Google Glass Driving Case Thrown Out of Court
A woman was pulled over for speeding, but when an officer realized she was wearing Google Glass, he added the felony charge of watching a TV monitor while driving. Now a court has ruled that there was no proof the head mounted screen was turned on.
Google Reveals Contact Lens That Monitors Diabetes
The tiny device, which could make a dramatic difference to the lives of diabetics, monitors the levels of glucose in the wearer’s tears, though actual crying is optional, and transmits the information to the wearer’s smartphone.
Facebook Adds Trending Topics
Facebook’s new personalized trending future is designed to get people talking about interesting things that are happening in the world, as well as to keep Facebook users informed of the news and other trending topics.
Matt Cutts: Google Search Result Positions Aren’t Weighted Differently
Regardless of which page or organic position your site appears in Google’s search results pages, specific positions on the page aren’t isolated or reserved for different weightings of the algorithm to give different signals different priority.
Google Now is Coming to Desktop Computers, via Chrome
Personal assistant Google Now, which monitors your web searches and alerts you about things such as the weather, flights, and traffic as well as providing various event reminders, has previously been available only on Android devices.
PPC Management Operations: The Ultimate Guide
Regularly scheduled daily, monthly, quarterly, and semi-annual PPC tasks will ensure that you miss less opportunity to respond to change and increase your return on investment. This guide will help your PPC accounts perform at the optimal level.
Facebook Content Comes to Yandex Search Results
Russian search giant Yandex has announced a deal with Facebook giving them direct access of public data. Posts will pop up in Yandex’s blog search results, where it will join results from other blogs and social networks including Twitter.
Google, Bing Gain Search Share to End 2013
Google’s search share was at near record levels in the U.S. in December, while Bing also continued its pattern of slowly growing its share, according to the final 2013 installment of comScore’s monthly look at U.S. search engine rankings.
Yelp CEO Confirms Sting Operations to Clean up Paid Reviews
In a recent interview, Yelp CEO Jeremy Stoppleman discussed what his company has been doing for the past two years to combat fake reviews, and how the Yelp team studies fake reviews, seeking commonalities and abnormalities they can filter for.
Where’s the Search?
Search is everywhere, which means organizations must produce high-quality and authoritative, yet informatively entertaining, content that is device agnostic and encourages a uniquely human social echo for it to be deemed search engine optimal.
Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]
A survey of holiday shoppers finds that Google paid search results that included pictures of products influenced 31 percent of online purchases, while online reviews and ratings influenced 48 percent of online shoppers.
Twitter Expands Tailored Audiences, Redesigns Web Interface
True to (its own) form, Twitter has released not one but a couple of news updates at once: it is partnering with Epsilon to offer new ways to target ads via tailored audiences, and is also rolling out a redesigned web interface.
New Google Publisher Plugin for WordPress Lets You Verify Your Site, Manage AdSense
The new official Google Publisher Plugin makes it simple to verify a WordPress site for Webmaster Tools with one click, and is also designed to make it very easy for webmasters to add AdSense code to a WordPress blog.
Yelp: Court Ruling on Anonymous Customer Reviews ‘Could Have a Chilling Effect on Free Speech’
A U.S. court has ordered customer review website Yelp reveal the names of seven of its anonymous reviewers. The order follows a lawsuit filed by a carpet cleaning company which suspected that some of the reviews placed online about it were made up.
How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]
Gain a stronger view of user engagement (and get closer to actual bounce rate) with this step-by-step tutorial on how to implement adjusted bounce rate via Google Tag Manager, a free tag management system that lets you quickly deploy tracking tags.
Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month
January is when B2B advertisers need to embrace their oddball status and grab the New Year by the horns. Here’s how you can ramp up those campaigns in January and Q1 to capitalize on the other side of the seasonality coin.
Google Cuts Authorship in Search Results by 20-40%
Getting your face on Google’s search results pages via authorship is getting harder. New authorship algorithms aim to display photos for authors Google considers relevant and interesting and cut down on pictures of lesser quality authors.
Adobe Marketing Cloud Integrates Campaign and Experience Manager
Adobe has announced integration between two key products in their Adobe Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content). In addition, Adobe also announced several enhancement to the products.
YouTube Unveils New Comment Management Page
YouTube just revamped its commenting system again, still linking to but not totally removing it from Google+, despite receiving major criticism when it switched the system over to its social arm. Here’s a look at what’s new.
Google Images Makes it Easier to Search by Usage Rights
Google Images has made a great change to its search results. Users can now search for images with specific usage rates more easily. This will be extremely helpful when trying to find images that you can safely use for publishing on your own sites.