Category: Search Engine Watch

Should you worry about the grammar in your comments section? Google’s Matt Cutts says no. Even if users contribute comments that aren’t necessarily grammatically correct, it won’t hurt your SEO efforts. But you should watch out for spam comments.

The Wall Street Journal reported an anonymous Yahoo employee leaked that Yelp and Yahoo could soon be partnering together soon to boost Yahoo’s search results. So far, Yahoo has declined to comment on the report.

At Covario’s INFLECTIONPoint event last week, several marketers gathered to talk about search analytics today, how to get a handle on tracking a multiscreen world, and what to do if you’re sifting through mounds of data to help you make better data-driven

Bruce Daisley, Twitter’s UK Managing Director, says capturing a moment can be incredibly powerful. Brands have several opportunities on Twitter, both planned and unplanned. Real-time marketing is about being the smartest by planning for your moments.

Smart businesses build strong content cultures. To scale quality and relevant content your culture needs to become the key driver of a model that is audience-centric, objectively driven, process orientated, and built to measure.

The next time you’re ready to launch a new product or service, be sure to include awareness campaigns in your marketing mix. Here’s what you’ll need to do to create search volume where none exists with the help of PPC advertising.

It’s hard to know if artificial intelligence, in its most constraining definition, is actually possible. But as long as the baby steps keep coming, taking advantage of the opportunity will allow you to provide better SEO results for your clients.

New findings by social insights company Leadtail and DNN Corp. give a glimpse into the sought-after content within the marketing industry, plus much more in its “Social Insights Report: How Top Marketers at Mid-Size Agencies Engage on Twitter.”

Desperately seeking recovery from a Google penalty for unnatural links? This step-by-step guide will explain all the necessary things you must do as you begin the difficult and lengthy process of regaining lost organic search traffic and rankings.

Hashtags are more than just a way to categorize posts or add a narrative to your updates. Here are some innovative ways you can use hashtags as a mean to drive conversation, harness public support, and garner attention for your brands.

With the nonstop information being published online, people have to pick and choose what they read, share, and link to. Here’s how to make sure your content is link-worthy, your site is easily searchable, and you send all the right signals to users.

Google is alerting some local businesses that they must update and save their Google Place listings, or lose it. Meanwhile, Google has made a change designed to make it easier for new business owners to set up their Google+ Local listing.

Google’s home page today celebrates the start of the 2014 Winter Olympics and also protests Russia’s stance on gay rights in the form of a Doodle. Abandoning its usual primary colors, Google’s logo adopts rainbow colors symbolic of gay pride.

Do you have trouble managing an ever-changing product inventory through paid search? Meet inventory-aware campaigns. This post walks you through how to use your existing data feed to power these granular, dynamic campaigns in DoubleClick Search.

Thousands of brands have joined Vine. Many prospered, but many misfired, failing to seize upon its full potential. We examine what Vine’s growth means to digital marketers, plus offer three predictions on what we can expect this year from Vine.

Facebook Custom Audiences provides a way to engage customers, leads, and website visitors across devices, based on dozens of parameters, including search history and their stage in the buying cycle. Here’s how to start reaching more customers.

The student who wins this year’s Doodle 4 Google contest will get his or her logo published on Google’s homepage for a day. The winner will also receive a $30,000 college scholarship and a $50,000 technology grant for his or her school.

Wojcicki pushed hard for Google’s acquisition of YouTube in 2006, when it seemed like a big risk. Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business.

Google is going after websites that misuse structured data markup. The new penalty affects websites that violate Google’s rich snippets guidelines, such as including authorship on home pages and reviews on pages where there are no reviews.

As niche search engines gain popularity, and as devices of choice like mobile and even Google Glass increase in usage, the ways we create and market content are expanding. More on this topic from Covario’s INFLECTIONPoint 2014 event.