Category: Search Engine Watch

Pinterest news this week includes an announcement for a new recipe search for special dietary needs like gluten-free and “paleo,” and a couple features spotted by users that are in testing: personalized home pages and functional GIF images.

Google’s Matt Cutts has issued a warning shot to low-quality guest blogs. No one would argue that spammers haven’t been abusing guest blogging, but it can be done with integrity, and quality. Here’s why guest blogging won’t go away in 2014.

With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one of our forthcoming keynote speakers, Andy Beal, CEO of Trackur.com, who gives us his thoughts on reputation management for marketers.

Duplicate content comes in many forms on the web, and each one can negatively impact your SEO efforts. Here are the most common types of duplicate content, how it can impact your site’s search rankings, and how to fix duplication issues.

By integrating your content marketing with all the other elements of your marketing, sales, and branding processes, your content will have a much wider appeal, more visibility, and deliver greater results and benefits. Here’s how to make it work.

Google Shopping’s latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure and management is changing fundamentally. Are you ready?

Social analytics company Simply Measured analyzed 200 companies, both big and small, to see what they were up to on Twitter, including looking at average follower size, quarterly growth, and engagement levels. Here are some top findings.

Google’s Matt Cutts, in a personal blog post, declared that “guest blogging is done” as an SEO tactic, setting off a firestorm. Here’s a full recap of why this happened, how the industry reacted, and what it means for future of guest blogging.

Do you know what your employees are saying about you and your company online? Do you have a clear social media policy? Do you do any form of training for your employees? Do you know how to respond to a social media crisis? If not, then read on.

Consider reviewing these tactics within your mobile campaigns and making some adjustments to improve your results. If you aren’t yet fully invested in mobile PPC, then let these serve as cautionary tale on where there may be some bumps in the road.

Apple’s iBeacon, an indoor positioning system that uses the latest version of Bluetooth, holds much promise for mobile advertising and location-based marketing. Here’s how retailers and brands can develop a strategy to benefit from this technology.

Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October 2012. Marin set out to uncover its progress in the retail space in 2013, including rate of adoption, advertising spend, click-through rate and more.

Based on new Unruly Media data, 60 percent of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday. Fittingly, everyone can now get a sneak peek of some of this year’s commercials on the YouTube Ad Blitz pregame gallery.

In 2013, Google removed 350 million bad AdWords ads as part of its efforts to prevent abuse of AdWords by both advertisers and AdSense publishers, although unfortunately they don’t detail much about why those particular ads were removed.

Understanding content at a page level gives you a bird’s eye view of what resonates with a brand’s audience and drives conversions. Here are three ways you can measure the success of your content at a page level in 2014.

The major search engines offer insight into what they look for in a website. These guidelines are useful for determining how search engine-friendly a website is, and should become a vital reference when planning, optimizing, or evaluating a site.

You poured data into a pivot table. Now what? Make them smarter. Here’s how to use Summarizing Data and Calculated Fields in order to get a different perspective on your marketing data through the pivot table function.

SEO data platform MathSight used its reverse engineering process to give clues into what factors Penguin 2.1 was targeting. This data builds on research MathSight uncovered last year on Penguin 2.0, and expands on the idea that it’s centered on low-qualit

One of the biggest challenges for content marketers and creators is idea generation. If you’re feeling stuck or creating content has become a chore, here are nine different strategies to quickly discover, develop, and test content ideas.

Until recently, Google’s definition of a widget link scheme was pretty broad. However, Google has gotten a lot more specific in an update to its Link Schemes page to clarify what types of links in widgets violate its webmaster guidelines.