Category: Search Engine Watch

Google will pay $3.2 billion to buy Nest Labs, a firm that has set out to try and improve everyday items around the home such as smoke alarms and thermostats. The deal clearly positions Google as being ready for the new era of the “connected home.”

Social technology company 8th Bridge released a report that looks at nearly 900 online retail brands and their social adoption. It found that Facebook is winning in terms of traffic and perceived value. But the traffic isn’t organic; it’s paid for.

Multimedia formats can be used to not only garner links, but also worked into a larger strategy that has implications for search. Here are some ideas of how to use Vine and Instagram videos, animated GIFs, and memes for SEO.

Your customers are using mobile devices. If you’re paying to send customers to your site using PPC, a poor mobile experience will cost you. Now is the time to get your site ready for mobile prime time and harness the true power of mobile PPC.

Demand for analytics talent in leadership positions is growing fast. Here’s some advice from three brilliant web analysts on how to embrace and excel at the art of measuring the web and learning about consumers for a measurably more awesome 2014.

Is Bing about to take away more organic keyword data? It sure looks that way, as https://www.bing.com is now active. Bing says it is “still evolving” its rollout of HTTPS, but promises to “keep the SEO/SEM community needs top of mind…”

Niche search engine DuckDuckGo announced it served more than 1 billion queries in 2013. Spikes in traffic occurred around the time the NSA surveillance scandal broke, catapulting traffic on the “anonymous search” engine around May of last year.

You’re about to learn a specific mind-blowing linking tactic that’s perfectly suited for almost any website. If you’re considering a link building campaign, following Google’s lead is a good place to start. Here’s how to link “Google style.”

This analysis of how New Year’s transpired on Twitter around the globe as each region welcomed 2014, examining popular keywords, as well as elements of tweets (retweets, links, hashtags, pictures). Here are six key takeaways about Twitter usage.

Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views have tripled to 35.2 billion in the past year.

It’s critical that you’re honest and willing to listen to your SEO provider. As you’re paying for their expertise, these 15 pieces of advice will help you build a productive relationship and also ensure the provider does a great job for you.

As of April 9, domain and open graph sponsored stories will no longer be served to users. Although Sponsored Stories can convert very well, many Facebook users found them creepy because they turned information about friend’s likes into ads.

Google has scored a hat-trick, winning the overall Brand of the Year award, the Software and Websites category Brand of the Year, and the Ad of the Year for “Here’s to 2013” from Ace Metrix, a television and video advertising analytics company.

While the AdWords Opportunities tab provides a lot of benefits, it’s important to review Google’s recommendations carefully before making changes. Here are some guidelines and considerations for budgets and keywords when using the Opportunities tab.

A content strategy is a critical piece of your marketing efforts. Here’s how to take your SEO-friendly content strategy to an international audience by creating a true content resource for visitors in the location you’re targeting.

If your website sometimes has minor duplicate content issues, how can you avoid being caught in Google’s duplicate content filter? Google’s Distinguished Engineer Matt Cutts explains when you should use rel=canonical in such instances.

Advertising network Chitika delves into Mac, Windows, Linux, and Google search usage by state with a new interactive map. The map allows users to view usage across the United States, and hover over each state to discover the percentage of use.

Pinterest acquired two-man startup VisualGraph, an image recognition and visual search platform. Many say this move primes Pinterest to be a leading image search engine and ideal place to advertise products.

Google has been fined by the French data protection authority after it ruled that Google’s privacy policy doesn’t comply with the country’s data protection laws. Google must publish an announcement of the decision on its France homepage for two days.

DMAIC stands for define, measure, analyze, improve and control. Whether you’re a large multi-location organization or a freelance SEO looking for answers to a problem, DMAIC provides a method to solve all kinds of problems quickly and efficiently.