Category: Search Engine Watch

Marketers should focus their energies on these key tactics in 2014: improving brand/domain authority; making websites mobile-friendly; correcting any inaccuracies in Foursquare; and fixing location information on local/map sites.

Make 2014 the year you break free from the marketing box/bubble/silo you’ve become stuck in. Make this the year you move toward integration, both for yourself and your agency. Here’s some advice on how to do it.

Google Webmaster Tools will now provide more specific details about the number of impressions and clicks your site gets from search. Also, a new filter will be of particular interest to those webmasters who have a lot of mobile traffic.

Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade.

Twitter co-founder Biz Stone might have left the world’s biggest social network Twitter a while back but he hasn’t given up on technology entrepreneurism, having launched a social search app called Jelly on iOS and Android.

Creating spectacular content may seem daunting if you’ve never done it before – and it may seem risky because results can’t be guaranteed. But spectacular content is becoming the only content worth creating. Here are 10 tips to get started.

By having an understanding of what goes into a new account, you can choose a pricing model that fits your needs the best. Here are five of the most popular pricing models that are being used by freelance SEM managers and large agencies.

Good UX design means you must understand the user’s desired outcome, find the most emotionally charged aspect of the process, and then leverage that emotional investment early in the process to compel the user to complete the rest of the tasks.

Time is quickly running out to enter your nominations for the European Search Awards. The deadline is January 17 for individuals, agencies, or organizations hoping to have their outstanding search achievements in Europe honored during RIMC 2014.

Hundreds of thousands of Yahoo users in European countries may have been infected with malware injected into advertising hosted on Yahoo websites. The ads were served in iframes by Yahoo’s advertising service, and were hosted on external sites.

Despite returning to Google’s index after getting caught for unnatural linking, there still seems to be a significant loss in overall traffic for Rap Genius, showing they definitely aren’t back up to their pre-Google penalty traffic levels.

Facebook is facing yet more legal action as a result of its privacy practices, this time surrounding alleged “systematic interception” and commercial use of private messages sent between users on the site.

Google has teamed up with car giants Audi, GM, Honda, and Hyundai, as well as chip designer Nvidia, to form the Open Automotive Alliance (OAA) to bring the Android mobile operating system to automobiles to create a “driving-optimized experience.”

Once you have a captive audience, promote your product. It seems simple, yet so few are able to create and market great content online. Here’s how to come up with a plan that catches the attention of consumers and drives them to your website.

Reaching out to influencers is incredibly time consuming. Building relationships in an environment where most of those journalists and site owners you want to reach are spammed to death on a daily basis is hard work. Here’s how to work smarter.

The sites with the best tools dominate the web. Facebook, Twitter, Google, YouTube, WordPress, and LinkedIn don’t owe their success to content marketing because they are more than content. Here’s why apps are the future of digital marketing.

Google Product Listing Ads have become a key component of driving online sales, so the time to capitalize is now. As 2014 gets underway, marketers should consider the following ways to take PLA programs to the next level.

Pew’s new research reveals that Facebook has been the most popular U.S. social media site (7 in 10 online adults had Facebook accounts in 2013), as well as the most effective networking platform to engage online users over the past year.

Link building, if done correctly, isn’t cheap or easy. If your objective is to improve a website’s visibility in organic search results, then relevant links are still the best way to do so in 2014. But you’ll need to invest and avoid link schemes.

Adopting a successful mobile SEO strategy as part of your overall SEO strategy will undoubtedly give your organization a competitive advantage in 2014. Here are five essential elements to ensure your mobile SEO investments pay off.