they said their paid links were undetectable by search engine bots.

The inaugural ClickZ Live New York, formerly known as SES New York, will begin with a bang, as Randi Zuckerberg opens up the ball as the keynote speaker.

Examining what Google Hummingbird means to local search in 2014, plus how mobile and local overlap; how to use Pinterest to increase local traffic; turnkey local SEO strategies; free, freemium and premium tools; and some important infographics.