Category: Search Engine Watch

Adopting a successful mobile SEO strategy as part of your overall SEO strategy will undoubtedly give your organization a competitive advantage in 2014. Here are five essential elements to ensure your mobile SEO investments pay off.

Google did a lot in 2013, but the retail opportunities and places the search giant could grow based on its current technology and resources are a bit mindboggling. Here are some areas where Google could potentially grow in 2014.

Content will continue to be a key part of SEO in 2014. But your strategy has to adapt to your users if you’re going to keep up. Here are five ways to make sure your content will sustain in the New Year and move you past your competitors.

The lines between SEO, website, content, social media, and mobile are forever blurred. To succeed in 2014, businesses and brands must merge every aspect of customer engagement to create, manage, and own a complex multi-channel, integrated strategy.

Should we expect to see mobile video usage explode? Short-form content go mainstream? Blurred lines between music videos and ads? YouTube fix its broken business model? A redesign of One Channel? Here are our top 10 predictions for video in 2014.

It’s been quite a year for SEO folk everywhere. As 2013 shutters its doors and 2014 beckons, it’s an opportune time to reevaluate, reassess, and revisit SEO strategies tactics. Here are the top 10 SEO resolutions for your 2014 success!

You should always keep search engine optimization in the forefront of your mind, and always follow best practices. Skipping the basics of SEO will leave your site’s foundation a mess and prevent you from fully maximizing revenue opportunities.

2013 has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to explore. But this year has merely been a preview of what is to come. Here are five trends to watch for next year.

A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. Here’s what we realized about content marketing in 2013, and where we’re headed into 2014.

The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing space. With mobile showing no signs of slowing, here are the 10 trends to watch across paid, owned, and earned media.

Reducing the bounce rate on pages that have the highest volume of traffic from your highest converting sources means more engaged visitors and a greater chance of conversion. Here are 20 considerations for reducing your bounce rate.

Google Analytics changes included several improvements to the user interface, the introduction of several real-time reports, new APIs and a plethora of reports to help you understand visitor behavior through new segments and acquisition reports.

As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, here are three reasons having a mobile–friendly website is becoming essential.

Google rolled out several algorithmic updates and other significant changes, and there was much discussion around penalties and disavowing links. Through it all, links remain incredibly important, and link building won’t be going away any time soon.

Clean out some of those old, lingering strategies that should be retired in your PPC campaigns and start fresh for the New Year. This checklist will help you make sure everything in your paid search accounts are purposeful and correct.

From launching Twitter Vine at the start of the year, to making its way to the stock market near the end of the year, and all the feature releases in between, 2013 was a memorable year for Twitter, its users, advertisers, marketers, and investors.

YouTube dominated the video marketing headlines again this year – but the launches of Twitter’s Vine and Facebook’s Video on Instagram as well as AOL’s acquisition of ADAP.TV provided lots of interesting sidebars. These were the 20 biggest stories.

As we close out 2013, it’s time to take a look back at some of the most successful social media campaigns brands had to offer this year. Let’s revisit some great campaigns executed by Oreo, Jell-O, Charmin, and Starbucks.

As the year draws to a close, we’re all thinking about family, friends, and winding down for the holidays. And as usual, we here at Search Engine Watch wish you all the very best over the holidays and for the coming New Year.

Mobile once again experienced huge growth. Google forced us to go all-in. And social machines and wearables (smartwatches, Google Glass) have entered the realm of reality. We take a look back at these and more of the biggest mobile stories of 2013.